Category: telling product stories
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Harri: With creativity comes responsibility.
Harri is already a household name to many, yet he is only 3 years out from graduating from the London College of Fashion, and 2 years on from founding his fashion brand. Clearly Harri was always a mavaric, seeing the world and his work through a particularly individual lens. His graduate collection, ‘Let’s put him…
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ADIAMELIAS: Allowing the supply chain to make, not break, your brand proposition
in accessories, assortment structure planning, disruptive retail, ethical retailing, fashion accessories, ladies fashion, luxury, meaning in the retail madness, new retail, personalisation, preorder, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, supply-chains, sustainability, telling product storiesI’ve been talking to a lot of people recently about the supply chain, how to reshape it, and how to make it an intrinsic part of your brand, if not actually the USP of the proposition. For too many years the general mind-set has been to simply source and ship from wherever we can get…
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Omniss: Putting creative dressmaking skills at the heart of the fashion business
I have recently met Asya Ter-Hovakimyan. She is a former student at the London College of Fashion, co-founder of fashion brand Omniss, and a determined and inspirational lady. She is participating in this year’s LCF collaborative challenge, and we can all learn a thing or two from her when it comes to understanding and re-appraising…
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London College of Fashion’s inspirational designers light the way for new students.
in accessories, branding & visual communication, brave-words, disruptive retail, ethical retailing, fashion accessories, footwear, jewellery, ladies fashion, luxury, meaning in the retail madness, new retail, pop-up stores, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, shop of the future, sustainability, telling product storiesOne of the biggest thrills of being involved in the London College of Fashion Collaborative Challenge is meeting the amazing young designers from the LCF alumni. It re-enforces to me the fact that fashion is not about the process of buying & merchandising, it is about the inspirational people who put their heart and souls…
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My exciting collaboration with the London College of Fashion for 2023
in accessories, assortment structure planning, branding & visual communication, customer experience, disruptive retail, fashion accessories, fast fashion, footwear, jewellery, kids fashion, ladies fashion, leisure & sport, luxury, menswear, new retail, product suppliers, re-sell, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, shop of the future, store experience, store theatre, supply-chains, sustainability, telling product stories, visual merchandisingPleased to announce that I’m working with the London College of Fashion again this Autumn, as part of their Collaborative Challenge Industry Partner Programme. The fashion industry is more exciting and dynamic than ever. Students entering this world, across a wide range of disciplines, now need to be fully prepared and be able to collaborate…
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‘Is Brand more important than Product?’ A question for students at the London College of Fashion. (LCF)
in assortment structure planning, branding & visual communication, disruptive retail, fashion accessories, fast fashion, ladies fashion, luxury, meaning in the retail madness, menswear, new retail, retail, retail businesses, retail strategy, sales promotions & events, social savvy, telling product stories, visual merchandising, website excellenceI am pleased to say I will soon be embarking on my annual collaborative challenge module with the staff & students of the London College of Fashion. Always a fascinating period of my year, absorbing the enthusiasm and energy of another generation of designers & young retailers. The students are so tech native that visual…
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A Soliloquy to Visual Merchandisers and the beauty they bring to today’s ‘Shops of the Future!’
in accessories, assortment structure planning, branding & visual communication, customer experience, fast fashion, ladies fashion, luxury, menswear, retail businesses, retail management, retail organisations, retail strategy, shop of the future, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, visual merchandising operations, windowsVisual Merchandising, like any other function within a retail business is having to adapt in response to the paradigm shifts that are occurring in the retail industry. Those changes are becoming a revolution, not an evolution. What began with globalised supply chains, fast fashion, the advent of ecommerce, pureplay retail, has accelerated into social and…
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The Age of the Retail Creatives is upon us. “12 questions that will shape your visual merchandising career!”
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, fast fashion, ladies fashion, luxury, meaning in the retail madness, menswear, new retail, omni-channel retailing, personalisation, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, windowsIt will be my great pleasure to speak at the International Display Conference this week. The 2-day event in Dublin, promises to bring together some of the brightest lights in the visual merchandising industry from all corners of the world. My subject?“12 questions that will shape your visual merchandising career!” I have been presenting on…
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The ‘Passion Supply Chain’ delivering customer engagement and commercial success.
in branding & visual communication, brave-words, customer experience, customer service, customer-engagement, meaning in the retail madness, personalisation, product suppliers, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store experience, store theatre, supply-chains, telling product storiesThe fundamental purpose of any retailer is to bring together a physical customer and a physical product, irrespective of whether the sale is made in a physical shop or online. A successful supply chain is therefore a pre-requisite for any retail business. However, managing the ‘beast’ of the supply chain to ensure customers and their…
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Why Independent Retailers should naturally make the best social media influencers!
in branding & visual communication, brave-words, customer experience, customer service, customer-engagement, food & drink, high street planning, location strategy, meaning in the retail madness, personalisation, retail, retail brand heritage, retail businesses, retail management, retail strategy, retail-regeneration, store experience, store theatre, telling product stories, town centre planningHave you ever wondered why shopping on a good local high street takes so long? Well, there may be negatives such as finding somewhere to park, particularly if its popular, but once in situ it is largely down to becoming immersed in the whole shopping experience. You discover new and unusual products that require further…
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