Category: personalisation
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Where is your sales growth going to come from this year?
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, ethical retailing, food & drink, health & beauty, in-store services, meaning in the retail madness, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, store theatre, sustainability, telling product storiesWe are already in autumn, an important time of year for planning the commercial growth of our retail businesses. We may be considering extending our assortments, planning new product ranges, growing our human resources, even contemplating opening new physical shops and online sales channels. Growth can come in many ways to achieve these crucial additional…
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Petit Pli: One giant leap in space-age fashion
in assortment structure planning, customer service, disruptive retail, ethical retailing, fashion accessories, footwear, in-store services, internationalisation, kids fashion, ladies fashion, leisure & sport, meaning in the retail madness, new retail, omni-channel retailing, packaging, personalisation, Pinterest Gallery, retail, retail businesses, retail strategy, shop of the future, store experience, supply-chains, sustainability, telling product storiesThe lessons for us all: “Petit Pli is born from innovation and invention and has created unique materials & products that make it unique. But it is essential that every retailer also lives continuously with innovation and invention. In the best and worst of times continually look forwards to be new, newsworthy and interesting for…
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Strategise your Springtime to grow perennial brand loyalty and commercial success.
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, impulse retailing, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store experience, store theatre, visual merchandisingSpring is such a fantastic time with its warmer weather and lighter evenings. It is also a great opportunity for retail businesses, full of seasonal events and celebrations. We have Valentine’s Day as the early flyer, followed by Easter, May Day, and the wider heralding in of Spring itself. And you don’t have to look…
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Has e-commerce become obsessed with ‘the art of selling’ whilst forgetting ‘the joy of giving’
in branding & visual communication, customer experience, customer service, customer-engagement, meaning in the retail madness, omni-channel retailing, packaging, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, supply-chains, telling product storiesI am not the only customer to be continually disappointed and disgusted at the condition of some of the products that arrive on my doorstep. My latest experience involved the delivery of some not-inexpensive ladies coats, bought as a gift, from one of the largest online fashion specialists. A business whose strategy, up until now,…
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In a cynical 2024, follow your own advice and be your own best influencer!
The world of influencers and brand advocates is often viewed just as something born out of the mysterious new world of social media and pureplay retailing. And in the relatively short history of digital marketing, influencers have been shown to work dramatically well to increase customer visibility and commercial performance. Take the mercurial rise of…
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The ‘Phantom Thread.’ The most valuable technology of our modern lives?
in analytics, assortment structure planning, disruptive retail, ethical retailing, internationalisation, ladies fashion, luxury, menswear, new retail, personalisation, pre-loved, product suppliers, re-sell, recycling, renting, retail, retail businesses, retail strategy, secondhand, supply-chains, sustainability, technology & electricalLet’s be clear. Sooner or later, either through choice, customer sentiment, or legislation, we will all be selling less things. Certainly as ‘retailers as a whole’ and, as individual businesses. This will be the ‘Journey of a lifetime’ for a retail industry built on volume growth, and a distinct change of direction for the journeys…
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Harri: With creativity comes responsibility.
Harri is already a household name to many, yet he is only 3 years out from graduating from the London College of Fashion, and 2 years on from founding his fashion brand. Clearly Harri was always a mavaric, seeing the world and his work through a particularly individual lens. His graduate collection, ‘Let’s put him…
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ADIAMELIAS: Allowing the supply chain to make, not break, your brand proposition
in accessories, assortment structure planning, disruptive retail, ethical retailing, fashion accessories, ladies fashion, luxury, meaning in the retail madness, new retail, personalisation, preorder, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, supply-chains, sustainability, telling product storiesI’ve been talking to a lot of people recently about the supply chain, how to reshape it, and how to make it an intrinsic part of your brand, if not actually the USP of the proposition. For too many years the general mind-set has been to simply source and ship from wherever we can get…
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Omniss: Putting creative dressmaking skills at the heart of the fashion business
I have recently met Asya Ter-Hovakimyan. She is a former student at the London College of Fashion, co-founder of fashion brand Omniss, and a determined and inspirational lady. She is participating in this year’s LCF collaborative challenge, and we can all learn a thing or two from her when it comes to understanding and re-appraising…
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Time to ‘realise’ your most valuable assets. Invest in people as the heart of your brand.
The sad demise of famous retail brands over recent years has shone a light on the relative value of the assets of a business. With the likes of Paperchase, Made.com, Top Shop & Debenhams amongst those looking for buyers the split between those investors interested in brand assets and those interested in physical assets such…
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