Category: customer experience
-
Judging begins for the VMRD Retail Design Awards 2022
in branding & visual communication, customer experience, customer-engagement, disruptive retail, fashion accessories, food & drink, footwear, health & beauty, home, in-store services, internationalisation, jewellery, kids fashion, ladies fashion, leisure & sport, luxury, menswear, multi-category, new retail, omni-channel retailing, retail, retail businesses, retail management, retail organisations, retail strategy, store experience, store layout, store theatre, technology & electrical, visual merchandising, visual merchandising operations, windowsIt is that exciting time of year again, to begin judging the entrants for the 2022 VMRD Retail Design Awards. From experience as an awards presenter, I know that the ceremony itself is a great spectacle and a place of high excitement and emotion. These awards mean a lot in the retail industry in Asia…
-
What makes a successful physical retail shop? 75% Astute Strategies & 25% Creative Concepts
in assortment structure planning, customer experience, customer service, customer-engagement, disruptive retail, in-store services, location strategy, meaning in the retail madness, multi-category, new retail, omni-channel retailing, product suppliers, retail businesses, retail management, retail organisations, retail strategy, store experience, store theatre, supply-chains, visual merchandisingWithout doubt the first-hand customer experience is the essential interaction that makes a physical retail shop a commercial and brand success. But as with the proverbial iceberg, there are a multitude of strategies and operational activities that go towards delivering that first-hand experience, and into making any shop, a success. And now that physical shops…
-
The 6 Best Retail Strategies: No.6 Retail People Strategies
in customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, in-store services, luxury, meaning in the retail madness, new retail, personalisation, renting, retail, retail businesses, retail management, retail organisations, retail strategy, store experience, store operations, store operations audits, store operations compliance, store theatre, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling ToolkitPeople: The shopkeepers of today Select any retail business, and you are most likely to discover a culture of colleague collaboration, trust and respect. However, retail has a chequered history of human resource management and interpersonal approaches, to say the least. Even in the best run businesses today there is still plenty of scope for…
-
The 6 Best Retail Strategies: No.4 Physical Shop Strategies
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, in-store services, meaning in the retail madness, new retail, omni-channel retailing, pop-up stores, retail, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalytics, windowsPhysical shops: Places in our hearts & minds COVID was supposed to be the death knoll for physical shops. It was of course immensely damaging and resulted in many shops closing and businesses folding. Customers naturally migrated to digital channels, some permanently and others temporarily. Despite the whole channel being closed, the physical shop, in…
-
The 6 Best Retail Strategies: No.2 Product Assortment Strategies
The Product Assortment. ‘The Crowning of the King’ ‘The Product is King’ or so the old-adage goes. It seems strange to doubt this statement. After all, retail is the process of bringing the product and the customer together. Product is still at the heart of retail, of course, but its role as ‘absolute king’ is…
-
The 6 Best Retail Strategies: No.1 Touchpoint & Location Strategies
Touchpoints: ‘Taking it to the customer’ The relationship is shifting from distinctive channels to a continuously changing number of touchpoints. These touchpoints cut across digital and physical channels. They are used by the customer as they please, often with little predictability. Speaking of channels is irrelevant. It is one brand delivering retail services to a…
-
Made.com: fabricating a new approach to furniture
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, home, meaning in the retail madness, new retail, omni-channel retailing, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, supply-chains, telling product storiesMade.com was founded in 2010, as an online retail enterprise. As a product of recent times, it exhibits the same entrepreneurial culture, a desire to innovate, and an appetite to disrupt the traditional way of doing things in its own sector, as other digital-first businesses. Imagine a furniture concept that throws out the baggage of…
-
What are retail’s 6 ‘Astute Strategies‘
in accessories, analytics, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, fashion accessories, fast fashion, food & drink, footwear, health & beauty, high street planning, home, impulse retailing, in-store services, internationalisation, jewellery, kids fashion, ladies fashion, leisure & sport, location strategy, luxury, meaning in the retail madness, menswear, multi-category, new retail, omni-channel retailing, packaging, personalisation, pop-up stores, pre-loved, preorder, product suppliers, pureplay, re-sell, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, sales promotions & events, secondhand, shop of the future, social savvy, space management, space planning, store experience, store operations, store operations audits, store operations compliance, store theatre, supply-chains, sustainability, technology & electrical, town centre planning, value retailing, visual merchandising, visual merchandising operations, vm compliance, vm operationsCreating a balanced organisation, flexible process flows, and a culture for change will benefit you little, unless you channel these attributes correctly into the brightest opportunities. Every retailer will have different opportunities that will depend on the product and service sectors that they inhabit, the markets in which they operate, their level of ambition and…
-
Apple: a business designed on simplicity
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, internationalisation, location strategy, meaning in the retail madness, omni-channel retailing, social savvy, space management, space planning, store experience, store theatre, technology & electrical, telling product stories, windowsApple: a business designed on simplicity The best advice I ever received in Design College? Keep things as simple as possible. The temptation always when seeking beauty through design is to add more ‘beautiful’ elements to it. In fact, the way to design beauty is to be brave enough to remove as much as you…
-
Aaah Bicester! Tasty Temptations in “Tesco Town”
in assortment structure planning, branding & visual communication, customer experience, customer service, food & drink, impulse retailing, in-store services, multi-category, omni-channel retailing, Pinterest Gallery, retail, retail strategy, sales promotions & events, space management, space planning, store layout, store operations, value retailing, visual merchandisingIt’s fair to say that Tesco has always been at the vanguard of UK supermarket design from its famous 3D animated penguins and oversized banana signage to the opening of the UKs first true hypermarket concept, experimentation with category management with a focus on customer journey and missions to its collaboration on convenience and petrol…
Stay in touch with our…
’52 Steps to the Perfect Shop!’
weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!