Category: branding & visual communication
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Zara Battersea: High visibility Pinterest gallery
in assortment structure planning, branding & visual communication, customer experience, customer service, fashion accessories, fast fashion, home, internationalisation, kids fashion, ladies fashion, leisure & sport, menswear, omni-channel retailing, Pinterest Gallery, retail, retail businesses, retail strategy, shop of the future, space management, space planning, store experience, store layout, store operations, visual merchandising, windowsZara has taken the wraps off its latest flagship – a two-story, online-integrated space – housed in an arresting new building, which forms part of the ambitious regeneration of the Battersea Power Station complex, created by the celebrated architect Frank Gehry. The tech-driven store, which at 4,500sqm is Zara’s largest commercial space in the UK,…
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Gymshark: Stronger & fitter Pinterest gallery
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, food & drink, health & beauty, in-store services, leisure & sport, location strategy, new retail, omni-channel retailing, Pinterest Gallery, retail, retail businesses, retail management, retail strategy, sales promotions & events, shop of the future, social savvy, store experience, store layout, store theatre, visual merchandising, windowsThe lessons for us all: “Build your business from nothing by doing right things in the right order. Begin online, gain visibility via social media, get advocacy & exposure by going to where your customers go, begin physical with pop-up, and take it from there!” See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase…
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Bike Shed Motorcycle Club: Revving up Community – Pinterest gallery
in accessories, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, fashion accessories, food & drink, in-store services, internationalisation, leisure & sport, multi-category, packaging, Pinterest Gallery, pop-up stores, retail, retail organisations, retail strategy, social savvy, store experience, store theatre, telling product storiesIn November 2015, the Bike Shed motorcycle Club tentatively opened it’s doors on a 12,000 square foot venue across four renovated railway arches in the heart of it’s original home, Shoreditch, in Central London. The BSMC at 384 Old Street now features a 100 seat cafe and restaurant, with bike parking on a private street…
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Gymshark: Stronger by the day
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, in-store services, leisure & sport, new retail, omni-channel retailing, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, store experience, store theatreThe lessons for us all: “Build your business from nothing by doing right things in the right order. Begin online, gain visibility via social media, get advocacy & exposure by going to where your customers go, begin physical with pop-up, and take it from there!” Gymshark was founded by school friends Ben Francis and Lewis…
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Want to be sustainable, but also’ have your fashion cake and eat it? You need to get into the world of Loanhood.
in branding & visual communication, customer experience, disruptive retail, ethical retailing, fashion accessories, fast fashion, footwear, ladies fashion, meaning in the retail madness, new retail, omni-channel retailing, pre-loved, pureplay, re-sell, recycling, renting, retail, retail businesses, retail strategy, secondhand, social savvy, sustainabilityNot sure if you enjoy being sustainable? You need to get into the world of Loanhood. It’s a rental app with attitude, revelling unashamedly in the fun of fashion. Let’s face it, it can be difficult finding the right angle when talking to people about sustainability. Whilst no one doubts the desperate need for…
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Why Sook still inspires a new generation of omnichannel retailers?
in branding & visual communication, brave-words, customer experience, disruptive retail, high street planning, location strategy, meaning in the retail madness, new retail, omni-channel retailing, pop-up stores, pureplay, retail, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, shop of the future, store experience, town centre planningIt is now a month or so since the sad news that Sook, the one-stop pop-up shop provider, announced it was closing. And whilst there have been many new players and initiatives in the pop-up market over recent times, from traditional property agents looking at flexible and short-term leases through to markets and trader communities…
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How quickly is your business able to act and to change?
As we all know retailing is a very dynamic beast. And the rate of change just keeps accelerating with new operating models, technologies, assortment supply chains, and voracious customer appetites showing no sign of slowing down. Be honest. How well are you able to react and change to customer demands and the retail markets around…
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Delivering packaging solutions is about brain power and not brute force.
My recent post on digital retailers becoming obsessed with the ‘art of selling’ and losing sight of the ‘joy of giving’ certainly brought out some horror stories about the state of deliveries that land on people’s doorsteps. The initial reaction was a focus on the packaging and the inadequacies of everything from plastic bags offering…
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Strategise your Springtime to grow perennial brand loyalty and commercial success.
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, impulse retailing, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store experience, store theatre, visual merchandisingSpring is such a fantastic time with its warmer weather and lighter evenings. It is also a great opportunity for retail businesses, full of seasonal events and celebrations. We have Valentine’s Day as the early flyer, followed by Easter, May Day, and the wider heralding in of Spring itself. And you don’t have to look…
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Has e-commerce become obsessed with ‘the art of selling’ whilst forgetting ‘the joy of giving’
in branding & visual communication, customer experience, customer service, customer-engagement, meaning in the retail madness, omni-channel retailing, packaging, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, supply-chains, telling product storiesI am not the only customer to be continually disappointed and disgusted at the condition of some of the products that arrive on my doorstep. My latest experience involved the delivery of some not-inexpensive ladies coats, bought as a gift, from one of the largest online fashion specialists. A business whose strategy, up until now,…
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