Category: branding & visual communication
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Rapha: A renaissance in cycling
in accessories, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, food & drink, in-store services, internationalisation, leisure & sport, new retail, omni-channel retailing, product suppliers, retail, retail brand heritage, retail strategy, shop of the future, social savvy, store experience, store theatre, telling product stories, visual merchandisingThe lessons for us all: “Never treat your customers as a commodity but as a community. To have a community you must have common passions, missions and values. You must believe and mean something to your customers. And you must re-establish and re-enforce that meaning in everything that you do.” Rapha Performance Road wear is…
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House of Hackney: Home for inspiration.
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, ethical retailing, home, in-store services, internationalisation, location strategy, luxury, new retail, omni-channel retailing, Pinterest Gallery, product suppliers, retail, retail management, retail organisations, retail strategy, shop of the future, store experience, store layout, store theatre, sustainability, telling product stories, visual merchandisingThe lessons for us all: “To build a beautiful retail proposition that engages and attracts remarkable loyalty and trust, a business must move beyond product and price, no matter how attractive. Beauty and loyalty now come through the incarnation of a mission, of values and qualities that are expressed through product, people, environments and actions.”…
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Alessi: The secrets within your business
What we can all learn from my experience with the remarkable Alessi brand… “Identify the amazing secrets and stories within your business. Be proud and communicate your brand with clarity & simplicity.’”
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House of Hackney: Inspirational Pinterest gallery
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, home, in-store services, internationalisation, location strategy, luxury, Pinterest Gallery, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, shop of the future, store experience, store layout, store theatre, sustainability, telling product stories, visual merchandisingIn a Victorian townhouse in London Fields, Frieda Gormley and Javvy M Royle first dreamed up home furnishings & furniture brand House of Hackney. Today, the team has grown to a family of artists, designers, producers and collaborators. The brand now sells across the globe, with a showroom in New York and partner retailers worldwide.…
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Zara Battersea: High visibility Pinterest gallery
in assortment structure planning, branding & visual communication, customer experience, customer service, fashion accessories, fast fashion, home, internationalisation, kids fashion, ladies fashion, leisure & sport, menswear, omni-channel retailing, Pinterest Gallery, retail, retail businesses, retail strategy, shop of the future, space management, space planning, store experience, store layout, store operations, visual merchandising, windowsZara has taken the wraps off its latest flagship – a two-story, online-integrated space – housed in an arresting new building, which forms part of the ambitious regeneration of the Battersea Power Station complex, created by the celebrated architect Frank Gehry. The tech-driven store, which at 4,500sqm is Zara’s largest commercial space in the UK,…
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Gymshark: Stronger & fitter Pinterest gallery
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, food & drink, health & beauty, in-store services, leisure & sport, location strategy, new retail, omni-channel retailing, Pinterest Gallery, retail, retail businesses, retail management, retail strategy, sales promotions & events, shop of the future, social savvy, store experience, store layout, store theatre, visual merchandising, windowsThe lessons for us all: “Build your business from nothing by doing right things in the right order. Begin online, gain visibility via social media, get advocacy & exposure by going to where your customers go, begin physical with pop-up, and take it from there!” See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase…
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Bike Shed Motorcycle Club: Revving up Community – Pinterest gallery
in accessories, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, fashion accessories, food & drink, in-store services, internationalisation, leisure & sport, multi-category, packaging, Pinterest Gallery, pop-up stores, retail, retail organisations, retail strategy, social savvy, store experience, store theatre, telling product storiesIn November 2015, the Bike Shed motorcycle Club tentatively opened it’s doors on a 12,000 square foot venue across four renovated railway arches in the heart of it’s original home, Shoreditch, in Central London. The BSMC at 384 Old Street now features a 100 seat cafe and restaurant, with bike parking on a private street…
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Gymshark: Stronger by the day
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, in-store services, leisure & sport, new retail, omni-channel retailing, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, store experience, store theatreThe lessons for us all: “Build your business from nothing by doing right things in the right order. Begin online, gain visibility via social media, get advocacy & exposure by going to where your customers go, begin physical with pop-up, and take it from there!” Gymshark was founded by school friends Ben Francis and Lewis…
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Want to be sustainable, but also’ have your fashion cake and eat it? You need to get into the world of Loanhood.
in branding & visual communication, customer experience, disruptive retail, ethical retailing, fashion accessories, fast fashion, footwear, ladies fashion, meaning in the retail madness, new retail, omni-channel retailing, pre-loved, pureplay, re-sell, recycling, renting, retail, retail businesses, retail strategy, secondhand, social savvy, sustainabilityNot sure if you enjoy being sustainable? You need to get into the world of Loanhood. It’s a rental app with attitude, revelling unashamedly in the fun of fashion. Let’s face it, it can be difficult finding the right angle when talking to people about sustainability. Whilst no one doubts the desperate need for…
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Why Sook still inspires a new generation of omnichannel retailers?
in branding & visual communication, brave-words, customer experience, disruptive retail, high street planning, location strategy, meaning in the retail madness, new retail, omni-channel retailing, pop-up stores, pureplay, retail, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, shop of the future, store experience, town centre planningIt is now a month or so since the sad news that Sook, the one-stop pop-up shop provider, announced it was closing. And whilst there have been many new players and initiatives in the pop-up market over recent times, from traditional property agents looking at flexible and short-term leases through to markets and trader communities…
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