Category: telling product stories
-
John Lewis “over the moon” about Christmas!
Well, you’re going to see this a million times before the man in the red robes makes his way down your chimney this year. Like it or not its up to you, and as with all good things that make friends and build loyalty it will equally develop enemies on the less sentimental side of…
-
Watch & Wonder: Selfridges Serves up an Apple Experience
in branding & visual communication, customer-engagement, disruptive retail, internationalisation, location strategy, luxury, new retail, omni-channel retailing, packaging, personalisation, Pinterest Gallery, pop-up stores, product suppliers, retail, retail brand heritage, retail businesses, retail organisations, retail strategy, sales promotions & events, store experience, store theatre, technology & electrical, telling product stories, visual merchandising, windowsTime is money and when it comes to Apple that money and revenue can be sizable, so speed to market and proximity to the pockets of its patrons is an essential element to retrieving its return on investment. In a collaboration of near colossal proportions Apple has taken chronological control of all of Selfridges’ windows…
-
Microsoft Moves: New Windows on the Retail World
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, in-store services, internationalisation, new retail, omni-channel retailing, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail organisations, store experience, technology & electrical, telling product storiesThere are many rhymes and reasons why brands become retailers, and the buyout of Nokia by Microsoft and the rebranding of the phone hardware has given the software giant an interesting opportunity to develop a physical store presence. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase of brand new, retro, and vintage shop…
-
Kiehl’s University: Skeletons Alive and Kicking
in branding & visual communication, customer experience, customer service, customer-engagement, health & beauty, in-store services, internationalisation, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, retail strategy, sales promotions & events, store experience, store layout, store theatre, telling product stories, visual merchandisingSwimming against the trend tide of sterile store environments of purity and prepared perfection Kiehl’s comes out all glamour guns blazing in a dynamic and inspiring store concept in the pulsing heart of Chicago’s Michigan Avenue. Never a brand for understatement Kiehl’s has however largely adhered to the established etiquette of sterility with its personality…
-
Graphic Treatments: Whole Foods Complete Image
in branding & visual communication, customer experience, customer-engagement, food & drink, in-store services, packaging, Pinterest Gallery, retail, retail businesses, retail organisations, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandisingDynamic graphic communication which is both in brand but constantly relevant and ostentatiously spontaneous is not an easy balance to achieve yet Whole Foods succeeds with style and taste, coordinating permanent navigational signage with service messages, product information with health advice, seasonal event communication and dynamic product promotions without reverting to the stale stereotypical use…
-
Vintage Velocity: Barbour Not just for the Weekend
in assortment structure planning, branding & visual communication, fashion accessories, footwear, internationalisation, ladies fashion, leisure & sport, menswear, Pinterest Gallery, retail, retail brand heritage, retail strategy, store experience, store theatre, telling product stories, visual merchandisingThe new Barbour concept store seeks to redress the misconception that Barbour is a brand that simply supplies the country folk of the world with its quality quilted jacket available in a variety of natural colours but fundamentally green and lined in its familiar check. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase…
-
Ale House Rocks: Hip-hopping impulse shopping
in accessories, assortment structure planning, branding & visual communication, customer experience, customer-engagement, fashion accessories, food & drink, health & beauty, home, impulse retailing, internationalisation, jewellery, kids fashion, multi-category, packaging, personalisation, Pinterest Gallery, retail, retail management, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandisingFamous for its half-in half-out life-size plastic cows, catching by surprise the passer-by, herding them helplessly into the green pastures of impulse grazing, the power of Ale-Hop lays in its meticulously constructed category assortment. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase of brand new, retro, and vintage shop designs, visual displays &…
-
Automotivation: Rockar’s Super Highway Hyundai Boutique
in branding & visual communication, customer experience, customer service, customer-engagement, internationalisation, leisure & sport, personalisation, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store theatre, store-videos, telling product stories, visual merchandisingIn a sector well overdue for its service, a new arrival in the market is taking off the handbrake on retail innovation and hurtling headlong into the comfortably parked parade of traditional car show-rooms. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase of brand new, retro, and vintage shop designs, visual displays &…
-
Tipple Point: A Storming Tea Cup
in accessories, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, food & drink, impulse retailing, in-store services, packaging, personalisation, Pinterest Gallery, retail, retail businesses, retail strategy, store experience, store theatre, telling product stories, visual merchandisingIn the trend soaked streets of Shoreditch an avant garde angle on the traditional cup of tea is putting on the proverbial and literal kettle in anticipation of your next visit. Where Whittards once was, T2 is now the fresh from the tea fields’ package, adding its own individual flavour, refined to the taste of…
-
Sporting Chances: Home Advantage for Hackett
in branding & visual communication, customer experience, customer-engagement, fashion accessories, in-store services, luxury, menswear, Pinterest Gallery, retail, retail brand heritage, retail strategy, sales promotions & events, store experience, store theatre, telling product stories, visual merchandisingActions speak louder than words, whilst spectacular sporting success speaks sales volumes as Hackett allies its image to some of the most prestigious sporting brands and successful social scenes. The upper echelons add desirability to polos, sweats and t-shirts adorned with the insignia and paraphernalia of exclusive sports clubs. See the image board: Click below:…
Stay in touch with our…
’52 Steps to the Perfect Shop!’
weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!