Author: Tim
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Gymshark – We do Gym! They also do diversity, inclusivity, masculinity, femininity, health & well-being for everyone.
Gymshark are quite clear in their branding that they ‘Do Gym!’ It is their USP, however their brand DNA runs much deeper than that. And in a society where the issues surrounding masculinity have been brought into sharp focus by the recent drama Adolescence, they have a more important role to play. Ben Francis, the…
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No.14: Hero Products. Display what your customer wants to buy…not what you want to sell! – 52 Steps to the Perfect Shop
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, impulse retailing, product development, retail, retail brand heritage, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising, vm operationsPost No.14 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! Make room for ‘heroes’ in your shops. Your hero products live for excitement so lets show them off to the customer What are your hero products? They are the products…
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A healthier & fairer society will be built through grassroots innovations, led by a younger generation with a heightened moral & cultural responsibility for the world around them.
I was fortunate enough to attend the recent RSA Patron’s Lecture “Why Social Capital matters” presented by political scientist, Robert D. Putnam. Social Capital is defined as “the networks of relationships among people who live and work in a particular society, enabling that society to run effectively,’ and the foundation of the discussion was a…
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No.13: Fashion themes must be ‘Moments through Time’ not just a ‘Moment in time!’ – 52 Steps to the Perfect Shop
in analytics, assortment structure planning, customer experience, fabrics, fashion, fashion accessories, multi-category, product development, retail organisations, space management, store operations, store theatre, supply-chains, telling product stories, visual merchandising, visual merchandising operationsPost No.13 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! Our fashion shops must stimulate and they must inspire. In contrast to categories, ‘themes’ with coordinated options of different categories are an essential part of this inspiration. Themes can inspire…
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Is it easier to sell as ‘a Wolf in Sheep’s Clothing’ than to build a new reputation?
The recent announcement that the Boohoo fashion group is being re-launched as the Debenhams Group is riddled with more irony than a Shakespearean play. But firstly, the purchasing of the key assets of one of the UK’s most loved department stores was undoubtedly a stroke of genius by Boohoo. Even at its demise it was…
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Why we all need to challenge ourselves to simply act sustainably.
Often the complex and devastating problems caused by the fashion industry seem so huge that individuals wanting to make a change, even organisations wanting to make change, feel lost and helpless in a sea of data and jargon. The causes and the solutions can seem very big business. The irony is that it is actually…
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No.12: Category stories are not boring! They add power & authority to shops. – ’52 Steps to the Perfect Shop!’ – 52 Steps to the Perfect Shop
Post No.12 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! There’s a popular mis-conception amongst retailers that category displays in shops are not the most exciting way to attract customers. Facing after facing of the same product in every colour…
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The need to make more money from selling less is becoming a fact of modern retail life.
in circular retailing, customer experience, customer service, customer-engagement, ethical retailing, health & beauty, in-store services, meaning in the retail madness, packaging, personalisation, re-sell, recycling, retail businesses, retail management, retail organisations, retail strategy, shop of the future, sustainabilityThere are fundamentally 4 ways to make more money in your shops. You can get existing customers to visit more often, you can get them to spend more each time, you can attract more new customers, or you can put up your prices. On pricing, whilst each retailer has its own unique situation, its stage…
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Have we all forgotten our responsibility to enjoy our clothes?
Behind the eye-watering figures that illustrate our voracious appetite for new clothing, the success of the fast-fashion & ultra-fast-fashion industries, and the shocking volumes of clothing that go to landfill, sometimes without even being worn, is the fact that we have forgotten, or perhaps never appreciated, the responsibilities we have when we buy an item…
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No.11: Avoid Visual Chaos in your shop. Display only 3 types of product story! – 52 Steps to the Perfect Shop
in assortment structure planning, customer experience, fabrics, fashion, impulse retailing, packaging, retail, sales promotions & events, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.11 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! What do we fill our stores with? The literal answer, of course, is products. However, if you want to be a successful retail business with profitable shops then it’s important…
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