Category: retail strategy
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Defining your ‘Five-year’ Retail Strategy plan.
Extracts from Tim Radley’s 5-star book… ‘Meaning in the Retail Madness’ How to become an Essential Retailer. Creating a balanced organisation, flexible process flows, and a culture for change will benefit you little, unless you channel these attributes correctly into the brightest opportunities. Every retailer will have different opportunities that will depend on the product…
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The Virtuous Cycle of Customer Personalisation.
Extracts from Tim Radley’s 5-star book… ‘Meaning in the Retail Madness’ How to become an Essential Retailer. ‘Deeper relationships are essential for retailers to be able to develop and diversify their assortments and services. New and attractive propositions are essential for a deeper relationship.’ The virtuous cycle between retail proposition evolution and relationship building is…
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Build a beautiful customer focused retail proposition.
Extracts from Tim Radley’s 5-star book… ‘Meaning in the Retail Madness’ How to become an Essential Retailer. The customer used to buy products. Then they bought brands. Today, it is the proposition that the customer buys, and it is what they buy into. The proposition is the ‘complete package’ that the customer experiences with a…
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VivoBarefoot-Walking back to happiness
in assortment structure planning, branding & visual communication, circular retailing, customer experience, customer-engagement, disruptive retail, ethical retailing, footwear, health & beauty, leisure & sport, meaning in the retail madness, new retail, re-sell, repair, retail, retail brand heritage, retail businesses, retail strategy, shop of the future, sustainability, telling product storiesThe lessons for us all: “Sometimes the biggest opportunities to innovate can be found with the products right under our nose.” Ironic coincidence, or the result of decades of involvement in one of the most famous footwear dynasties in the world, VivoBarefoot is a revolution in footwear, and the brainchild of 2 members of the…
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Conran Shop–Modern Britain’s Original Tastemaker
The lessons for us all: “Don’t diversify and dilute unique origins & heritage. Focus on them, build on them, and make them relevant for today.” Terence Conran was a young designer in the early 1970s who was inspired on a visit to Amsterdam. He loved the way that Dutch houses left open their curtains at…
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Are Trump’s tariffs a test of our true appetite for circularity?
in assortment structure planning, circular retailing, disruptive retail, ethical retailing, fashion, fast fashion, internationalisation, meaning in the retail madness, product suppliers, re-sell, recycling, renting, repair, retail, retail businesses, retail management, retail organisations, retail strategy, sustainabilityThe continuing trade wars led by Trump’s tariffs have the stock markets tumbling, whilst manufacturers, producers and retailers are re-calculating their plans to continue turning a profit, or even to survive. We have governments throwing out ethical & sustainable policies as they scramble to get the best trading deals for each country. And we have…
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No.15: Build your beautiful assortments before you build your beautiful shops! – 52 Steps to the Perfect Shop
in assortment structure planning, product development, retail, retail management, retail organisations, retail strategy, shop of the future, space management, space planning, store experience, store layout, store operations, telling product stories, visual merchandising, visual merchandising operations, vm operationsPost No.15 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! It may surprise some followers and readers that we have made it to step no. 15 in the ’52 Steps to the Perfect Shop!’ without having discussed designing shops, store…
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No.14: Hero Products. Display what your customer wants to buy…not what you want to sell! – 52 Steps to the Perfect Shop
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, impulse retailing, product development, retail, retail brand heritage, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising, vm operationsPost No.14 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! Make room for ‘heroes’ in your shops. Your hero products live for excitement so lets show them off to the customer What are your hero products? They are the products…
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A healthier & fairer society will be built through grassroots innovations, led by a younger generation with a heightened moral & cultural responsibility for the world around them.
I was fortunate enough to attend the recent RSA Patron’s Lecture “Why Social Capital matters” presented by political scientist, Robert D. Putnam. Social Capital is defined as “the networks of relationships among people who live and work in a particular society, enabling that society to run effectively,’ and the foundation of the discussion was a…
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Is it easier to sell as ‘a Wolf in Sheep’s Clothing’ than to build a new reputation?
The recent announcement that the Boohoo fashion group is being re-launched as the Debenhams Group is riddled with more irony than a Shakespearean play. But firstly, the purchasing of the key assets of one of the UK’s most loved department stores was undoubtedly a stroke of genius by Boohoo. Even at its demise it was…
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