Category: assortment structure planning
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Can you generate more profit by making your supply chain more diverse?
It is always easy in retailing to fall into the trap of ‘we’ve always done it this way.’ Your choice of suppliers and the management of them will be no exception to this. The classic way to select suppliers is by product categories, however a much more imaginative and often more profitable way is to…
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Strategise your Springtime to grow perennial brand loyalty and commercial success.
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, impulse retailing, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store experience, store theatre, visual merchandisingSpring is such a fantastic time with its warmer weather and lighter evenings. It is also a great opportunity for retail businesses, full of seasonal events and celebrations. We have Valentine’s Day as the early flyer, followed by Easter, May Day, and the wider heralding in of Spring itself. And you don’t have to look…
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Why we should all be talking ‘Best-seller materials’ and not ‘Best-seller products?’
in assortment structure planning, disruptive retail, ethical retailing, fashion accessories, fast fashion, footwear, ladies fashion, luxury, meaning in the retail madness, menswear, new retail, pre-loved, preorder, product suppliers, re-sell, recycling, retail, retail businesses, retail strategy, secondhand, supply-chains, sustainabilityI was asked yesterday what circular fashion production and RFID tagging had to do with better ‘best-seller’ product selection, less worst sellers, and therefore less waste and all the sustainable benefits of that. The answer is nothing. RFID is an identification and data tool. The skill of designers & buyers, supported by predictive analytics, is…
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The ‘Phantom Thread.’ The most valuable technology of our modern lives?
in analytics, assortment structure planning, disruptive retail, ethical retailing, internationalisation, ladies fashion, luxury, menswear, new retail, personalisation, pre-loved, product suppliers, re-sell, recycling, renting, retail, retail businesses, retail strategy, secondhand, supply-chains, sustainability, technology & electricalLet’s be clear. Sooner or later, either through choice, customer sentiment, or legislation, we will all be selling less things. Certainly as ‘retailers as a whole’ and, as individual businesses. This will be the ‘Journey of a lifetime’ for a retail industry built on volume growth, and a distinct change of direction for the journeys…
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TFB: The Fashion Blueprint is community in the right place at the right time.
in assortment structure planning, branding & visual communication, brave-words, customer experience, customer-engagement, disruptive retail, ethical retailing, ladies fashion, location strategy, meaning in the retail madness, menswear, multi-category, new retail, pop-up stores, retail businesses, retail management, retail organisations, retail strategy, shop of the future, sustainabilityRetailing is so much about communities today, wherever you look. The processes of being a retailer and even being a shopper have become so complex, so confusing, and so utterly saturated that it is barely possible to sell or buy anything as an individual. More than ever we need the help of others. Particularly as…
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Harri: With creativity comes responsibility.
Harri is already a household name to many, yet he is only 3 years out from graduating from the London College of Fashion, and 2 years on from founding his fashion brand. Clearly Harri was always a mavaric, seeing the world and his work through a particularly individual lens. His graduate collection, ‘Let’s put him…
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ADIAMELIAS: Allowing the supply chain to make, not break, your brand proposition
in accessories, assortment structure planning, disruptive retail, ethical retailing, fashion accessories, ladies fashion, luxury, meaning in the retail madness, new retail, personalisation, preorder, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, supply-chains, sustainability, telling product storiesI’ve been talking to a lot of people recently about the supply chain, how to reshape it, and how to make it an intrinsic part of your brand, if not actually the USP of the proposition. For too many years the general mind-set has been to simply source and ship from wherever we can get…
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Marks & Spencer shows that retailing is ‘A game of two halves!’
in analytics, assortment structure planning, branding & visual communication, customer experience, food & drink, health & beauty, high street planning, home, in-store services, ladies fashion, meaning in the retail madness, menswear, multi-category, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, store experience, store layout, store theatre, visual merchandisingIt has been an interesting few years for Marks & Spencer, and a month of vindication for its commercial strategy as it once again returned to the FTSE Top 100 of the UK’s largest businesses. It’s digital-first strategy has seen it put its customer, and it’s knowledge of the customer at the heart of everything…
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For any students or retail entrepreneurs who would like some guidance in their work, then please reach out.
in assortment structure planning, branding & visual communication, brave-words, ethical retailing, fashion accessories, footwear, health & beauty, home, jewellery, kids fashion, ladies fashion, leisure & sport, luxury, meaning in the retail madness, menswear, pop-up stores, pre-loved, re-sell, recycling, renting, retail, shop of the future, social savvy, supply-chains, sustainability, visual merchandisingIt is always a great pleasure to support students and young retailers. The learning process is definitely 2-way. Hopefully the students gain from my own experiences and advice, whilst I certainly always find it so refreshing to listen to, and understand the influences and opinions of our next generation of retail entrepreneurs. Tilly is a…
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Anyone can sell more by reducing the price, but only the wise make money from it!
There’s a lot more to price than reducing it, even when we are living in a ‘Cost of Living Crisis!’ And in fact the clever thing is not to reduce prices, but to avoid reducing them. It is a route that is more difficult and more longer-team to achieve but it offers a sustainable strategy…
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