Category: social savvy
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Where is your sales growth going to come from this year?
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, ethical retailing, food & drink, health & beauty, in-store services, meaning in the retail madness, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, store theatre, sustainability, telling product storiesWe are already in autumn, an important time of year for planning the commercial growth of our retail businesses. We may be considering extending our assortments, planning new product ranges, growing our human resources, even contemplating opening new physical shops and online sales channels. Growth can come in many ways to achieve these crucial additional…
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Rapha: A renaissance in cycling
in accessories, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, food & drink, in-store services, internationalisation, leisure & sport, new retail, omni-channel retailing, product suppliers, retail, retail brand heritage, retail strategy, shop of the future, social savvy, store experience, store theatre, telling product stories, visual merchandisingThe lessons for us all: “Never treat your customers as a commodity but as a community. To have a community you must have common passions, missions and values. You must believe and mean something to your customers. And you must re-establish and re-enforce that meaning in everything that you do.” Rapha Performance Road wear is…
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Nobody’s Child: Everyone’s favourite sustainable partner
in customer service, customer-engagement, disruptive retail, ethical retailing, fashion accessories, footwear, ladies fashion, meaning in the retail madness, new retail, omni-channel retailing, Pinterest Gallery, product suppliers, recycling, retail, retail strategy, social savvy, supply-chains, sustainability, telling product storiesThe lessons for us all: “Modern retail is too complex for a single business. Collaboration is essential for success. Collaboration through the complete supply chain from growers to retail partners. To be sustainable there is no alternative!” Nobody’s Child is a responsible brand on a mission to bring beautiful fashion to every woman, everywhere without…
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Bike Shed Motorcycle Club: Revving up Community
in assortment structure planning, customer experience, customer service, customer-engagement, disruptive retail, fashion accessories, food & drink, footwear, health & beauty, in-store services, internationalisation, leisure & sport, location strategy, menswear, multi-category, new retail, omni-channel retailing, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail organisations, retail strategy, social savvy, store experience, store theatre, telling product storiesThe lessons for us all: “You can teach people how to be successful at retailing, if they have the passion. But it’s much more difficult to teach ‘Passion’ even to people who know how to buy & sell. People really love to buy passion, today!” The Bike Shed Motorcycle Club started in November 2011 as…
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Nobody’s Child: Everyone’s favourite sustainable partner – Pinterest gallery
in customer service, customer-engagement, disruptive retail, ethical retailing, fashion accessories, ladies fashion, meaning in the retail madness, new retail, omni-channel retailing, Pinterest Gallery, product suppliers, recycling, retail, retail businesses, retail management, retail strategy, social savvy, supply-chains, sustainability, telling product storiesNobody’s Child is a responsible brand on a mission to bring beautiful fashion to every woman, everywhere without costing the Earth. They are passionate about lower impact fabrics. As the say ‘They have spent the last eight years running away from materialism!’ they believe strongly in the power of collaboration, working with NGOs and industry…
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Gymshark: Stronger & fitter Pinterest gallery
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, food & drink, health & beauty, in-store services, leisure & sport, location strategy, new retail, omni-channel retailing, Pinterest Gallery, retail, retail businesses, retail management, retail strategy, sales promotions & events, shop of the future, social savvy, store experience, store layout, store theatre, visual merchandising, windowsThe lessons for us all: “Build your business from nothing by doing right things in the right order. Begin online, gain visibility via social media, get advocacy & exposure by going to where your customers go, begin physical with pop-up, and take it from there!” See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase…
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Bike Shed Motorcycle Club: Revving up Community – Pinterest gallery
in accessories, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, fashion accessories, food & drink, in-store services, internationalisation, leisure & sport, multi-category, packaging, Pinterest Gallery, pop-up stores, retail, retail organisations, retail strategy, social savvy, store experience, store theatre, telling product storiesIn November 2015, the Bike Shed motorcycle Club tentatively opened it’s doors on a 12,000 square foot venue across four renovated railway arches in the heart of it’s original home, Shoreditch, in Central London. The BSMC at 384 Old Street now features a 100 seat cafe and restaurant, with bike parking on a private street…
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Gymshark: Stronger by the day
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, in-store services, leisure & sport, new retail, omni-channel retailing, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, store experience, store theatreThe lessons for us all: “Build your business from nothing by doing right things in the right order. Begin online, gain visibility via social media, get advocacy & exposure by going to where your customers go, begin physical with pop-up, and take it from there!” Gymshark was founded by school friends Ben Francis and Lewis…
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Want to be sustainable, but also’ have your fashion cake and eat it? You need to get into the world of Loanhood.
in branding & visual communication, customer experience, disruptive retail, ethical retailing, fashion accessories, fast fashion, footwear, ladies fashion, meaning in the retail madness, new retail, omni-channel retailing, pre-loved, pureplay, re-sell, recycling, renting, retail, retail businesses, retail strategy, secondhand, social savvy, sustainabilityNot sure if you enjoy being sustainable? You need to get into the world of Loanhood. It’s a rental app with attitude, revelling unashamedly in the fun of fashion. Let’s face it, it can be difficult finding the right angle when talking to people about sustainability. Whilst no one doubts the desperate need for…
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Strategise your Springtime to grow perennial brand loyalty and commercial success.
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, impulse retailing, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store experience, store theatre, visual merchandisingSpring is such a fantastic time with its warmer weather and lighter evenings. It is also a great opportunity for retail businesses, full of seasonal events and celebrations. We have Valentine’s Day as the early flyer, followed by Easter, May Day, and the wider heralding in of Spring itself. And you don’t have to look…
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