Tag: #LCFLondon #LCFCollaborativeChallenge #retail #retailstrategy #retailexperience #newretail #fashion #sustainability #circularfashion
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What can ‘we hardened retail professionals’ learn from the students at the London College of Fashion?
in branding & visual communication, customer experience, disruptive retail, fashion accessories, footwear, kids fashion, ladies fashion, luxury, meaning in the retail madness, menswear, new retail, omni-channel retailing, pop-up stores, product suppliers, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store experience, store theatre, sustainability, telling product storiesMy collaborative project with the London College of Fashion has come to an end, for this year at least. Sad to say goodbye for now, but what an amazing and rewarding experience for everyone. The student’s final presentations were professional and polished. I can honestly say that I have sat through far worse presentations from…
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‘Is Brand more important than Product?’ A question for students at the London College of Fashion (LCF)
in accessories, assortment structure planning, branding & visual communication, fashion accessories, ladies fashion, meaning in the retail madness, new retail, omni-channel retailing, pop-up stores, retail businesses, retail management, retail organisations, retail strategy, social savvy, store experience, website excellenceThe LCF student’s collaborative challenge module is now entering the creative phase. Always a fascinating period of any project, when all of that valuable research and benchmarking needs to be translating into customer facing outputs. The students are so tech native that visual imagery and social media communication is second nature to them. It is…
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The importance of teaching my LCF students about ‘Looking-In & Looking-Out’ when researching and defining brand propositions.
My exciting project with the London College of Fashion (LCF) this Autumn is progressing well. The student groups have been matched with young designers, part of the alumni at LCF. The Collaborative Challenge for the students is to work with their designers and evolve these fledgling businesses into complete market propositions with commercial channel strategies,…
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My exciting collaboration with the London College of Fashion
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, fashion accessories, footwear, jewellery, ladies fashion, location strategy, meaning in the retail madness, menswear, new retail, omni-channel retailing, pop-up stores, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, space management, space planning, store experience, store layout, store theatre, sustainability, telling product stories, visual merchandising, windowsPleased to announce that I’m working with the London College of Fashion this Autumn, as part of their Collaborative Challenge Industry Partner Programme. The fashion industry is more exciting and dynamic than ever. Students entering this world, across a wide range of disciplines, now need to be fully prepared and be able to collaborate and…
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