Category: retail brand heritage
-
Retail Strategies: Defining a ‘Customer Focused Retail Proposition’
What we can learn: “The beauty of a new business is that the vision is everything. The horror of old businesses is that everything is visible!”
-
In a cynical 2024, follow your own advice and be your own best influencer!
The world of influencers and brand advocates is often viewed just as something born out of the mysterious new world of social media and pureplay retailing. And in the relatively short history of digital marketing, influencers have been shown to work dramatically well to increase customer visibility and commercial performance. Take the mercurial rise of…
-
London College of Fashion’s inspirational designers light the way for new students.
in accessories, branding & visual communication, brave-words, disruptive retail, ethical retailing, fashion accessories, footwear, jewellery, ladies fashion, luxury, meaning in the retail madness, new retail, pop-up stores, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, shop of the future, sustainability, telling product storiesOne of the biggest thrills of being involved in the London College of Fashion Collaborative Challenge is meeting the amazing young designers from the LCF alumni. It re-enforces to me the fact that fashion is not about the process of buying & merchandising, it is about the inspirational people who put their heart and souls…
-
Marks & Spencer shows that retailing is ‘A game of two halves!’
in analytics, assortment structure planning, branding & visual communication, customer experience, food & drink, health & beauty, high street planning, home, in-store services, ladies fashion, meaning in the retail madness, menswear, multi-category, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, store experience, store layout, store theatre, visual merchandisingIt has been an interesting few years for Marks & Spencer, and a month of vindication for its commercial strategy as it once again returned to the FTSE Top 100 of the UK’s largest businesses. It’s digital-first strategy has seen it put its customer, and it’s knowledge of the customer at the heart of everything…
-
My exciting collaboration with the London College of Fashion for 2023
in accessories, assortment structure planning, branding & visual communication, customer experience, disruptive retail, fashion accessories, fast fashion, footwear, jewellery, kids fashion, ladies fashion, leisure & sport, luxury, menswear, new retail, product suppliers, re-sell, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, shop of the future, store experience, store theatre, supply-chains, sustainability, telling product stories, visual merchandisingPleased to announce that I’m working with the London College of Fashion again this Autumn, as part of their Collaborative Challenge Industry Partner Programme. The fashion industry is more exciting and dynamic than ever. Students entering this world, across a wide range of disciplines, now need to be fully prepared and be able to collaborate…
-
Lush cleaning up with festival-goers as it evolves ‘Customer location planning’
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, health & beauty, high street planning, location strategy, meaning in the retail madness, new retail, omni-channel retailing, pop-up stores, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, shop of the future, store experience, store theatreBeauty brand Lush has recently been in the news with its pop-up shops & shampoo parlours at some of the UK’s largest music festivals, notably WOMAD & Bluedot. Never a brand to stand still, this is an innovative move that is based around some very sensible strategies, and a realisation that being a successful retailer…
-
Marks & Spencer looking good, by making ‘Less look commercially attractive!’
in assortment structure planning, customer experience, fashion accessories, food & drink, high street planning, home, kids fashion, ladies fashion, location strategy, meaning in the retail madness, multi-category, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, town centre planningMarks & Spencer continues to impress with its sales figures and market share across fashion and home, as well as the more predictable food category. And whilst few would argue that they have the most exciting shops on the high street, the ambitious and highly successful store regeneration program is already reaping rewards, and putting…
-
Celebrating the healthcare sector. From ‘Good People’ into ‘Great Retailers’
in brave-words, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, food & drink, health & beauty, meaning in the retail madness, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store experience, sustainabilityThe healthcare sector is indeed perfectly, and tantalisingly, positioned to satisfy the growing customer desire for products that improve physical and mental wellbeing, as well as bringing ‘meaning and integrity’ into the retail experience itself. So, it is my pleasure to be collaborating with Target Publishing Ltd on a regular new column for Health Food Business that…
-
The Age of the Retail Creatives is upon us. “12 questions that will shape your visual merchandising career!”
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, fast fashion, ladies fashion, luxury, meaning in the retail madness, menswear, new retail, omni-channel retailing, personalisation, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, windowsIt will be my great pleasure to speak at the International Display Conference this week. The 2-day event in Dublin, promises to bring together some of the brightest lights in the visual merchandising industry from all corners of the world. My subject?“12 questions that will shape your visual merchandising career!” I have been presenting on…
-
John Lewis: ‘Out-of-sight, out-of-mind!’
in branding & visual communication, customer service, high street planning, home, in-store services, location strategy, meaning in the retail madness, multi-category, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store experience, town centre planningJohn Lewis: ‘Out-of-sight, out-of-mind!’ Tunbridge Wells, or to be correct Royal Tunbridge Wells, is John Lewis heartland. If you were designing the perfect town for the values and qualities of the brand, the lifestyle, the demographic, the income levels, then you would create Tunbridge Wells. Tunbridge Wells had a John Lewis shop. We had a…
Stay in touch with our…
’52 Steps to the Perfect Shop!’
weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!