Category: retail brand heritage
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Discover…’The new landscape for retail business communities.’
Extracts from Tim Radley’s 5-star book… ‘Meaning in the Retail Madness’ How to become an Essential Retailer. If we were retail tourists, planning a ‘grand tour’ of a best practice retail organization, then the itinerary we would plan today would be very different from the schedule we would have travelled even ten years ago. In…
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Build a beautiful customer focused retail proposition.
Extracts from Tim Radley’s 5-star book… ‘Meaning in the Retail Madness’ How to become an Essential Retailer. The customer used to buy products. Then they bought brands. Today, it is the proposition that the customer buys, and it is what they buy into. The proposition is the ‘complete package’ that the customer experiences with a…
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Is it easier to sell as ‘a Wolf in Sheep’s Clothing’ than to build a new reputation?
The recent announcement that the Boohoo fashion group is being re-launched as the Debenhams Group is riddled with more irony than a Shakespearean play. But firstly, the purchasing of the key assets of one of the UK’s most loved department stores was undoubtedly a stroke of genius by Boohoo. Even at its demise it was…
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Vans West End: Owning & creating a customer destination
in branding & visual communication, customer experience, customer-engagement, disruptive retail, footwear, in-store services, internationalisation, leisure & sport, location strategy, new retail, product development, retail, retail brand heritage, retail businesses, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, visual merchandisingThe brave & extraordinary Vans West End is a shop, a skate-park, an exhibition and a concert venue. Within this complexity it has a simple message for retail brands. “Customer community & loyalty must come through more than just selling product. It must come through ‘owning’ something which is central and essential to your customer…
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Finisterre: Owning a responsibility to protect and share the ocean.
in branding & visual communication, customer service, customer-engagement, disruptive retail, ethical retailing, fabrics, in-store services, leisure & sport, meaning in the retail madness, pre-loved, product development, re-sell, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, secondhand, shop of the future, store experience, store theatre, supply-chains, sustainabilitySome brands sell products, whilst others sell passions. And in this consumer world of over-supply and product fatigue it finally seems that customers are being drawn to companies that were never really meant to be retailers at all. To call them ‘accidental retailers’ is really not fair, because in most cases they have developed assortments…
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