Category: branding & visual communication
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A Sonic Site: Sore Eyes is Music to Your Ears
in accessories, branding & visual communication, fashion accessories, impulse retailing, new retail, packaging, personalisation, Pinterest Gallery, pop-up stores, pureplay, retail, retail businesses, retail strategy, sales promotions & events, technology & electrical, telling product stories, website excellenceThe UrbanEars concept takes a small perfectly formed product and projects it into the lives of consumers in a fun, fashionable and environmentally sustainable way. The myriad of messages are presented in a beautifully simple and stylish way allowing the customer to select by lilac, lemon or whatever hue is particularly you. Limited editions combine…
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Sweet Sounds for UrbanEars: Colour in a World of White Noise
in accessories, branding & visual communication, fashion accessories, impulse retailing, internationalisation, new retail, omni-channel retailing, packaging, Pinterest Gallery, pop-up stores, retail, retail businesses, shop of the future, social savvy, store experience, technology & electrical, visual merchandisingA simple store speaking louder than words makes the action of listening a pleasure and an experience. UrbanEars is a concept in listening from Scandinavia, an ergonomic and aesthetic sound sensation for all the world to enjoy. The concept is based around colour , sound quality and the pleasure of wearing headphone in the office,…
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Cosmetic Changes: Original Icon Just Too Good to Eat
in assortment structure planning, branding & visual communication, customer experience, customer service, ethical retailing, health & beauty, impulse retailing, in-store services, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail strategy, sales promotions & events, store experience, store theatre, visual merchandisingBeauty may be skin deep but originality knows no bounds. If you think you know Lush then take another look. Firstly take a novel idea, then create beautiful and sensual soaps, toiletries and cosmetic combinations, mould them into the most exquisite and unusual shapes and colours, and present them in the most scrumptious delicatessen imaginable…
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Smart Cookies: Every Angle Covered in Chocolat
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, food & drink, impulse retailing, in-store services, internationalisation, omni-channel retailing, packaging, personalisation, Pinterest Gallery, retail, retail businesses, retail management, retail strategy, sales promotions & events, social savvy, space planning, store experience, store layout, telling product stories, visual merchandising“Putting Chocolate on Everyone’s Lips” physically and metaphorically is the motivation behind the marvel that is Hotel Chocolat. No bean is left unturned in its quest to make it the substance of dreams, the choice of kings and the downfall of us all. Clever packaging and powerful propositions segment the assortment into manageable chunks of…
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Wicked Company: An Invitation to Indulge
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, home, luxury, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store experience, store theatre, telling product stories, visual merchandisingNo longer Whiter than White. Invitations abound and temptations await around every corner as The White Company urges its customers to wallow in the beauty of its assortment and experience first hand the softness, the quality, the fineness and the sheer irresistibility of its products. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase…
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iNTIMATE Relationships: a C-change for Apple
in branding & visual communication, customer experience, customer-engagement, disruptive retail, in-store services, internationalisation, new retail, omni-channel retailing, packaging, personalisation, Pinterest Gallery, pop-up stores, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, shop of the future, social savvy, space management, space planning, store layout, store theatre, technology & electrical, telling product stories, visual merchandising, windowsA new hero, in a new era, for Apple, heralded into the temples of temptation with a spectrum of colour and metallic glow that is the choice of plenty for the advocates of the new C-phone. The stores are not just a testament to the skill in the introduction of the new but very much…
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Hackett’s Special Place: Popular Pinterest Gallery by Demand
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, fashion accessories, food & drink, footwear, in-store services, internationalisation, kids fashion, leisure & sport, location strategy, luxury, menswear, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail management, retail strategy, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandisingHackett’s new home is where the heart is. Moving 200 yards along Regent Street has taken the lifestyle retailer a million miles to a three level elegant emporium combining space to breathe with intimate corners and surprises around every eloquent elevation. Flagship brand distinction, engagement on an emotional level is the name of the Hackett…
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Retail Stores or Retail Brand: What drives customer loyalty?
It’s an interesting discussion. What drives a customer to a specific shop? Is it the individual store itself and the experience in it? Or is it the wider retail brand and its portrayal to the customer? It’s particularly relevant because currently everything in retail is up for change. Loyalty is in the balance. So, lets take…
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Selfridges Designer Street Room: “Strategies behind the Scenes”
For several years Selfridges strategy has been to create flexible and dynamic spaces.Each space is a complete concept. Built around the assortment it includes the music, installations, fixtures and fittings.Down to display techniques and up to showcase features such as the Skate Bowl. The spaces are customer focused “end-use” propositions such as the Designer Street Room…
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Lush: Creating Communities and always in Conversation
Lush: Creating Communities and always in Conversation Even those customers who would never consider crossing the threshold of a Lush store, never mind investing in a bath-bomb or a slice of specialist soap, are charmed and engaged by the customer experience they find. I’ve accompanied many clients and colleagues to stores and what astounds them…
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