Category: customer service
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Bike Shed Motorcycle Club: Revving up Community – Pinterest gallery
in accessories, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, fashion accessories, food & drink, in-store services, internationalisation, leisure & sport, multi-category, packaging, Pinterest Gallery, pop-up stores, retail, retail organisations, retail strategy, social savvy, store experience, store theatre, telling product storiesIn November 2015, the Bike Shed motorcycle Club tentatively opened it’s doors on a 12,000 square foot venue across four renovated railway arches in the heart of it’s original home, Shoreditch, in Central London. The BSMC at 384 Old Street now features a 100 seat cafe and restaurant, with bike parking on a private street…
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Petit Pli: One giant Pinterest gallery
in assortment structure planning, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, fashion accessories, footwear, in-store services, internationalisation, kids fashion, ladies fashion, leisure & sport, multi-category, new retail, omni-channel retailing, packaging, Pinterest Gallery, product suppliers, retail, retail businesses, retail organisations, retail strategy, shop of the future, store experience, store theatre, supply-chains, sustainability, telling product stories, visual merchandisingFounded in 2017 by aeronautical engineer, Ryan Mario Yasin, Petit Pli invents and applies groundbreaking material technologies that solve problems for individuals, businesses and the planet across the textiles value chain. The entrepreneurs have been inspired by space since the beginning, and everything they create has to pass the Mars Test. “If you’re planning on…
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Retail Strategies: Defining a ‘Customer Focused Retail Proposition’
What we can learn: “The beauty of a new business is that the vision is everything. The horror of old businesses is that everything is visible!”
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Gymshark: Stronger by the day
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, in-store services, leisure & sport, new retail, omni-channel retailing, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, store experience, store theatreThe lessons for us all: “Build your business from nothing by doing right things in the right order. Begin online, gain visibility via social media, get advocacy & exposure by going to where your customers go, begin physical with pop-up, and take it from there!” Gymshark was founded by school friends Ben Francis and Lewis…
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Delivering packaging solutions is about brain power and not brute force.
My recent post on digital retailers becoming obsessed with the ‘art of selling’ and losing sight of the ‘joy of giving’ certainly brought out some horror stories about the state of deliveries that land on people’s doorsteps. The initial reaction was a focus on the packaging and the inadequacies of everything from plastic bags offering…
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Has e-commerce become obsessed with ‘the art of selling’ whilst forgetting ‘the joy of giving’
in branding & visual communication, customer experience, customer service, customer-engagement, meaning in the retail madness, omni-channel retailing, packaging, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, supply-chains, telling product storiesI am not the only customer to be continually disappointed and disgusted at the condition of some of the products that arrive on my doorstep. My latest experience involved the delivery of some not-inexpensive ladies coats, bought as a gift, from one of the largest online fashion specialists. A business whose strategy, up until now,…
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In a cynical 2024, follow your own advice and be your own best influencer!
The world of influencers and brand advocates is often viewed just as something born out of the mysterious new world of social media and pureplay retailing. And in the relatively short history of digital marketing, influencers have been shown to work dramatically well to increase customer visibility and commercial performance. Take the mercurial rise of…
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Time to ‘realise’ your most valuable assets. Invest in people as the heart of your brand.
The sad demise of famous retail brands over recent years has shone a light on the relative value of the assets of a business. With the likes of Paperchase, Made.com, Top Shop & Debenhams amongst those looking for buyers the split between those investors interested in brand assets and those interested in physical assets such…
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Lush cleaning up with festival-goers as it evolves ‘Customer location planning’
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, health & beauty, high street planning, location strategy, meaning in the retail madness, new retail, omni-channel retailing, pop-up stores, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, shop of the future, store experience, store theatreBeauty brand Lush has recently been in the news with its pop-up shops & shampoo parlours at some of the UK’s largest music festivals, notably WOMAD & Bluedot. Never a brand to stand still, this is an innovative move that is based around some very sensible strategies, and a realisation that being a successful retailer…
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Arming yourself with ‘Added-value’ propositions in the war on low price
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, health & beauty, meaning in the retail madness, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, store experience, supply-chains, value retailingIn these ‘cost-of-living’ times I am reminded of one of my first lessons in retail. The difference between price & value. They sound similar and considering how often the word ‘value’ is misused, as in ‘value retailers’ who are in fact ‘low price retailers,’ anyone would be excused for thinking they are the same. I’ve…
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