Category: impulse retailing
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No.11: Avoid Visual Chaos in your shop. Display only 3 types of product story! – ’52 Steps to the Perfect Shop!’
in assortment structure planning, customer experience, fabrics, fashion, impulse retailing, packaging, retail, sales promotions & events, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.11 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! What do we fill our stores with? The literal answer, of course, is products. However, if you want to be a successful retail business with profitable shops then it’s important…
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No.07: ‘Products are not born equal, so don’t buy & display them as though they are!’ – ’52 Steps to the Perfect Shop!’
in assortment structure planning, customer experience, fashion, impulse retailing, product development, retail, retail management, retail strategy, shop of the future, space management, space planning, store experience, store layout, store operations, store operations compliance, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.07 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! ‘Products are not born equal!’ They have different commercial and emotional roles to play in your assortment. And to be financially successful, you need to have the correct balance of…
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More Lush. More fun than ever!
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, health & beauty, impulse retailing, in-store services, packaging, Pinterest Gallery, retail, retail businesses, retail management, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandisingUntil last week my favourite and most fun shop experience would have been the Lush shop on Oxford Street. It isn’t anymore. It’s the new Lush shop on Longacre in Covent Garden! The new concept takes everything that has always been so special about the Oxford Street experience and has wrapped it up in a…
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Søstrene Grene: Sisters delightfully doing it for themselves!
in accessories, assortment structure planning, branding & visual communication, customer experience, customer-engagement, fashion accessories, health & beauty, home, impulse retailing, internationalisation, jewellery, multi-category, new retail, packaging, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, sustainability, telling product stories, value retailing, visual merchandising, visual merchandising operationsSøstrene Grene simply means the Grene sisters, in Danish. However, when it comes to this wonderful retailer of everything from spices to pencils, candles to cardigans, that is the only thing which is simple or ordinary. As they say, this is a delightfully different store! The brand paints a picture of two sisters, Anna &…
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Body Shop: Seeking a change in fortune for this rough-cut diamond
in branding & visual communication, brave-words, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, health & beauty, impulse retailing, in-store services, packaging, product suppliers, recycling, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store theatre, sustainability, telling product storiesWhere do you begin with the story of Body Shop. So many twists and turns, and so many lessons. Anyone who remembers the 1980s and 1990s experienced a totally new retail concept. Body Shop was way ahead of its time in the world of conscientious cosmetics and toiletries. It was primarily a producer, ensuring that…
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Søstrene Grene: Delightful Pinterest board
in accessories, assortment structure planning, branding & visual communication, customer experience, fashion accessories, health & beauty, home, impulse retailing, internationalisation, jewellery, multi-category, new retail, omni-channel retailing, packaging, Pinterest Gallery, retail, retail brand heritage, retail organisations, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandisingAs they say, this is a delightfully different store! The brand paints a picture of two sisters, Anna & Clara, who wanted to bring creativity, aesthetics and joy to everyone through their products, opening their first store in the Danish city of Aarhus in 1973. They are now present in 16 countries with over 300…
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Alessi: The secrets within your business
What we can all learn from my experience with the remarkable Alessi brand… “Identify the amazing secrets and stories within your business. Be proud and communicate your brand with clarity & simplicity.’”
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Strategise your Springtime to grow perennial brand loyalty and commercial success.
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, impulse retailing, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store experience, store theatre, visual merchandisingSpring is such a fantastic time with its warmer weather and lighter evenings. It is also a great opportunity for retail businesses, full of seasonal events and celebrations. We have Valentine’s Day as the early flyer, followed by Easter, May Day, and the wider heralding in of Spring itself. And you don’t have to look…
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Anyone can sell more by reducing the price, but only the wise make money from it!
There’s a lot more to price than reducing it, even when we are living in a ‘Cost of Living Crisis!’ And in fact the clever thing is not to reduce prices, but to avoid reducing them. It is a route that is more difficult and more longer-team to achieve but it offers a sustainable strategy…
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Good customer experiences come in all shapes and sizes: Make sure they’re always in-stock!
in customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, meaning in the retail madness, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, store experience, store operations, store theatre, visual merchandisingGood customer experiences come in all shapes and sizes: Make sure they’re always in-stock! Ask the customer, ask your colleagues, and ask yourself what is a ‘good customer experience?’ and you will automatically receive a myriad of answers…even from yourself. One of the popular answers will be a physical shop which has atmosphere, beautiful displays,…
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You too can have ‘The Perfect Shop’ by this time next year!