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Vans West End: Owning & creating a customer destination
The brave & extraordinary Vans West End is a shop, a skate-park, an exhibition and a concert venue. Within this complexity it has a simple message for retail brands. “Customer community & loyalty must come through more than just selling product. It must come through ‘owning’ something which is central and essential to your customer […]
in branding & visual communication, customer experience, customer-engagement, disruptive retail, footwear, in-store services, internationalisation, leisure & sport, location strategy, new retail, product development, retail, retail brand heritage, retail businesses, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, visual merchandising
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’52 Steps to the Perfect Shop!’
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or even thinking of opening their first pop-up or permanent shop,
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Finisterre: Owning a responsibility to protect and share the ocean.
Some brands sell products, whilst others sell passions. And in this consumer world of over-supply and product fatigue it finally seems that customers are being drawn to companies that were never really meant to be retailers at all. To call them ‘accidental retailers’ is really not fair, because in most cases they have developed assortments […]
in branding & visual communication, customer service, customer-engagement, disruptive retail, ethical retailing, fabrics, in-store services, leisure & sport, meaning in the retail madness, pre-loved, product development, re-sell, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, secondhand, shop of the future, store experience, store theatre, supply-chains, sustainability
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Uniqlo: ‘Now a luxury that none of us can afford to ignore!’
Technical materials development has always been at the heart of Uniqlo’s evolution as a producer and retailer. But for many customers, fibres & fabrics alone, no matter how innovative are not enough. They want more fashion and styling in what they choose to buy and wear. Enter Uniqlo’s latest appointment in the shape of its […]
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