Category: telling product stories
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‘Is Brand more important than Product?’ A question for students at the London College of Fashion. (LCF)
in assortment structure planning, branding & visual communication, disruptive retail, fashion accessories, fast fashion, ladies fashion, luxury, meaning in the retail madness, menswear, new retail, retail, retail businesses, retail strategy, sales promotions & events, social savvy, telling product stories, visual merchandising, website excellenceI am pleased to say I will soon be embarking on my annual collaborative challenge module with the staff & students of the London College of Fashion. Always a fascinating period of my year, absorbing the enthusiasm and energy of another generation of designers & young retailers. The students are so tech native that visual…
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A Soliloquy to Visual Merchandisers and the beauty they bring to today’s ‘Shops of the Future!’
in accessories, assortment structure planning, branding & visual communication, customer experience, fast fashion, ladies fashion, luxury, menswear, retail businesses, retail management, retail organisations, retail strategy, shop of the future, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, visual merchandising operations, windowsVisual Merchandising, like any other function within a retail business is having to adapt in response to the paradigm shifts that are occurring in the retail industry. Those changes are becoming a revolution, not an evolution. What began with globalised supply chains, fast fashion, the advent of ecommerce, pureplay retail, has accelerated into social and…
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The Age of the Retail Creatives is upon us. “12 questions that will shape your visual merchandising career!”
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, fast fashion, ladies fashion, luxury, meaning in the retail madness, menswear, new retail, omni-channel retailing, personalisation, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, windowsIt will be my great pleasure to speak at the International Display Conference this week. The 2-day event in Dublin, promises to bring together some of the brightest lights in the visual merchandising industry from all corners of the world. My subject?“12 questions that will shape your visual merchandising career!” I have been presenting on…
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The ‘Passion Supply Chain’ delivering customer engagement and commercial success.
in branding & visual communication, brave-words, customer experience, customer service, customer-engagement, meaning in the retail madness, personalisation, product suppliers, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store experience, store theatre, supply-chains, telling product storiesThe fundamental purpose of any retailer is to bring together a physical customer and a physical product, irrespective of whether the sale is made in a physical shop or online. A successful supply chain is therefore a pre-requisite for any retail business. However, managing the ‘beast’ of the supply chain to ensure customers and their…
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Why Independent Retailers should naturally make the best social media influencers!
in branding & visual communication, brave-words, customer experience, customer service, customer-engagement, food & drink, high street planning, location strategy, meaning in the retail madness, personalisation, retail, retail brand heritage, retail businesses, retail management, retail strategy, retail-regeneration, store experience, store theatre, telling product stories, town centre planningHave you ever wondered why shopping on a good local high street takes so long? Well, there may be negatives such as finding somewhere to park, particularly if its popular, but once in situ it is largely down to becoming immersed in the whole shopping experience. You discover new and unusual products that require further…
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How ‘Passion Supply Chains’ enable Local Independent Retailers to compete commercially and win!
in assortment structure planning, customer experience, customer service, customer-engagement, disruptive retail, food & drink, health & beauty, meaning in the retail madness, new retail, packaging, product suppliers, retail brand heritage, retail businesses, retail management, retail organisations, space planning, store experience, store operations, supply-chains, sustainability, telling product storiesI’m often asked how small independent retailers can compete against the scale efficiencies and operational expertise of larger chains. There are in fact, many ways, but always my first answer is about being authentic, about generating a unique passion. That ‘passion’ must be genuine. It needs to be engaging and infectious. And that can only…
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What can ‘we hardened retail professionals’ learn from the students at the London College of Fashion?
in branding & visual communication, customer experience, disruptive retail, fashion accessories, footwear, kids fashion, ladies fashion, luxury, meaning in the retail madness, menswear, new retail, omni-channel retailing, pop-up stores, product suppliers, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store experience, store theatre, sustainability, telling product storiesMy collaborative project with the London College of Fashion has come to an end, for this year at least. Sad to say goodbye for now, but what an amazing and rewarding experience for everyone. The student’s final presentations were professional and polished. I can honestly say that I have sat through far worse presentations from…
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Discussing ‘Experiential Retailing’: Hotel Chocolat – ‘Vertically Integrated Indulgence’
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, food & drink, impulse retailing, in-store services, meaning in the retail madness, new retail, omni-channel retailing, packaging, personalisation, product suppliers, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store experience, store operations, store theatre, supply-chains, sustainability, telling product stories, visual merchandisingListen to myself, Tim Radley, on the Louise Lally podcast, discussing the much vaunted but little understood concept of ‘Experiential Retailing!’ Join the free podcast now through this link…Retailing with Meaning Ep1 Store Concepts (podbean.com) The podcast features a discussion on Hotel Chocolat, a brand that not only transformed the ways to create, package and…
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Read “Creating Customer Lifecycles:” Coat Paints – A Brighter Future!
in assortment structure planning, branding & visual communication, customer experience, disruptive retail, home, meaning in the retail madness, new retail, packaging, product suppliers, recycling, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, supply-chains, sustainability, telling product storiesJoin me, Tim Radley, in “Meaning in the Retail Madness,” discussing how considerations about the product lifecycle must now be extended forwards to the customer purchase, their relationship with the product, and its disposal. The retail lifecycle must evolve into the customer lifecycle. Solutions must make more use, and more uses, of what the customer…
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Discussing Visual Merchandising & Shop Design: Zara – ‘A Storyteller by Design’
in assortment structure planning, branding & visual communication, customer experience, fashion accessories, footwear, ladies fashion, meaning in the retail madness, omni-channel retailing, retail businesses, retail management, retail organisations, retail strategy, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operationsListen to myself, Tim Radley, on the Louise Lally podcast, discussing the future of visual merchandising, and the changing world of physical shop spaces for both large brands and small independent retailing. Join the free podcast now through this link…Retailing with Meaning Ep2 ”Shop Merchandising and Display” (podbean.com) The podcast features a discussion on Zara.…
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