Category: store theatre
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Marks & Spencer shows that retailing is ‘A game of two halves!’
in analytics, assortment structure planning, branding & visual communication, customer experience, food & drink, health & beauty, high street planning, home, in-store services, ladies fashion, meaning in the retail madness, menswear, multi-category, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, store experience, store layout, store theatre, visual merchandisingIt has been an interesting few years for Marks & Spencer, and a month of vindication for its commercial strategy as it once again returned to the FTSE Top 100 of the UK’s largest businesses. It’s digital-first strategy has seen it put its customer, and it’s knowledge of the customer at the heart of everything…
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