Category: location strategy
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Zara on the March: A Relentless Refreshment
I thought I’d share these Zara facts with everyone, not that its a retailer that particularly needs the publicity. The fact is that in the past it would have been fair comment to say that Zara had not readily focused its attention on store design or experience but simply let its amazing assortment steal…
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Westfield London: New footprints in Experiential Retailing
Fresh back from viewing the advance guard at the extension to the Westfield London centre in White City. It is already impressive and will be spectacular, I have no doubt, when all the stores are open in a month or two. What you see in the first openings from retailers such as Lush, White Company, West…
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Fnatic Bunkr: The Physical Experience of eSports
If you read my post regarding Sports Direct and Game proposing to share store space to introduce eSports arenas and you’re not familiar with Bunkr then read on. Bunkr was a pop-up eSports store and social space set up by Fnatic, one of the worlds biggest and most popular eSports teams. The concept appeared in…
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Retail Beginning or Retail End? 7 essentials for survival!
Sometimes it makes sense to draw a line in the sand, even when the sands are changing at an unprecedented rate. This is certainly the case in retail. We are not surrounded completely by doom-and-gloom retail news, however there is undoubtedly a lot of it. This reached a focus this morning with the announcement from Next…
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“The Fight for Retail Independence or Multiple Monotony!”
An interesting article caught my eye today from online research company Onbuy.com. Their survey was comparing the opening and closing of retail outlets by region of the UK, for multiples & independents. It goes to show how things quickly change in life, and in retail in particularly, the most dynamic of industries. Because what…
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Maxximising Potential: TK Putting on the Style
TK Maxx is now so central to so many customers’ buying plans that it’s difficult to remember the huge strides it has taken over the recent decade to propel its proposition into the mainstream and its results into the realms of high street fashion fantasy land. It’s original UK arrival was so American and…
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Spanish Statement: The Primark Pinnacle of Pre-eminence
The last decade has seen the rise of Primark as a tour de force in the world of value fashion as it strides from the UK and Ireland across Spain, Germany, Italy and now to the United States. It is easy but incorrect to brand Primark as simply low prices. These it certainly has through…
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Omnichannel Overload: Finding focus in a confusion of retail possibilities
Why is omnichannel the focus of retail? The short answer to this is because it’s what the customer wants, and never has the old adage “the customer is always right” been so apt or so accurate as in the consumer-centric world in which we now live. Customers want the convenience of the online world with…
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Celebrating Omnichannel: Exorcising the ghosts of Christmas past, present & future…
So the winner yet again this Christmas was online retail. Also, apparently and a little contradictory, Amazon was at the same time killing off retail itself, which is a little strange considering that the last time I logged on to Amazon, it was indeed a retailer. It all makes for good headlines, even if…
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“Where there are People there is Retail”
“Where there are people there is retail” however every retail location needs a commercial strategy and an inspirational delivery. Customer traffic is now dictating the location of retail. Freedom to travel and freedom to choose between online and physical shopping, between town and out-of-town, between the familiar and the unusual is changing the landscape of…
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