Category: retail strategy
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A Place for Heroes: M&S Positioning for Fashion
Choice can often be the enemy of retail, particularly in this omni-channel, customer driven landscape, where endless assortment is often the commercial weakness of collections and the bain of time-starved customer. A return to selling must have heroes, and stars, and best sellers and favourites, essentials and most desirables, where the retailer leads the customer,…
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Everything’s Coming Up Roses: Cath’s Cornucopia
in accessories, assortment structure planning, branding & visual communication, customer experience, fashion accessories, home, impulse retailing, internationalisation, multi-category, Pinterest Gallery, retail, retail management, retail organisations, retail strategy, store experience, store theatre, visual merchandising, windowsAmongst the proud pillars of Piccadilly a little floral femininity has broken through the winter weather. Cath Kidston’s first flagship is a bright beacon of colour inviting the passer-by to explore a world of nostalgic designs, a celebration of classic kitsch, a veritable house of horticultural hype. Famous for its floral designs Cath Kidston largely…
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No Standing on Ceremony: Opening Up a Whole New World
in branding & visual communication, customer experience, fashion accessories, footwear, internationalisation, ladies fashion, luxury, Pinterest Gallery, retail, retail businesses, retail management, retail organisations, retail strategy, store experience, store layout, store theatre, visual merchandisingWhat goes around, comes around is at the heart of a retail philosophy that explores and explodes fashion influences from around the globe, to a growing portfolio of stores serving the insatiable appetites of followers across the continents. Opening Ceremony cleverly combines a wardrobe of favourite fashions such as Kenzo with a perpetually changing array…
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New Home: West Comes East to be Part of the Furniture
Style travels well, and judging from the stunning arrival of West Elm on this side of the pond, the American home fashion retailer is about to make serious waves in the UK decor market. The essential elements have been transported safely with its distinctive high wall displays, blocked shelving, colour story chic and opulent ornaments…
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Gyroscopical; Chronological; Cosmonautical: Brilliant Breitling
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, fashion accessories, in-store services, internationalisation, jewellery, luxury, packaging, personalisation, Pinterest Gallery, retail, retail strategy, space planning, store experience, store theatre, telling product stories, visual merchandisingTime waits for no-one, and Breitling have wasted no time at all in propelling itself to the forefront of watch design and manufacturing par excellence. Every face tells a story and Breitling communicates every story with style, with integrity and with a precision that complements the design of its watches perfectly. The new store environment…
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Great Yarns: The Untold Riches of a Humble Past
In a world of future uncertainties, yet high on nostalgia, heritage, vintage and the warmth & security of the rose-coloured past, there’s an immeasurable wealth in bringing back the past to bear the fruits of future commercial success. Lyle & Scott is no fabrication, but the genuine material, and communicates attractively and intelligently its heritage…
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Weaving Magic: Great Lyle & Scott
Traditional Scottish knitwear brand Lyle & Scott confirms its transformation into a brand at the vanguard of contemporary youth fashion with a first flagship store on hip Carnaby Street. Straight lines and urban materials sit easily with its trendy neighbours whilst its heritage is woven beautifully into the store fabric through the warmth of wood…
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“Curated by”: In JL we Trust
‘Curated By’ is a new space in the nations most trusted retailer – John Lewis – which offers customers the chance to selectively shop key pieces from premium fashion brands. Handpicked, the first edit includes exclusives from Sacks, Pyrus, Stella Forest, Charli, Muubaa and Second Female as well as Avoca Anthology, By Zoe, Bensimon and…
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Maxximum Potential: TK Putting on the Style
in accessories, assortment structure planning, branding & visual communication, customer-engagement, fashion accessories, footwear, kids fashion, ladies fashion, leisure & sport, luxury, menswear, multi-category, Pinterest Gallery, retail, retail strategy, sales promotions & events, space management, space planning, store layout, value retailingOn the back of surging sales, TK Maxx plots its path to bargain brand domination with a central London flagship store in the heart of fashionista Covent Garden. The selected assortment tailors to the trendy and the cash-strapped coveters of current labels. New to this store is the Goldlabel departments where only the very best…
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Freestanding Fashion: Tesco oFF & Running
An established attraction within Tesco stores the familiar face of F+F now has a fascia, proud and prominent in the Earls Court flagship store. A mezzanine with meaning. Womenswear takes the stage with a friendly functional fit-out clearly segmented in formal casual and lingerie. The mezzanine situation provides a welcome firebreak from the frantic food…
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