Category: customer-engagement
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Good customer experiences come in all shapes and sizes: Make sure they’re always in-stock!
in customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, meaning in the retail madness, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, store experience, store operations, store theatre, visual merchandisingGood customer experiences come in all shapes and sizes: Make sure they’re always in-stock! Ask the customer, ask your colleagues, and ask yourself what is a ‘good customer experience?’ and you will automatically receive a myriad of answers…even from yourself. One of the popular answers will be a physical shop which has atmosphere, beautiful displays,…
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Swoperz: An idea born from community taking pre-loved children’s fashion to another world.
in customer-engagement, disruptive retail, ethical retailing, fashion accessories, fast fashion, kids fashion, meaning in the retail madness, new retail, pop-up stores, pureplay, renting, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, sustainabilityLet me introduce you to Swoperz, if you aren’t already familiar with this innovative app that allows children to swap their clothes. As with all the best brands it has a very simple proposition that is born from observing a need. But as with exceptional brands it also ticks many wider boxes, that make Swoperz…
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The Age of the Retail Creatives is upon us. “12 questions that will shape your visual merchandising career!”
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, fast fashion, ladies fashion, luxury, meaning in the retail madness, menswear, new retail, omni-channel retailing, personalisation, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, windowsIt will be my great pleasure to speak at the International Display Conference this week. The 2-day event in Dublin, promises to bring together some of the brightest lights in the visual merchandising industry from all corners of the world. My subject?“12 questions that will shape your visual merchandising career!” I have been presenting on…
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We can not rely on lower inflation to bring our customers back.
Let us hope that the predictions of lower inflation and reduced interest rates have become a reality by the time you read this post. The omens are good. In the traditional cycle of things our customers regularly go through times of financial hardship and relative freedom to spend. It is just a matter of managing…
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Retailers walking ‘the Tight rope of Trust’ in their quest for customer loyalty.
Retailers walking ‘the Tight rope of Trust’ in their quest for customer loyalty. Interesting to hear that Frasers, which has evolved out of the Sports Direct brand, is planning to launch a loyalty club and subscription. It hopes to emulate the likes of Amazon Prime. Amazon has an enviable stable of content and benefits that…
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The ‘Passion Supply Chain’ delivering customer engagement and commercial success.
in branding & visual communication, brave-words, customer experience, customer service, customer-engagement, meaning in the retail madness, personalisation, product suppliers, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store experience, store theatre, supply-chains, telling product storiesThe fundamental purpose of any retailer is to bring together a physical customer and a physical product, irrespective of whether the sale is made in a physical shop or online. A successful supply chain is therefore a pre-requisite for any retail business. However, managing the ‘beast’ of the supply chain to ensure customers and their…
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What makes a customer love a retailer? It is about keeping your promises!
Retail Week has published its annual list of the most-loved retailers in the UK. Interestingly if you are looking for big picture trends relating to product sectors, or types of retailers, you will struggle to discover any conclusive findings. Understandably retailers that deliver low prices are very well represented in the cost-of-living climate, but by…
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Why Independent Retailers need to be Less Independent!
in branding & visual communication, customer experience, customer service, customer-engagement, health & beauty, high street planning, location strategy, meaning in the retail madness, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, store experience, sustainabilityIt was my great pleasure to be the guest of Health Stores Ireland, at their “Putting Our Best Foot Forward” gathering, in Shannon last weekend. The health store sector is perfectly placed to grow and flourish in a world where consumers are increasingly looking to be more proactive in their health, wellbeing, fitness, and mindfulness.…
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Why Local Shopkeepers have more ‘Retail Intelligence’ than retail multiples!
Disruptive pureplay retailers have brought about an essential change to traditional business structures and processes. Well, ones that have watched and have quickly learned themselves. Best practice retail businesses now put the customer and customer data at the heart of the business. Customer centric & data centric. Everyday processes and new initiatives begin and end…
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Why Independent Retailers should naturally make the best social media influencers!
in branding & visual communication, brave-words, customer experience, customer service, customer-engagement, food & drink, high street planning, location strategy, meaning in the retail madness, personalisation, retail, retail brand heritage, retail businesses, retail management, retail strategy, retail-regeneration, store experience, store theatre, telling product stories, town centre planningHave you ever wondered why shopping on a good local high street takes so long? Well, there may be negatives such as finding somewhere to park, particularly if its popular, but once in situ it is largely down to becoming immersed in the whole shopping experience. You discover new and unusual products that require further…
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