Category: assortment structure planning
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A rejuvenated Marks & Spencer proving that ‘Less is commercially More!’
It has always been one of the most difficult messages to get across to buyers & merchandisers. That by reducing your number of options, you can drive more sales & profit. M&S has kindly released figures that prove exactly this. A recent reduction in womenswear options has certainly not held back sales growth. Although its…
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The importance of teaching my LCF students about ‘Looking-In & Looking-Out’ when researching and defining brand propositions.
My exciting project with the London College of Fashion (LCF) this Autumn is progressing well. The student groups have been matched with young designers, part of the alumni at LCF. The Collaborative Challenge for the students is to work with their designers and evolve these fledgling businesses into complete market propositions with commercial channel strategies,…
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Actually, what is a good retail experience?
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, meaning in the retail madness, new retail, retail, retail businesses, retail management, retail organisations, retail strategy, store experience, store layout, store operationsActually, what is a good retail experience?Listen to Tim Radley discussing ‘Customer Experiences’ on the Louise Lally podcast Please click the link below to follow the discussion… Retailing with Meaning Ep1 Store Concepts (podbean.com) ‘Experiential retailing’ is a term most often used to express extreme physical shop theatre, music, lights, bells & whistles. It has…
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‘Pulling the purse strings not the heart strings!’ M&S shop strategy is on the money
in assortment structure planning, disruptive retail, food & drink, high street planning, ladies fashion, location strategy, meaning in the retail madness, multi-category, new retail, omni-channel retailing, retail, retail businesses, retail management, retail organisations, retail strategy, space planning, store experience, store layout, town centre planning‘Pulling the purse strings not the heart strings!’ M&S shop strategy is on the money It is always sad to hear about store closures, but the plans for the M&S estate restructuring are based on ensuring its future as a vibrant retail leader, not as a desperate attempt to regain profitability. You would have to…
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