Category: accessories
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Rapha: A renaissance in cycling
in accessories, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, food & drink, in-store services, internationalisation, leisure & sport, new retail, omni-channel retailing, product suppliers, retail, retail brand heritage, retail strategy, shop of the future, social savvy, store experience, store theatre, telling product stories, visual merchandisingThe lessons for us all: “Never treat your customers as a commodity but as a community. To have a community you must have common passions, missions and values. You must believe and mean something to your customers. And you must re-establish and re-enforce that meaning in everything that you do.” Rapha Performance Road wear is…
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House of Hackney: Home for inspiration.
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, ethical retailing, home, in-store services, internationalisation, location strategy, luxury, new retail, omni-channel retailing, Pinterest Gallery, product suppliers, retail, retail management, retail organisations, retail strategy, shop of the future, store experience, store layout, store theatre, sustainability, telling product stories, visual merchandisingThe lessons for us all: “To build a beautiful retail proposition that engages and attracts remarkable loyalty and trust, a business must move beyond product and price, no matter how attractive. Beauty and loyalty now come through the incarnation of a mission, of values and qualities that are expressed through product, people, environments and actions.”…
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House of Hackney: Inspirational Pinterest gallery
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, home, in-store services, internationalisation, location strategy, luxury, Pinterest Gallery, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, shop of the future, store experience, store layout, store theatre, sustainability, telling product stories, visual merchandisingIn a Victorian townhouse in London Fields, Frieda Gormley and Javvy M Royle first dreamed up home furnishings & furniture brand House of Hackney. Today, the team has grown to a family of artists, designers, producers and collaborators. The brand now sells across the globe, with a showroom in New York and partner retailers worldwide.…
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Bike Shed Motorcycle Club: Revving up Community – Pinterest gallery
in accessories, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, fashion accessories, food & drink, in-store services, internationalisation, leisure & sport, multi-category, packaging, Pinterest Gallery, pop-up stores, retail, retail organisations, retail strategy, social savvy, store experience, store theatre, telling product storiesIn November 2015, the Bike Shed motorcycle Club tentatively opened it’s doors on a 12,000 square foot venue across four renovated railway arches in the heart of it’s original home, Shoreditch, in Central London. The BSMC at 384 Old Street now features a 100 seat cafe and restaurant, with bike parking on a private street…
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Swoperz: The new kid in pre-loved children’s fashion comes of age.
in accessories, disruptive retail, ethical retailing, fashion accessories, fast fashion, footwear, kids fashion, meaning in the retail madness, new retail, pre-loved, re-sell, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, secondhand, sustainabilityLet me introduce you to Swoperz, if you aren’t already familiar with this innovative app that allows children to swap their clothes. As with all the best brands it has a very simple proposition that is born from observing a need. But as with exceptional brands it also ticks many wider boxes, that make Swoperz…
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Harri: With creativity comes responsibility.
Harri is already a household name to many, yet he is only 3 years out from graduating from the London College of Fashion, and 2 years on from founding his fashion brand. Clearly Harri was always a mavaric, seeing the world and his work through a particularly individual lens. His graduate collection, ‘Let’s put him…
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ADIAMELIAS: Allowing the supply chain to make, not break, your brand proposition
in accessories, assortment structure planning, disruptive retail, ethical retailing, fashion accessories, ladies fashion, luxury, meaning in the retail madness, new retail, personalisation, preorder, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, supply-chains, sustainability, telling product storiesI’ve been talking to a lot of people recently about the supply chain, how to reshape it, and how to make it an intrinsic part of your brand, if not actually the USP of the proposition. For too many years the general mind-set has been to simply source and ship from wherever we can get…
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London College of Fashion’s inspirational designers light the way for new students.
in accessories, branding & visual communication, brave-words, disruptive retail, ethical retailing, fashion accessories, footwear, jewellery, ladies fashion, luxury, meaning in the retail madness, new retail, pop-up stores, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, shop of the future, sustainability, telling product storiesOne of the biggest thrills of being involved in the London College of Fashion Collaborative Challenge is meeting the amazing young designers from the LCF alumni. It re-enforces to me the fact that fashion is not about the process of buying & merchandising, it is about the inspirational people who put their heart and souls…
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My exciting collaboration with the London College of Fashion for 2023
in accessories, assortment structure planning, branding & visual communication, customer experience, disruptive retail, fashion accessories, fast fashion, footwear, jewellery, kids fashion, ladies fashion, leisure & sport, luxury, menswear, new retail, product suppliers, re-sell, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, shop of the future, store experience, store theatre, supply-chains, sustainability, telling product stories, visual merchandisingPleased to announce that I’m working with the London College of Fashion again this Autumn, as part of their Collaborative Challenge Industry Partner Programme. The fashion industry is more exciting and dynamic than ever. Students entering this world, across a wide range of disciplines, now need to be fully prepared and be able to collaborate…
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Lush cleaning up with festival-goers as it evolves ‘Customer location planning’
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, health & beauty, high street planning, location strategy, meaning in the retail madness, new retail, omni-channel retailing, pop-up stores, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, shop of the future, store experience, store theatreBeauty brand Lush has recently been in the news with its pop-up shops & shampoo parlours at some of the UK’s largest music festivals, notably WOMAD & Bluedot. Never a brand to stand still, this is an innovative move that is based around some very sensible strategies, and a realisation that being a successful retailer…
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