Category: telling product stories
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Bike Shed Motorcycle Club: Revving up Community
in assortment structure planning, customer experience, customer service, customer-engagement, disruptive retail, fashion accessories, food & drink, footwear, health & beauty, in-store services, internationalisation, leisure & sport, location strategy, menswear, multi-category, new retail, omni-channel retailing, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail organisations, retail strategy, social savvy, store experience, store theatre, telling product storiesThe lessons for us all: “You can teach people how to be successful at retailing, if they have the passion. But it’s much more difficult to teach ‘Passion’ even to people who know how to buy & sell. People really love to buy passion, today!” The Bike Shed Motorcycle Club started in November 2011 as…
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House of Hackney: Home for inspiration.
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, ethical retailing, home, in-store services, internationalisation, location strategy, luxury, new retail, omni-channel retailing, Pinterest Gallery, product suppliers, retail, retail management, retail organisations, retail strategy, shop of the future, store experience, store layout, store theatre, sustainability, telling product stories, visual merchandisingThe lessons for us all: “To build a beautiful retail proposition that engages and attracts remarkable loyalty and trust, a business must move beyond product and price, no matter how attractive. Beauty and loyalty now come through the incarnation of a mission, of values and qualities that are expressed through product, people, environments and actions.”…
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Rituals: Lighting an intimate landscape Pinterest Board
in branding & visual communication, customer experience, customer-engagement, health & beauty, packaging, Pinterest Gallery, retail, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, visual merchandising operations, windowsIt would seem that in a world where many commercial retailers have either forgotten, or are simple unaware, of the emotional power on customers, of outstanding shop design and stunning visual merchandising, that Rituals remains a shining light. For me, the show-stopper in their armory is lighting. That is why their store at Battersea is…
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Alessi: The secrets within your business
What we can all learn from my experience with the remarkable Alessi brand… “Identify the amazing secrets and stories within your business. Be proud and communicate your brand with clarity & simplicity.’”
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House of Hackney: Inspirational Pinterest gallery
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, home, in-store services, internationalisation, location strategy, luxury, Pinterest Gallery, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, shop of the future, store experience, store layout, store theatre, sustainability, telling product stories, visual merchandisingIn a Victorian townhouse in London Fields, Frieda Gormley and Javvy M Royle first dreamed up home furnishings & furniture brand House of Hackney. Today, the team has grown to a family of artists, designers, producers and collaborators. The brand now sells across the globe, with a showroom in New York and partner retailers worldwide.…
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Nobody’s Child: Everyone’s favourite sustainable partner – Pinterest gallery
in customer service, customer-engagement, disruptive retail, ethical retailing, fashion accessories, ladies fashion, meaning in the retail madness, new retail, omni-channel retailing, Pinterest Gallery, product suppliers, recycling, retail, retail businesses, retail management, retail strategy, social savvy, supply-chains, sustainability, telling product storiesNobody’s Child is a responsible brand on a mission to bring beautiful fashion to every woman, everywhere without costing the Earth. They are passionate about lower impact fabrics. As the say ‘They have spent the last eight years running away from materialism!’ they believe strongly in the power of collaboration, working with NGOs and industry…
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Bike Shed Motorcycle Club: Revving up Community – Pinterest gallery
in accessories, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, fashion accessories, food & drink, in-store services, internationalisation, leisure & sport, multi-category, packaging, Pinterest Gallery, pop-up stores, retail, retail organisations, retail strategy, social savvy, store experience, store theatre, telling product storiesIn November 2015, the Bike Shed motorcycle Club tentatively opened it’s doors on a 12,000 square foot venue across four renovated railway arches in the heart of it’s original home, Shoreditch, in Central London. The BSMC at 384 Old Street now features a 100 seat cafe and restaurant, with bike parking on a private street…
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Petit Pli: One giant Pinterest gallery
in assortment structure planning, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, fashion accessories, footwear, in-store services, internationalisation, kids fashion, ladies fashion, leisure & sport, multi-category, new retail, omni-channel retailing, packaging, Pinterest Gallery, product suppliers, retail, retail businesses, retail organisations, retail strategy, shop of the future, store experience, store theatre, supply-chains, sustainability, telling product stories, visual merchandisingFounded in 2017 by aeronautical engineer, Ryan Mario Yasin, Petit Pli invents and applies groundbreaking material technologies that solve problems for individuals, businesses and the planet across the textiles value chain. The entrepreneurs have been inspired by space since the beginning, and everything they create has to pass the Mars Test. “If you’re planning on…
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Has e-commerce become obsessed with ‘the art of selling’ whilst forgetting ‘the joy of giving’
in branding & visual communication, customer experience, customer service, customer-engagement, meaning in the retail madness, omni-channel retailing, packaging, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, supply-chains, telling product storiesI am not the only customer to be continually disappointed and disgusted at the condition of some of the products that arrive on my doorstep. My latest experience involved the delivery of some not-inexpensive ladies coats, bought as a gift, from one of the largest online fashion specialists. A business whose strategy, up until now,…
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In a cynical 2024, follow your own advice and be your own best influencer!
The world of influencers and brand advocates is often viewed just as something born out of the mysterious new world of social media and pureplay retailing. And in the relatively short history of digital marketing, influencers have been shown to work dramatically well to increase customer visibility and commercial performance. Take the mercurial rise of…
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