Category: telling product stories
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Puma21: Summer Season Comes of Age
in branding & visual communication, customer experience, customer-engagement, footwear, leisure & sport, location strategy, Pinterest Gallery, pop-up stores, retail, retail strategy, sales promotions & events, space management, store experience, store theatre, telling product stories, visual merchandisingFor 3 months Boxpark has been home to PUMA21 where the specialist sports brand has shared its space with an array of aspiring artists. Charlotte Stone, the design collective – Circle London and Amar Stewart have exhibited works alongside a limited edition of exclusive Puma products. From the Oslo Crew Sweat to the Traction Backpack…
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A Sonic Site: Sore Eyes is Music to Your Ears
in accessories, branding & visual communication, fashion accessories, impulse retailing, new retail, packaging, personalisation, Pinterest Gallery, pop-up stores, pureplay, retail, retail businesses, retail strategy, sales promotions & events, technology & electrical, telling product stories, website excellenceThe UrbanEars concept takes a small perfectly formed product and projects it into the lives of consumers in a fun, fashionable and environmentally sustainable way. The myriad of messages are presented in a beautifully simple and stylish way allowing the customer to select by lilac, lemon or whatever hue is particularly you. Limited editions combine…
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Smart Cookies: Every Angle Covered in Chocolat
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, food & drink, impulse retailing, in-store services, internationalisation, omni-channel retailing, packaging, personalisation, Pinterest Gallery, retail, retail businesses, retail management, retail strategy, sales promotions & events, social savvy, space planning, store experience, store layout, telling product stories, visual merchandising“Putting Chocolate on Everyone’s Lips” physically and metaphorically is the motivation behind the marvel that is Hotel Chocolat. No bean is left unturned in its quest to make it the substance of dreams, the choice of kings and the downfall of us all. Clever packaging and powerful propositions segment the assortment into manageable chunks of…
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Wicked Company: An Invitation to Indulge
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, home, luxury, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store experience, store theatre, telling product stories, visual merchandisingNo longer Whiter than White. Invitations abound and temptations await around every corner as The White Company urges its customers to wallow in the beauty of its assortment and experience first hand the softness, the quality, the fineness and the sheer irresistibility of its products. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase…
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iNTIMATE Relationships: a C-change for Apple
in branding & visual communication, customer experience, customer-engagement, disruptive retail, in-store services, internationalisation, new retail, omni-channel retailing, packaging, personalisation, Pinterest Gallery, pop-up stores, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, shop of the future, social savvy, space management, space planning, store layout, store theatre, technology & electrical, telling product stories, visual merchandising, windowsA new hero, in a new era, for Apple, heralded into the temples of temptation with a spectrum of colour and metallic glow that is the choice of plenty for the advocates of the new C-phone. The stores are not just a testament to the skill in the introduction of the new but very much…
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Hackett’s Special Place: Popular Pinterest Gallery by Demand
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, fashion accessories, food & drink, footwear, in-store services, internationalisation, kids fashion, leisure & sport, location strategy, luxury, menswear, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail management, retail strategy, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandisingHackett’s new home is where the heart is. Moving 200 yards along Regent Street has taken the lifestyle retailer a million miles to a three level elegant emporium combining space to breathe with intimate corners and surprises around every eloquent elevation. Flagship brand distinction, engagement on an emotional level is the name of the Hackett…
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Elvis & Kresse: Fighting Fashion Fire with Fire
Elvis & Kresse: Fighting Fashion Fire with Fire So much of the exciting retail scene of today is coming from people with a real passion. The passion is not necessarily for retail initially but comes as a natural evolution of a wider passion for a philosophy, for values and for life. Elvis & Kresse is…
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From Foyles to Anthropology: The “Lure” of Eccentric retailing
From Foyles to Anthropology: The “Lure” of Eccentric retailing Last week, in a further example of market consolidation, the UK’s leading book retailer Waterstones bought up the Foyles bookstore business. This included the famous Charing Cross Road store, recently moved and re-furbished. The stories surrounding Foyles are no less than retail folklore. They help to…
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Nudie Jeans: The Antidote to Mass Merchandising
If you want to experience something which is so far away from mass merchandising as it is possible to be then look at Nudie Jeans, and if possible, visit one of their stores. Nudie Jeans is a Swedish clothing brand originating in Gothenburg, founded in 2001 by Maria Erixon, a former employee and AD…
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John Lewis: The Revolutionary “Loved & Found”
Still my retail highlight of the year for many reasons was to see the opening of the new John Lewis at the Westfield London extension. But whilst the popular headlines latched onto the innovative and original idea to train the store personnel with actors so as to be able to engage and sell more successfully,…
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