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No.14: Hero Products. Display what your customer wants to buy…not what they don’t! – ’52 Steps to the Perfect Shop!’
Post No.14 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! Make room for ‘heroes’ in your shops. Your hero products live for excitement so lets show them off to the customer What are your hero products? They are the products […]
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, impulse retailing, product development, retail, retail brand heritage, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising, vm operations
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’52 Steps to the Perfect Shop!’
weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!
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A healthier & fairer society will be built through grassroots innovations, led by a younger generation with a heightened moral & cultural responsibility for the world around them.
I was fortunate enough to attend the recent RSA Patron’s Lecture “Why Social Capital matters” presented by political scientist, Robert D. Putnam. Social Capital is defined as “the networks of relationships among people who live and work in a particular society, enabling that society to run effectively,’ and the foundation of the discussion was a […]
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No.13: Fashion themes must be ‘Moments through Time’ not just a ‘Moment in time!’ – ’52 Steps to the Perfect Shop!’
Post No.13 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! Our fashion shops must stimulate and they must inspire. In contrast to categories, ‘themes’ with coordinated options of different categories are an essential part of this inspiration. Themes can inspire […]
in analytics, assortment structure planning, customer experience, fabrics, fashion, fashion accessories, multi-category, product development, retail organisations, space management, store operations, store theatre, supply-chains, telling product stories, visual merchandising, visual merchandising operations
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in branding & visual communication, customer experience, customer-engagement, disruptive retail, footwear, in-store services, internationalisation, leisure & sport, location strategy, new retail, product development, retail, retail brand heritage, retail businesses, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, visual merchandising -
in branding & visual communication, customer service, customer-engagement, disruptive retail, ethical retailing, fabrics, in-store services, leisure & sport, meaning in the retail madness, pre-loved, product development, re-sell, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, secondhand, shop of the future, store experience, store theatre, supply-chains, sustainability
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