Category: location strategy
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Crew’s Control: Red Hot BluePrint for International Expansion
After the tantalising teaser of mens and womens only stores, the fully fledged J Crew opened with fun and fanfares, and stars & stripes, in London’s Regent Street. The template taken from major US cities sits comfortably amongst the mid-level and high level brands of one of the UKs most prestigious addresses. However, of more…
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Freestanding Fashion: Tesco oFF & Running
An established attraction within Tesco stores the familiar face of F+F now has a fascia, proud and prominent in the Earls Court flagship store. A mezzanine with meaning. Womenswear takes the stage with a friendly functional fit-out clearly segmented in formal casual and lingerie. The mezzanine situation provides a welcome firebreak from the frantic food…
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Puma21: Summer Season Comes of Age
in branding & visual communication, customer experience, customer-engagement, footwear, leisure & sport, location strategy, Pinterest Gallery, pop-up stores, retail, retail strategy, sales promotions & events, space management, store experience, store theatre, telling product stories, visual merchandisingFor 3 months Boxpark has been home to PUMA21 where the specialist sports brand has shared its space with an array of aspiring artists. Charlotte Stone, the design collective – Circle London and Amar Stewart have exhibited works alongside a limited edition of exclusive Puma products. From the Oslo Crew Sweat to the Traction Backpack…
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Retail Planning Workshops: Where to begin with your location retail planning?
Managing a single retail chain is complicated enough involving as it does a cross-functional team in both the planning and delivery processes. However when it comes to retail locations, town centres, shopping centres, retail and leisure destinations then the simple number of stakeholders and agendas involved can create an insurmountable complexity making the whole decision…
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Hackett’s Special Place: Popular Pinterest Gallery by Demand
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, fashion accessories, food & drink, footwear, in-store services, internationalisation, kids fashion, leisure & sport, location strategy, luxury, menswear, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail management, retail strategy, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandisingHackett’s new home is where the heart is. Moving 200 yards along Regent Street has taken the lifestyle retailer a million miles to a three level elegant emporium combining space to breathe with intimate corners and surprises around every eloquent elevation. Flagship brand distinction, engagement on an emotional level is the name of the Hackett…
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Incredible Universe: “Welcome to the Global Shopping Mall”
Tim Radley speaking at the PLUGin event – “Welcome to the Global Shopping Mall – future of E-commerce and Retail” Those, with a longer retail tooth, will remember an extreme retail concept from the 1990s called Incredible Universe. At 17,000 sqm it was a retail heavyweight, selling everything electrical and technological, such as it…
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Retailers & Consumers: A Conflict of Space & Interests
Many traditional retailers and their customers just don’t “get each other” anymore! A gap has appeared between the priorities of each, the desires, the realistic possibilities of buying & selling – a conflict of interest. The distance that divides the two camps is best seen when we look at the issue of space and…
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A Funny Thing Happened on the Way to Iceland: No joke for Department Stores
So, a funny thing happened on the way to the shops. To be precise a couple of funny things with more to follow without doubt. Let’s move forward a few months and I’m making my way into The Range, my local store for value home furnishings and décor. Inside I also find my new…
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Knowing the qualitative retail reality of your town centres
I’ve walked on both sides of the retail High Street this week. On the one side I’ve been listening once again, as I’m sure you have, to more news of widespread store closures. This time it was House of Fraser. However what seemed so chilling on this occasion was the list of towns soon…
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Is your online sales & physical store numbers strategy in place?
Online & offline, the biggest challenge for historic retailers is to remain relevant and attractive to their customers. That will ultimately dictate the online sales potential and physical store numbers that will be viable for a business. Do you remember the days when the e-commerce part of a bricks ‘n’ mortar business was compared to…
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