Category: meaning in the retail madness
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Fast-fashion: Selling its soul for a slice of the second-hand market?
Fast-fashion: Selling its soul for a slice of the second-hand market? As the resale market grows and evolves at a pace, it is more important than ever to dig deeper behind the businesses involved, particularly if your motives for buying second-hand are to reduce the volume of new product sales, and to divert used products…
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A rejuvenated Marks & Spencer proving that ‘Less is commercially More!’
It has always been one of the most difficult messages to get across to buyers & merchandisers. That by reducing your number of options, you can drive more sales & profit. M&S has kindly released figures that prove exactly this. A recent reduction in womenswear options has certainly not held back sales growth. Although its…
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Gymshark: Coming down to physical earth with a bump
in branding & visual communication, brave-words, customer experience, customer-engagement, disruptive retail, leisure & sport, location strategy, meaning in the retail madness, new retail, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, social savvy, store experience, store theatre, telling product stories, visual merchandisingI am a huge fan and advocate of Gymshark. The story behind the sportswear brand’s origins and its founder, Ben Francis, is inspiring. Everything I have ever read about his values and philosophy on leadership makes me believe that he is a compassionate, and motivational boss to work for. Above all Gymshark make excellent gym…
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“Circular Storytelling & the Narrative Supply Chain”
in branding & visual communication, brave-words, customer experience, customer-engagement, disruptive retail, meaning in the retail madness, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store theatre, telling product stories, visual merchandising“Circular Storytelling & the Narrative Supply Chain”Compelling reading away from the monologues of manufacturers The most cost-effective way to add genuine value to any product is through delivering an original product personality and compelling storyline! The product supply chain offers the most incredible opportunities to create rich, unique, and attractive stories around products. Yet in…
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Were the seeds of second-hand, vintage, and fashion rental sewn in ’70s football sub-culture?
in brave-words, customer-engagement, fashion accessories, internationalisation, leisure & sport, meaning in the retail madness, menswear, personalisation, product suppliers, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sustainabilityWere the seeds of second-hand, vintage, and fashion rental sewn in ’70s football sub-culture?Check out a fascinating BBC article and exhibition in Liverpool The popularity of fashion rental and vintage re-sale is gathering pace, driven by both aesthetic and sustainable motives. A key attraction is to break away from the mainstream commercial, both in terms…
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Exclusive Interview with Tim Radley: Retail People & today’s shopkeeper!
Join Tim Radley, international retail specialist, and founder of VM-Unleashed, as he chats with Louise Lally about the dynamic and evolving world of retail people, from boardrooms to stockrooms. Please click on the image link below… In this interview Tim explains important areas that all retailers should consider today as they re-organise their businesses, define…
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Exclusive Interview with Tim Radley: Visual merchandising & shop design
in assortment structure planning, customer experience, customer-engagement, disruptive retail, meaning in the retail madness, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalytics, windowsJoin Tim Radley, international retail specialist, and founder of VM-Unleashed, as he chats with Louise Lally about the future of visual merchandising, and the changing world of physical shop spaces for both large brands and small independent retailing. Please click on the image link below… In this interview Tim explains important areas that all retailers…
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The importance of teaching my LCF students about ‘Looking-In & Looking-Out’ when researching and defining brand propositions.
My exciting project with the London College of Fashion (LCF) this Autumn is progressing well. The student groups have been matched with young designers, part of the alumni at LCF. The Collaborative Challenge for the students is to work with their designers and evolve these fledgling businesses into complete market propositions with commercial channel strategies,…
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Supply & Demand: Always driving the fortunes and misfortunes of retailers
Supply & Demand: Always driving the fortunes and misfortunes of retailers The latest retail sales figures do not make good reading. Everything from footfall to sales volumes, margins and profits are down. Behind the data the customer is quaking under the pressure of rising costs and inflation. This is the news. The reality of the…
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Introducing the London College of Fashion ‘Stars of the Future’ – Bad N Bare
My current collaboration with the London College of Fashion (LCF) has introduced me to the alumni of recently graduated students, now embarking on their own creative business journeys. The product of a variety of courses at LCF, their vision, knowledge and enthusiasm has been a true discovery for me. They are also an inspiration to…
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