Category: analytics
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The Virtuous Cycle of Customer Personalisation.
Extracts from Tim Radley’s 5-star book… ‘Meaning in the Retail Madness’ How to become an Essential Retailer. ‘Deeper relationships are essential for retailers to be able to develop and diversify their assortments and services. New and attractive propositions are essential for a deeper relationship.’ The virtuous cycle between retail proposition evolution and relationship building is…
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No.17: Don’t let your customers get ‘lost in space’ or ‘over-powered by product!’ – 52 Steps to the Perfect Shop
Post No.16 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! We have introduced the 3 fundamental types of shop layout, the grid, race-track and free-flow, and explained why it is important to select the most appropriate for your product proposition…
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No.16: There is only one best layout for any single shop! – 52 Steps to the Perfect Shop
Post No.16 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! When it comes to creating the layout of your physical shop there are several obvious and fundamental principles that will go a long way to making your shop successful. And…
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No.13: Fashion themes must be ‘Moments through Time’ not just a ‘Moment in time!’ – 52 Steps to the Perfect Shop
in analytics, assortment structure planning, customer experience, fabrics, fashion, fashion accessories, multi-category, product development, retail organisations, space management, store operations, store theatre, supply-chains, telling product stories, visual merchandising, visual merchandising operationsPost No.13 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! Our fashion shops must stimulate and they must inspire. In contrast to categories, ‘themes’ with coordinated options of different categories are an essential part of this inspiration. Themes can inspire…
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Why we all need to challenge ourselves to simply act sustainably.
Often the complex and devastating problems caused by the fashion industry seem so huge that individuals wanting to make a change, even organisations wanting to make change, feel lost and helpless in a sea of data and jargon. The causes and the solutions can seem very big business. The irony is that it is actually…
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No.06: Transforming ‘Linear Metres’ into ‘Product Story Blocks’ – 52 Steps to the Perfect Shop
in analytics, assortment structure planning, customer experience, customer-engagement, multi-category, retail, retail management, retail organisations, space management, space planning, store experience, store layout, store operations, supply-chains, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.06 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! When we transform quantitative ‘Linear Metres’ into ‘Product Story Blocks’ it is a huge milestone in developing your shops. You are evolving the shop concept from numbers & data into…
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No.05: Introducing the beauty of linear metres into your space planning – 52 Steps to the Perfect Shop
in analytics, assortment structure planning, customer experience, high street planning, multi-category, omni-channel retailing, retail, retail businesses, retail management, retail strategy, shop of the future, space management, space planning, store layout, store operations, store operations compliance, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.05 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! When planning shops, and when planning the product to go in them, we need to be analytical. We need to study the data to ensure that our options per sqm…
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Will it be complex evidence or trusted witnesses that change the verdict of fast-fashion consumers?
So, it’s been a week when Shein has never been far from the news. Firstly with a pitiful account of itself in front of the government committee, and then the fallout and discussions on why customers shop with them, will they continue to shop with them, and what will it take for them ever to…
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No.04: Set your key shop parameters, to cover your costs, and drive your shop profitability – 52 Steps to the Perfect Shop
in analytics, assortment structure planning, high street planning, location strategy, multi-category, omni-channel retailing, retail management, retail strategy, space management, space planning, store experience, store layout, store operations, store operations compliance, value retailing, visual merchandising operations, vm compliance, vm operationsPost No.04 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! We’ve talked about options/sqm as being the most important quantitative parameter when we consider the task of creating a commercially successful shop. Will you have enough density of options to…
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No.03: “How much product should I put in my shops?” – 52 Steps to the Perfect Shop
in analytics, assortment structure planning, meaning in the retail madness, multi-category, retail, retail businesses, retail management, space management, space planning, store experience, store layout, store operations, store operations audits, store operations compliance, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.03 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! If you want your shops to be commercially successful then you need to consider very carefully, right at the beginning of the process how much product you are going to…
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