Category: retail businesses
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Retail Strategies: Defining a ‘Customer Focused Retail Proposition’
What we can learn: “The beauty of a new business is that the vision is everything. The horror of old businesses is that everything is visible!”
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Gymshark: Stronger by the day
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, in-store services, leisure & sport, new retail, omni-channel retailing, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, store experience, store theatreThe lessons for us all: “Build your business from nothing by doing right things in the right order. Begin online, gain visibility via social media, get advocacy & exposure by going to where your customers go, begin physical with pop-up, and take it from there!” Gymshark was founded by school friends Ben Francis and Lewis…
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Want to be sustainable, but also’ have your fashion cake and eat it? You need to get into the world of Loanhood.
in branding & visual communication, customer experience, disruptive retail, ethical retailing, fashion accessories, fast fashion, footwear, ladies fashion, meaning in the retail madness, new retail, omni-channel retailing, pre-loved, pureplay, re-sell, recycling, renting, retail, retail businesses, retail strategy, secondhand, social savvy, sustainabilityNot sure if you enjoy being sustainable? You need to get into the world of Loanhood. It’s a rental app with attitude, revelling unashamedly in the fun of fashion. Let’s face it, it can be difficult finding the right angle when talking to people about sustainability. Whilst no one doubts the desperate need for…
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So, ‘clothing rental’ is only commercially viable for expensive outfits worn on posh occasions? Think again!
in assortment structure planning, disruptive retail, ethical retailing, fashion accessories, fast fashion, footwear, ladies fashion, meaning in the retail madness, new retail, pre-loved, preorder, re-sell, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, secondhand, sustainabilitySo, ‘clothing rental’ is only commercially viable for expensive outfits worn at posh occasions? Think again! To make clothing rental work it must be a commercial success for both the retailer and the customer. If either party loses out, then the business model will simply not work. With that in mind, perhaps you’ve been under…
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Swoperz: The new kid in pre-loved children’s fashion comes of age.
in accessories, disruptive retail, ethical retailing, fashion accessories, fast fashion, footwear, kids fashion, meaning in the retail madness, new retail, pre-loved, re-sell, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, secondhand, sustainabilityLet me introduce you to Swoperz, if you aren’t already familiar with this innovative app that allows children to swap their clothes. As with all the best brands it has a very simple proposition that is born from observing a need. But as with exceptional brands it also ticks many wider boxes, that make Swoperz…
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The rental generation swapping their investment in products for the ownership of their occasions?
Clothing rental in particular has always been linked to occasions. Brands such as Moss Bros just about cornered the market for formal menswear and weddings. A niche market indeed. So, unless marriages are significantly on the increase, it seems logical to assume that the rapid growth in fashion rental must be linked to a shift…
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Many retail businesses are built on the assumption that, in the big picture, nothing really changes that much. Is yours?
In my experience, the main reason why retail organisations and processes become unwieldy and inefficient is because the businesses themselves are not built for change. Retail businesses do not have a great history of being built for change. It may seem strange to say that of an industry that is seen as being so dynamic,…
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The Perpetually Active Retailer
In my experience, the main reason why retail organisations and processes become unwieldy, inefficient, and inappropriate is because the businesses themselves are not built for change. Creating fluid structures and the potential for added-value processes means nothing if there is not the culture to always drive improvements. At the very least to keep up with…
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Why Sook still inspires a new generation of omnichannel retailers?
in branding & visual communication, brave-words, customer experience, disruptive retail, high street planning, location strategy, meaning in the retail madness, new retail, omni-channel retailing, pop-up stores, pureplay, retail, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, shop of the future, store experience, town centre planningIt is now a month or so since the sad news that Sook, the one-stop pop-up shop provider, announced it was closing. And whilst there have been many new players and initiatives in the pop-up market over recent times, from traditional property agents looking at flexible and short-term leases through to markets and trader communities…
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How quickly is your business able to act and to change?
As we all know retailing is a very dynamic beast. And the rate of change just keeps accelerating with new operating models, technologies, assortment supply chains, and voracious customer appetites showing no sign of slowing down. Be honest. How well are you able to react and change to customer demands and the retail markets around…
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