Category: pop-up stores
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Retail Planning Workshops: Where to begin with your location retail planning?
Managing a single retail chain is complicated enough involving as it does a cross-functional team in both the planning and delivery processes. However when it comes to retail locations, town centres, shopping centres, retail and leisure destinations then the simple number of stakeholders and agendas involved can create an insurmountable complexity making the whole decision…
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Fnatic Bunkr: The Physical Experience of eSports
If you read my post regarding Sports Direct and Game proposing to share store space to introduce eSports arenas and you’re not familiar with Bunkr then read on. Bunkr was a pop-up eSports store and social space set up by Fnatic, one of the worlds biggest and most popular eSports teams. The concept appeared in…
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Selfridges: “Popping-up” Down the Corner Shop
On any visit into London its always worth a visit to Selfridges. It really has to be the most dynamic and imaginative retailer out-there always inventing, changing and challenging as it seeks to drive ever more customer through its shiny doors. It would be easy to be complacent, already having the most amazing assortment of…
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Soho Alive & Kicking: The Jimi Hendrix Pop-up Experience
Two big themes of the decade were epitomised by the second coming of Jim Hendrix to Carnaby Street. Firstly the advent of the “Pop-up” shop. Now everyone’s favourite vehicle for testing out new product launches and brand marketing initiatives, made official and commercial by a growing number of temporary store property agents, it’s not so long…
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Pop-Up for Tea: Tasteful Treats from a world of Wedgwood
A mere meander from the horticultural highlights of the Chelsea flower show is a marriage made in heritage heaven between Wedgwood and John Lewis. Just a few steps into the foyer of Peter Jones in Sloane Square is a land of serene ceramics and tasteful elegance, a month-long pop-up experience that turns tasteful into…
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John Lewis “over the moon” about Christmas!
Well, you’re going to see this a million times before the man in the red robes makes his way down your chimney this year. Like it or not its up to you, and as with all good things that make friends and build loyalty it will equally develop enemies on the less sentimental side of…
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Watch & Wonder: Selfridges Serves up an Apple Experience
Time is money and when it comes to Apple that money and revenue can be sizable, so speed to market and proximity to the pockets of its patrons is an essential element to retrieving its return on investment. In a collaboration of near colossal proportions Apple has taken chronological control of all of Selfridges’…
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Paddington’s Curiosity Shop at Selfridges: Pinterest board
Best sellers come in all shapes and sizes from Cuban boots to Peruvian bears. Selfridges always captures the popular crowd-pleases, presenting them with aplomb, enjoyment and emotional experience. A retailer always with a large slice of sticky trickery tucked under its considerable commercial hat. See the image board: Click below: RetailMeaning Pinterest: An inspirational…
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A Christmas Curiosity: Paddington & The Great Selfridges Shop
Capturing the moment as always Selfridges securely jumps on the Paddington band wagon, with a dedicated “Curiosity Shop” featuring all things duffly, marmaladey and beary as it creates a compelling proposition for London tourists from as far as deepest Peru. Paddington is the winter blockbuster film, based on the children’s books of a bear…
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Backing Black: GAP and Boxpark Pinterest Board
The trendy transient shopping centre of Shoreditch is many things to many retailers. Boxpark has been home to new brand launches, curious collaborations, assortment edits, entries into the UK market and a physical presence for marketing campaigns and promotional activities. What can’t be denied is the sizeable amount of serious cool kudos that a…
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