Category: retail brand heritage
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Søstrene Grene: Sisters delightfully doing it for themselves!
in accessories, assortment structure planning, branding & visual communication, customer experience, customer-engagement, fashion accessories, health & beauty, home, impulse retailing, internationalisation, jewellery, multi-category, new retail, packaging, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, sustainability, telling product stories, value retailing, visual merchandising, visual merchandising operationsSøstrene Grene simply means the Grene sisters, in Danish. However, when it comes to this wonderful retailer of everything from spices to pencils, candles to cardigans, that is the only thing which is simple or ordinary. As they say, this is a delightfully different store! The brand paints a picture of two sisters, Anna &…
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Never Knowingly Underestimate John Lewis!
in branding & visual communication, customer experience, customer service, customer-engagement, in-store services, multi-category, omni-channel retailing, pop-up stores, retail, retail brand heritage, retail management, retail organisations, retail strategy, sales promotions & events, store experience, store theatreI’m not the only one to be impressed by the new John Lewis Christmas adverts. They are certainly a ‘nod’ backwards to their Christmas campaign peak years, a decade or so ago, but they also signal an exciting shift in strategy, and a bright future for this most trusted of brands. Listen to what I…
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Body Shop: Seeking a change in fortune for this rough-cut diamond
in branding & visual communication, brave-words, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, health & beauty, impulse retailing, in-store services, packaging, product suppliers, recycling, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store theatre, sustainability, telling product storiesWhere do you begin with the story of Body Shop. So many twists and turns, and so many lessons. Anyone who remembers the 1980s and 1990s experienced a totally new retail concept. Body Shop was way ahead of its time in the world of conscientious cosmetics and toiletries. It was primarily a producer, ensuring that…
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Let’s not deny Gen Z’s the rite to discover and enjoy things for the first time!
Seeing the opening of the new Superdry Athletic Essentials shop in London Westfield reminds me of how cyclical the world of fashion, retailing and customer taste is. To many seasoned retailers and customers such as myself, it probably takes us back to the world where brands such as Hollister, American Eagle & Aeropostale ruled the…
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Is Responsibility more Natural to Customers than Sustainability?
Getting the message across to customers about sustainability is a challenge. Not only is it one of those words that can mean many things to many people, but it often involves technical data and scientific concepts, and is a nightmare to assess with its veils of spurious marketing claims and dubious transparency. So whilst many…
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Superdry Re-discovers its Private Passion
I was watching Julian Dunkerton unveil his new Superdry Athletic Essentials shop at London Westfield recently. This was a retail business leader who was upbeat and enthusiastic! For sure he was announcing Superdry’s latest figures from the British Retail Consortium (BRC) report of the year, showing that the fashion retailer is soaring above the 3%…
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Trust M&S to be ‘Positively Dissatisfied!’
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, fashion accessories, food & drink, home, ladies fashion, multi-category, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store experience, store operationsI remember this story from the halcyon days of M&S. That when customers bought food from M&S and it didn’t taste amazing, they immediately thought their cooker was not working properly and called an engineer. Of course this may well be folklore. However it does illustrate the level of trust that M&S commanded, and it…
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What customer perceptions do you want to change? – ’52 Steps to the Perfect Shop!’
in analytics, branding & visual communication, customer experience, customer-engagement, location strategy, meaning in the retail madness, pop-up stores, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, shop of the future, store experience, store theatrePost No.02 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! The second stage of preparing our vision for our new shop is to consider the customer, both existing and potential new ones. Certainly if you are a pureplay entering the…
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Who do you think you are? – ’52 Steps to the Perfect Shop!’
Post No.01 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! When you create and deliver a new shop concept, your ‘Shop of the Future’ if you like, it is an incredibly complex process. It involves…it should involve many different stakeholders.…
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Søstrene Grene: Delightful Pinterest board
in accessories, assortment structure planning, branding & visual communication, customer experience, fashion accessories, health & beauty, home, impulse retailing, internationalisation, jewellery, multi-category, new retail, omni-channel retailing, packaging, Pinterest Gallery, retail, retail brand heritage, retail organisations, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandisingAs they say, this is a delightfully different store! The brand paints a picture of two sisters, Anna & Clara, who wanted to bring creativity, aesthetics and joy to everyone through their products, opening their first store in the Danish city of Aarhus in 1973. They are now present in 16 countries with over 300…
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or even thinking of opening their first pop-up or permanent shop,
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You too can have ‘The Perfect Shop’ by this time next year!