Category: internationalisation
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Moving from ‘Retail location planning’ to ‘Customer location planning’
in analytics, assortment structure planning, disruptive retail, ethical retailing, high street planning, internationalisation, location strategy, meaning in the retail madness, multi-category, new retail, omni-channel retailing, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, store operations, sustainability, town centre planning‘Channel’ is already becoming an obsolete word. Customers and retailers are connecting via an array of ‘Shopping touchpoints.’ These ‘shopping touchpoints’ will continue to be a fusion of traditional and new shop formats and customer ‘lifestyle locations,’ across digital and physical worlds. Retailers themselves will not be the ones to decide which channels to offer…
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Zara Battersea: High visibility through hidden technologies
in assortment structure planning, customer experience, customer service, fashion accessories, fast fashion, footwear, home, internationalisation, kids fashion, ladies fashion, leisure & sport, menswear, omni-channel retailing, Pinterest Gallery, retail, retail businesses, retail management, retail organisations, shop of the future, space management, space planning, store experience, store layout, store operations, visual merchandisingThe lessons for us all: “It is one thing designing & buying the best product in the world, but another level when you can say with confidence where every piece of it is! We should all learn from Zara’s product passport investment, so we can ensure we sell all of what we produce. We make…
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Zara Battersea: High visibility Pinterest gallery
in assortment structure planning, branding & visual communication, customer experience, customer service, fashion accessories, fast fashion, home, internationalisation, kids fashion, ladies fashion, leisure & sport, menswear, omni-channel retailing, Pinterest Gallery, retail, retail businesses, retail strategy, shop of the future, space management, space planning, store experience, store layout, store operations, visual merchandising, windowsZara has taken the wraps off its latest flagship – a two-story, online-integrated space – housed in an arresting new building, which forms part of the ambitious regeneration of the Battersea Power Station complex, created by the celebrated architect Frank Gehry. The tech-driven store, which at 4,500sqm is Zara’s largest commercial space in the UK,…
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