John Lewis:
Five floors of experimental retail in a multi-channel world lands in the quiet city of Exeter.
Category: in-store services
Take a tour around West Elm: London
Style travels well, and judging from the stunning arrival of West Elm on this side of the pond, the American home fashion retailer is about to make serious waves in the UK decor market.
The essential elements have been transported safely with its distinctive high wall displays, blocked shelving, colour story chic and opulent ornaments still in tact after the journey East.
Polarizing Opinion: RayBan’s Interactive Experiences
Function or Fashion – The Rayban site cuts through the murk to herald on of the worlds strongest brands.
The world’s most desirable sunglass brand wades in with interactive films and imagery to explain and demonstrate the power and benefit of its polarizing lenses. The user can not only control the view, and the angle to the sun, but then apply and remove the polarizing filter for the user to experience the difference in glare & clarity. And never a snrinking violet the Rayban site shows off its fashion and styles with limited edition styles inspired by the brands rich heritage.
Having trouble communicating your product?
Perhaps you need to show off a little more!
Visit the Pinterest gallery: “Asics speak for Feet!”
Pinterest Gallery: Fancy Footwork: Asics Speak for Feet
Hackett’s Special Place: Popular by Demand
Join me on a trip through Hackett’s worldwide flagship store…
Hackett’s new home is where the heart is.
Moving 200 yards along Regent Street has taken the lifestyle retailer a million miles to a three level elegant emporium combining space to breathe with intimate corners and surprises around every eloquent elevation. Flagship brand distinction, engagement on an emotional level is the name of the Hackett game; and it plays to win.
A selection of seductive services supply the brand soul, from the Beefeater Gin Bar, quenching the dry thirst, to the tailoring shop, and personalised monogram bar, wetting the appetite for that unique purchase. From top to bottom, a basement boutique for “young Britons” furnished with an ornamental tree whose live branches mark the seasons, a second floor Saturday shoe shining experience, the store pulls out the stops as it starts to create the very British buzz that is Hackett.
https://www.youtube.com/user/VMunleashed
Fancy Footwork: Asics Speak for Feet
Bathed in a blissful blue…
the Asics flagship stores exude a confidence that comes from being one of the premium performance footwear brands. There is authority and integrity in the regimented displays, the streamlined athletic mannequins and the tactile surfaces of the store.
Focal to the proposition and the adventure through the store is the footwear laboratory where potential purchasers can participate in a plethera of tests to find the perfect footwear for their desired activities.
“Let for your Feet Speak” states the lab in a store that speaks for itself.
There are always ways to bring your brand and product to life for the customer.
It may not be as obvious or dramatic as the Asics footwear lab, but if there is a brand, a proposition and a product there are always stories to bring alive!