Category: VM Selling Toolkit
-
75 things you should know about your stores: No.24 “Idle Time”
The capacity exists to understand every detail of your stores, the way that customers move around them, are attracted to assortment displays, are tempted into touching product and are compelled to convert their engagement into sales. An incredible journey is just beginning! No.24. “Idle Time” Just as music is defined by the silence between notes, the…
-
Should VM be “as good as possible?” or “as good as it needs to be?”
As a firm believer in the mantra “Things should alway be as good as possible” I have always been a little unnerved by those who work by the alternative principles of “things only have to be as good as they have to be” The problem with the second way of viewing visual merchandising standards is that…
-
We are all Retailing in a Hostile Environment!
When it comes to turning your stores into selling machines, one solution rarely fits all. If you sell through wholesale or are in partner with franchisees you’ll know only too well about the challenges of working in a “hostile environment.” “Hostile” of course covers a multitude of sins, and it has to be said, sometimes…
-
Retail: A Game of Two Halves:
Love it or hate it, you can’t escape it at the moment. Even a trip out for some retail therapy will have you ducking under flags and bunting, taking evasive action to avoid colliding with giant TV wielding consumers or staring vacantly at World Cup sponsored coffee cups, sandwich packets and cheerleading cup cakes. …
-
West Elm – Labs of Love: Where Style Begins at Home
Fashion comes & goes, but style last forever. An intrinsic part of the West Elm proposition is the Design Lab in every store from New York to old London Town. And with an assortment built on timeless beauty combined with current looks and the latest materials why wouldn’t you trust West Elm to transform your…
-
Making your stores sing and your tills ring?
When it comes to turning your stores into selling machines, one solution rarely fits all. Even outlets within the same chain will have different drivers to deliver that all important best practice that will unlock your sales performance. Some outlets may rely more on customer service, whilst others depend on visual merchandising and ease of shop. So, it’s…
Stay in touch with our…
’52 Steps to the Perfect Shop!’
weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!