Subsidised shadows are now just history, as the Tower of London emerges from the dark ages, leveraging the power of the past to propel its proposition into a bright new prosperous future.
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Where there are people, there are customers and there is the opportunity for retail. The world-wide trail of tourist destinations is opening up the potential of this phenomenon, satisfying the daily demands of its millions of open-mouthed, empty stomached, hungry, thirsty, time-starved, cash-rich customers who pass through their historical doors day-on-day. Turning a horrible history on its head, the Tower of London has embarked on a military scale manoeuvre-