Category: analytics
-
What customer perceptions do you want to change? – ’52 Steps to the Perfect Shop!’
in analytics, branding & visual communication, customer experience, customer-engagement, location strategy, meaning in the retail madness, pop-up stores, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, shop of the future, store experience, store theatrePost No.02 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! The second stage of preparing our vision for our new shop is to consider the customer, both existing and potential new ones. Certainly if you are a pureplay entering the…
-
Who do you think you are? – ’52 Steps to the Perfect Shop!’
Post No.01 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! When you create and deliver a new shop concept, your ‘Shop of the Future’ if you like, it is an incredibly complex process. It involves…it should involve many different stakeholders.…
-
Moving from ‘Retail location planning’ to ‘Customer location planning’
in analytics, assortment structure planning, disruptive retail, ethical retailing, high street planning, internationalisation, location strategy, meaning in the retail madness, multi-category, new retail, omni-channel retailing, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, store operations, sustainability, town centre planning‘Channel’ is already becoming an obsolete word. Customers and retailers are connecting via an array of ‘Shopping touchpoints.’ These ‘shopping touchpoints’ will continue to be a fusion of traditional and new shop formats and customer ‘lifestyle locations,’ across digital and physical worlds. Retailers themselves will not be the ones to decide which channels to offer…
-
Why being a ‘Digital-first’ retailer teaches us to be brave but not irresponsible.
in analytics, assortment structure planning, disruptive retail, new retail, omni-channel retailing, retail, retail businesses, retail management, retail organisations, space management, space planning, store operations, store operations audits, store operations compliance, supply-chains, visual merchandising operations, VManalytics, website excellenceOur favourite discussion from the bespoke workshop: How to think & act like a ‘Digital-First Retailer!’ Learn how to be precise, quick, brave and successful Digital-first businesses take actions with precise data. This minimises risk. They monitor the result of actions with more analysis and assessments. There is no such thing as a wrong action,…
-
How quickly is your business able to act and to change?
As we all know retailing is a very dynamic beast. And the rate of change just keeps accelerating with new operating models, technologies, assortment supply chains, and voracious customer appetites showing no sign of slowing down. Be honest. How well are you able to react and change to customer demands and the retail markets around…
-
The ‘Phantom Thread.’ The most valuable technology of our modern lives?
in analytics, assortment structure planning, disruptive retail, ethical retailing, internationalisation, ladies fashion, luxury, menswear, new retail, personalisation, pre-loved, product suppliers, re-sell, recycling, renting, retail, retail businesses, retail strategy, secondhand, supply-chains, sustainability, technology & electricalLet’s be clear. Sooner or later, either through choice, customer sentiment, or legislation, we will all be selling less things. Certainly as ‘retailers as a whole’ and, as individual businesses. This will be the ‘Journey of a lifetime’ for a retail industry built on volume growth, and a distinct change of direction for the journeys…
-
Marks & Spencer shows that retailing is ‘A game of two halves!’
in analytics, assortment structure planning, branding & visual communication, customer experience, food & drink, health & beauty, high street planning, home, in-store services, ladies fashion, meaning in the retail madness, menswear, multi-category, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, store experience, store layout, store theatre, visual merchandisingIt has been an interesting few years for Marks & Spencer, and a month of vindication for its commercial strategy as it once again returned to the FTSE Top 100 of the UK’s largest businesses. It’s digital-first strategy has seen it put its customer, and it’s knowledge of the customer at the heart of everything…
-
Anyone can sell more by reducing the price, but only the wise make money from it!
There’s a lot more to price than reducing it, even when we are living in a ‘Cost of Living Crisis!’ And in fact the clever thing is not to reduce prices, but to avoid reducing them. It is a route that is more difficult and more longer-team to achieve but it offers a sustainable strategy…
-
How do retailers get better? The art and science of ‘looking inside’ and of ‘looking outside!’
in analytics, assortment structure planning, customer-engagement, in-store services, meaning in the retail madness, omni-channel retailing, packaging, retail, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, store layout, store operations, supply-chains, VManalyticsWhen we look at what we do, as commercially viable and successful retailers, there is no great mystery. The functions that we must address largely span developing a product assortment, building a supply chain, developing shops, e-commerce, and routes to market, manning everything from head office to stores with competent and loyal employees, and then…
-
It is simply ‘Common Sense’ to balance ‘Artificial intelligence’ with Retail People.
in analytics, assortment structure planning, branding & visual communication, brave-words, customer experience, customer-engagement, disruptive retail, meaning in the retail madness, new retail, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, shop of the future, technology & electricalAnother day, and another AI (Artificial Intelligence) story. It would seen that necessity is overtaking novelty if the volume of copy is anything to go by, even if the specific needs are still often very much in the cloud. Undoubtedly recent history will repeat itself, with investment and popular hysteria chasing the latest billion dollar…
Stay in touch with our…
’52 Steps to the Perfect Shop!’
weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!