Category: store experience
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No.04: Set your key shop parameters, to cover your costs, and drive your shop profitability – ’52 Steps to the Perfect Shop!’.
in analytics, assortment structure planning, high street planning, location strategy, multi-category, omni-channel retailing, retail management, retail strategy, space management, space planning, store experience, store layout, store operations, store operations compliance, value retailing, visual merchandising operations, vm compliance, vm operationsPost No.04 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! We’ve talked about options/sqm as being the most important quantitative parameter when we consider the task of creating a commercially successful shop. Will you have enough density of options to…
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2025: A year to safeguard your trust and keep your customers safe.
in assortment structure planning, branding & visual communication, brave-words, customer experience, customer service, customer-engagement, ethical retailing, food & drink, health & beauty, high street planning, in-store services, leisure & sport, location strategy, meaning in the retail madness, new retail, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, shop of the future, store experienceJanuary is not many people’s favourite month of the year, unless you work for a credit card business, I guess. But the start to 2025 has been a particularly bad one, with horrendous fires in Los Angeles and Ghana, and our own problems with flooding and storms closer to home. Of course, there are always…
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No.03: “How much product should I put in my shops?” – ’52 Steps to the Perfect Shop!’
in analytics, assortment structure planning, meaning in the retail madness, multi-category, retail, retail businesses, retail management, space management, space planning, store experience, store layout, store operations, store operations audits, store operations compliance, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.03 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! If you want your shops to be commercially successful then you need to consider very carefully, right at the beginning of the process how much product you are going to…
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More Lush. More fun than ever!
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, health & beauty, impulse retailing, in-store services, packaging, Pinterest Gallery, retail, retail businesses, retail management, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandisingUntil last week my favourite and most fun shop experience would have been the Lush shop on Oxford Street. It isn’t anymore. It’s the new Lush shop on Longacre in Covent Garden! The new concept takes everything that has always been so special about the Oxford Street experience and has wrapped it up in a…
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Søstrene Grene: Sisters delightfully doing it for themselves!
in accessories, assortment structure planning, branding & visual communication, customer experience, customer-engagement, fashion accessories, health & beauty, home, impulse retailing, internationalisation, jewellery, multi-category, new retail, packaging, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, sustainability, telling product stories, value retailing, visual merchandising, visual merchandising operationsSøstrene Grene simply means the Grene sisters, in Danish. However, when it comes to this wonderful retailer of everything from spices to pencils, candles to cardigans, that is the only thing which is simple or ordinary. As they say, this is a delightfully different store! The brand paints a picture of two sisters, Anna &…
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Rituals: Lighting an intimate landscape of shape & colour
in branding & visual communication, customer experience, customer-engagement, disruptive retail, health & beauty, omni-channel retailing, packaging, personalisation, Pinterest Gallery, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, windowsI may not fall within the usual customer profile demographic of Rituals, but i find myself mesmorised by the beauty of their shops. I always find myself pulled inside. It would seem that in a world where many commercial retailers have either forgotten, or are simple unaware, of the emotional power on customers, of outstanding…
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Never Knowingly Underestimate John Lewis!
in branding & visual communication, customer experience, customer service, customer-engagement, in-store services, multi-category, omni-channel retailing, pop-up stores, retail, retail brand heritage, retail management, retail organisations, retail strategy, sales promotions & events, store experience, store theatreI’m not the only one to be impressed by the new John Lewis Christmas adverts. They are certainly a ‘nod’ backwards to their Christmas campaign peak years, a decade or so ago, but they also signal an exciting shift in strategy, and a bright future for this most trusted of brands. Listen to what I…
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Trust M&S to be ‘Positively Dissatisfied!’
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, fashion accessories, food & drink, home, ladies fashion, multi-category, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store experience, store operationsI remember this story from the halcyon days of M&S. That when customers bought food from M&S and it didn’t taste amazing, they immediately thought their cooker was not working properly and called an engineer. Of course this may well be folklore. However it does illustrate the level of trust that M&S commanded, and it…
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No.02: What customer perceptions about your brand do you want your new shop to change? – ’52 Steps to the Perfect Shop!’
in analytics, branding & visual communication, customer experience, customer-engagement, location strategy, meaning in the retail madness, pop-up stores, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, shop of the future, store experience, store theatrePost No.02 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! The second stage of preparing our vision for our new shop is to consider the customer, both existing and potential new ones. Certainly if you are a pureplay entering the…
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Søstrene Grene: Delightful Pinterest board
in accessories, assortment structure planning, branding & visual communication, customer experience, fashion accessories, health & beauty, home, impulse retailing, internationalisation, jewellery, multi-category, new retail, omni-channel retailing, packaging, Pinterest Gallery, retail, retail brand heritage, retail organisations, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandisingAs they say, this is a delightfully different store! The brand paints a picture of two sisters, Anna & Clara, who wanted to bring creativity, aesthetics and joy to everyone through their products, opening their first store in the Danish city of Aarhus in 1973. They are now present in 16 countries with over 300…
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’52 Steps to the Perfect Shop!’
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For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!