Category: branding & visual communication
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Pitch Perfect: Sports Direct Playing the Field
Pitch Perfect: Sports Direct Playing the Field If you want to see some clues as to what the new Mike Ashley House of Fraser might look like, then a good starting point are the new Sports Direct/USC/Flannels superstores. One of the latest is at Lakeside where a 10,000sqm sports and lifestyle experience has taken shape.…
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Digital Signage Summit: Disrupting the Store Design Model
Tim Radley, presenting at the Digital Signage & Interactive Solutions Summit 8-45 a.m. – 24th September Radisson Blu Hotel, London Stansted Looking forward to speaking at this very interesting summit on Digital Signage and the Store Experience. It’s a very relevant subject for retailers so hoping to set out the main issues, benefits and…
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The Benefits of Digital Signage
The Benefits of Digital Signage: No. 1 Creating Store Atmosphere I’ve always spoken about looking at the physical retail store as 2 parts. There is the “Brand Box” which is the hard, expensive and permanent shell which includes the materials, flooring, lighting and fixtures & fittings. Then there is the “Dynamic Content” which includes…
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Nudie Jeans: The Antidote to Mass Merchandising
If you want to experience something which is so far away from mass merchandising as it is possible to be then look at Nudie Jeans, and if possible, visit one of their stores. Nudie Jeans is a Swedish clothing brand originating in Gothenburg, founded in 2001 by Maria Erixon, a former employee and AD…
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John Lewis: What’s in a logo?
So, John Lewis has dramatically unveiled to the world the delivery of its new strategy. A variety of channels, most noticeably a glorious new TV advert, bring to life the retailer’s desire to create an unparalleled customer experience based on its services and the historical strength of its people – or partners. As part…
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Le Labo: Scenting an Opportunity
Le Labo is one cool, expensive perfumery retailer. Its origins are in France – hence “The Lab” – and it draws its inspiration from the halcyon days of perfumeries of the 19th & early 20th centuries. However Le Labo is not just about exquisite scents & smells but is very cleverly put together. As…
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Dyson: Designs on Disruption a Retail Lesson for Us All
For those people who have been in the retail business for more than a few years, or have been working in a traditional retail business for what might seem more than a few years, it must appear as though disruption in retail is only for others! However, many so-called disruptors are simply self-evangelists of…
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John Lewis: The Revolutionary “Loved & Found”
Still my retail highlight of the year for many reasons was to see the opening of the new John Lewis at the Westfield London extension. But whilst the popular headlines latched onto the innovative and original idea to train the store personnel with actors so as to be able to engage and sell more successfully,…
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Future of Visual Merchandising: Tim Radley- Retail Design Expo
Tim Radley, Speaking at The Retail Design Expo You don’t need me to alert you to the fact that retail is in very unchartered territory at the moment as a combination of e-commerce & social media, expensive store portfolios, business rate adjustments and the customer’s changing behaviour towards almost everything from loyalty, possessions, experiences…
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The Future of Visual Merchandising…Creative or Operational?
In the midst of answering client questions, and preparing for a couple of presentations in the near future, at the VM & Display Show and Retail Design Expo (well worth putting in your diaries) I am reminded yet again that “What is the future of VM?” is without doubt the most common question I…
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