Category: impulse retailing
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Anyone can sell more by reducing the price, but only the wise make money from it!
There’s a lot more to price than reducing it, even when we are living in a ‘Cost of Living Crisis!’ And in fact the clever thing is not to reduce prices, but to avoid reducing them. It is a route that is more difficult and more longer-team to achieve but it offers a sustainable strategy…
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Good customer experiences come in all shapes and sizes: Make sure they’re always in-stock!
in customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, meaning in the retail madness, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, store experience, store operations, store theatre, visual merchandisingGood customer experiences come in all shapes and sizes: Make sure they’re always in-stock! Ask the customer, ask your colleagues, and ask yourself what is a ‘good customer experience?’ and you will automatically receive a myriad of answers…even from yourself. One of the popular answers will be a physical shop which has atmosphere, beautiful displays,…
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Discussing ‘Experiential Retailing’: Dark Sugars – ‘Drama & theatre in Chocolate’
in branding & visual communication, brave-words, customer experience, customer service, customer-engagement, disruptive retail, food & drink, impulse retailing, in-store services, meaning in the retail madness, new retail, packaging, personalisation, retail, retail brand heritage, retail businesses, retail strategy, store experience, store theatre, visual merchandisingListen to myself, Tim Radley, on the Louise Lally podcast, discussing the much vaunted but little understood concept of ‘Experiential Retailing!’ Join the free podcast now through this link…Retailing with Meaning Ep1 Store Concepts (podbean.com) The podcast features a discussion on Dark Sugars, and its chocolate destination shop on Brick Lane, with its wonderful and…
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