Category: location strategy
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Hunter Gatherer: More than Just a Rainy Day
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, fashion accessories, footwear, location strategy, Pinterest Gallery, retail, retail brand heritage, retail strategy, store theatre, telling product stories, visual merchandisingA perennial problem for any noteworthy brand with a reputation built on an icon is the development of a wider commercial proposition away from the sanctuary of its established safe-haven. Hunter rules the rainy roost for premium Wellington boot buyers and is currently circumnavigating the choppy waters of expansion developing an assortment for the wider…
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Hema Global: New Blood in New Street
in accessories, assortment structure planning, customer experience, disruptive retail, fashion accessories, health & beauty, impulse retailing, internationalisation, jewellery, leisure & sport, location strategy, multi-category, packaging, retail, retail strategy, space management, space planning, store experience, store layout, value retailing, visual merchandisingFor a retailer with a long heritage Hema packs a powerful contemporary punch as it speeds into the newly refurbished New Street Station in Birmingham. On the fast track to becoming a global brand Hema now has 5 UK stores, with 3 of these in high traffic transport hubs including Stansted airport. In the same…
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Primark Weighs in State Side: Entry of a Fashion Heavyweight
In a statement of international intent Primark fired its first style salvo into the soft belly of the US value fashion market with the opening of its 8,000 sqm Boston flagship. Truly a shopping space full of superlatives, the four floors are home to 530 mannequins, 84 fitting rooms, 73 cash registers and a myriad…
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Watch & Wonder: Selfridges Serves up an Apple Experience
in branding & visual communication, customer-engagement, disruptive retail, internationalisation, location strategy, luxury, new retail, omni-channel retailing, packaging, personalisation, Pinterest Gallery, pop-up stores, product suppliers, retail, retail brand heritage, retail businesses, retail organisations, retail strategy, sales promotions & events, store experience, store theatre, technology & electrical, telling product stories, visual merchandising, windowsTime is money and when it comes to Apple that money and revenue can be sizable, so speed to market and proximity to the pockets of its patrons is an essential element to retrieving its return on investment. In a collaboration of near colossal proportions Apple has taken chronological control of all of Selfridges’ windows…
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Connect & Collect: John Lewis Airport Ambassador
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, in-store services, jewellery, location strategy, multi-category, new retail, omni-channel retailing, Pinterest Gallery, retail, retail businesses, retail management, retail strategy, space planning, store experience, visual merchandisingJohn Lewis features heavily in the innovation accolades category, a pioneer in format development, developer of own brand and most noticeably in the omni-channel world at the vanguard of click and collect, next day delivery and a host of customer focused initiatives. It was then only a matter of travel time before the retailer brought…
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Happy Anniversary: John Lewis Never Knowingly Undertold.
in branding & visual communication, customer experience, customer service, customer-engagement, high street planning, home, in-store services, ladies fashion, location strategy, luxury, menswear, multi-category, omni-channel retailing, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store experience, store theatre, visual merchandising, windowsPerfect timing as a noteable anniversary coincides with the best ever period for the UKs favourite retailer. As at home in the omni-channel world as it once was in its humble drapers shop the retailer goes from strength to strength breaking commercial thresholds and competitors hearts. To celebrate with style the flagship London store is…
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Crew’s Control: Red Hot BluePrint for International Expansion
After the tantalising teaser of mens and womens only stores, the fully fledged J Crew opened with fun and fanfares, and stars & stripes, in London’s Regent Street. The template taken from major US cities sits comfortably amongst the mid-level and high level brands of one of the UKs most prestigious addresses. However, of more…
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Freestanding Fashion: Tesco oFF & Running
An established attraction within Tesco stores the familiar face of F+F now has a fascia, proud and prominent in the Earls Court flagship store. A mezzanine with meaning. Womenswear takes the stage with a friendly functional fit-out clearly segmented in formal casual and lingerie. The mezzanine situation provides a welcome firebreak from the frantic food…
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Puma21: Summer Season Comes of Age
in branding & visual communication, customer experience, customer-engagement, footwear, leisure & sport, location strategy, Pinterest Gallery, pop-up stores, retail, retail strategy, sales promotions & events, space management, store experience, store theatre, telling product stories, visual merchandisingFor 3 months Boxpark has been home to PUMA21 where the specialist sports brand has shared its space with an array of aspiring artists. Charlotte Stone, the design collective – Circle London and Amar Stewart have exhibited works alongside a limited edition of exclusive Puma products. From the Oslo Crew Sweat to the Traction Backpack…
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Retail Planning Workshops: Where to begin with your location retail planning?
Managing a single retail chain is complicated enough involving as it does a cross-functional team in both the planning and delivery processes. However when it comes to retail locations, town centres, shopping centres, retail and leisure destinations then the simple number of stakeholders and agendas involved can create an insurmountable complexity making the whole decision…
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