Category: omni-channel retailing
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Beware…’Traditional retailers are ‘losing face’ with the customer.’
Extracts from Tim Radley’s 5-star book… ‘Meaning in the Retail Madness’ How to become an Essential Retailer. The single physical channel was relatively easy for retailers to control. At the very least they knew where, and roughly when, they were going to ‘come into contact’ with the customer. And they knew it was on their patch.…
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Discover…’The new landscape for retail business communities.’
Extracts from Tim Radley’s 5-star book… ‘Meaning in the Retail Madness’ How to become an Essential Retailer. If we were retail tourists, planning a ‘grand tour’ of a best practice retail organization, then the itinerary we would plan today would be very different from the schedule we would have travelled even ten years ago. In…
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Ensure…’Retail relationships are not just technology.’
in AI, customer experience, customer service, customer-engagement, disruptive retail, in-store services, meaning in the retail madness, omni-channel retailing, personalisation, retail management, retail organisations, Retail technology, sales promotions & events, shop of the future, store experienceExtracts from Tim Radley’s 5-star book… ‘Meaning in the Retail Madness’ How to become an Essential Retailer. In the digital-first world, it is easy to get lost in the truly incredible capabilities and applications of technology. It is easy to think that technology holds the answers to everything. It certainly holds the answer to the…
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The Virtuous Cycle of Customer Personalisation.
Extracts from Tim Radley’s 5-star book… ‘Meaning in the Retail Madness’ How to become an Essential Retailer. ‘Deeper relationships are essential for retailers to be able to develop and diversify their assortments and services. New and attractive propositions are essential for a deeper relationship.’ The virtuous cycle between retail proposition evolution and relationship building is…
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Is it easier to sell as ‘a Wolf in Sheep’s Clothing’ than to build a new reputation?
The recent announcement that the Boohoo fashion group is being re-launched as the Debenhams Group is riddled with more irony than a Shakespearean play. But firstly, the purchasing of the key assets of one of the UK’s most loved department stores was undoubtedly a stroke of genius by Boohoo. Even at its demise it was…
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No.05: Introducing the beauty of linear metres into your space planning – 52 Steps to the Perfect Shop
in analytics, assortment structure planning, customer experience, high street planning, multi-category, omni-channel retailing, retail, retail businesses, retail management, retail strategy, shop of the future, space management, space planning, store layout, store operations, store operations compliance, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.05 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! When planning shops, and when planning the product to go in them, we need to be analytical. We need to study the data to ensure that our options per sqm…
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Brompton bikes back-peddling through the turmoil of Supply & Demand!
Brompton bikes were first invented in 1975. Their story is one of supply & demand. From high demand and little competition to market saturation. It is a lesson in retail economics for all of us. Brompton is known as an innovator in the world of cycling. The brand that developed an urban bike that commuters…
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No.04: Set your key shop parameters, to cover your costs, and drive your shop profitability – 52 Steps to the Perfect Shop
in analytics, assortment structure planning, high street planning, location strategy, multi-category, omni-channel retailing, retail management, retail strategy, space management, space planning, store experience, store layout, store operations, store operations compliance, value retailing, visual merchandising operations, vm compliance, vm operationsPost No.04 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! We’ve talked about options/sqm as being the most important quantitative parameter when we consider the task of creating a commercially successful shop. Will you have enough density of options to…
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Rituals: Lighting an intimate landscape of shape & colour
in branding & visual communication, customer experience, customer-engagement, disruptive retail, health & beauty, omni-channel retailing, packaging, personalisation, Pinterest Gallery, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, windowsI may not fall within the usual customer profile demographic of Rituals, but i find myself mesmorised by the beauty of their shops. I always find myself pulled inside. It would seem that in a world where many commercial retailers have either forgotten, or are simple unaware, of the emotional power on customers, of outstanding…
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Never Knowingly Underestimate John Lewis!
in branding & visual communication, customer experience, customer service, customer-engagement, in-store services, multi-category, omni-channel retailing, pop-up stores, retail, retail brand heritage, retail management, retail organisations, retail strategy, sales promotions & events, store experience, store theatreI’m not the only one to be impressed by the new John Lewis Christmas adverts. They are certainly a ‘nod’ backwards to their Christmas campaign peak years, a decade or so ago, but they also signal an exciting shift in strategy, and a bright future for this most trusted of brands. Listen to what I…
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