Tag: marketing
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Retail Strategies: Defining a ‘Customer Focused Retail Proposition’
What we can learn: “The beauty of a new business is that the vision is everything. The horror of old businesses is that everything is visible!”
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A Sonic Site: Sore Eyes is Music to Your Ears
in accessories, branding & visual communication, fashion accessories, impulse retailing, new retail, packaging, personalisation, Pinterest Gallery, pop-up stores, pureplay, retail, retail businesses, retail strategy, sales promotions & events, technology & electrical, telling product stories, website excellenceThe UrbanEars concept takes a small perfectly formed product and projects it into the lives of consumers in a fun, fashionable and environmentally sustainable way. The myriad of messages are presented in a beautifully simple and stylish way allowing the customer to select by lilac, lemon or whatever hue is particularly you. Limited editions combine…
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Death of the Salesman: Long Live Retail!
Over the years, I have been in many meetings and discussions where the question has been asked…”What’s the difference between sales & marketing?” My best explanation is that in fact, it is the same process but approached from different perspectives. To coin the introduction from many a hackneyed joke…”A man goes into a shop…and…
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