Category: store experience
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Sweet Sounds for UrbanEars: Colour in a World of White Noise
in accessories, branding & visual communication, fashion accessories, impulse retailing, internationalisation, new retail, omni-channel retailing, packaging, Pinterest Gallery, pop-up stores, retail, retail businesses, shop of the future, social savvy, store experience, technology & electrical, visual merchandisingA simple store speaking louder than words makes the action of listening a pleasure and an experience. UrbanEars is a concept in listening from Scandinavia, an ergonomic and aesthetic sound sensation for all the world to enjoy. The concept is based around colour , sound quality and the pleasure of wearing headphone in the office,…
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Cosmetic Changes: Original Icon Just Too Good to Eat
in assortment structure planning, branding & visual communication, customer experience, customer service, ethical retailing, health & beauty, impulse retailing, in-store services, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail strategy, sales promotions & events, store experience, store theatre, visual merchandisingBeauty may be skin deep but originality knows no bounds. If you think you know Lush then take another look. Firstly take a novel idea, then create beautiful and sensual soaps, toiletries and cosmetic combinations, mould them into the most exquisite and unusual shapes and colours, and present them in the most scrumptious delicatessen imaginable…
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Smart Cookies: Every Angle Covered in Chocolat
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, food & drink, impulse retailing, in-store services, internationalisation, omni-channel retailing, packaging, personalisation, Pinterest Gallery, retail, retail businesses, retail management, retail strategy, sales promotions & events, social savvy, space planning, store experience, store layout, telling product stories, visual merchandising“Putting Chocolate on Everyone’s Lips” physically and metaphorically is the motivation behind the marvel that is Hotel Chocolat. No bean is left unturned in its quest to make it the substance of dreams, the choice of kings and the downfall of us all. Clever packaging and powerful propositions segment the assortment into manageable chunks of…
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Wicked Company: An Invitation to Indulge
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, home, luxury, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store experience, store theatre, telling product stories, visual merchandisingNo longer Whiter than White. Invitations abound and temptations await around every corner as The White Company urges its customers to wallow in the beauty of its assortment and experience first hand the softness, the quality, the fineness and the sheer irresistibility of its products. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase…
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Hackett’s Special Place: Popular Pinterest Gallery by Demand
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, fashion accessories, food & drink, footwear, in-store services, internationalisation, kids fashion, leisure & sport, location strategy, luxury, menswear, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail management, retail strategy, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandisingHackett’s new home is where the heart is. Moving 200 yards along Regent Street has taken the lifestyle retailer a million miles to a three level elegant emporium combining space to breathe with intimate corners and surprises around every eloquent elevation. Flagship brand distinction, engagement on an emotional level is the name of the Hackett…
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Waterstones Social Club: Actions Speak Louder than Words
Yet another survey was published last week showing how the number of closing retail stores on the high streets of the UK significantly outweighs those opening. Sad as that is, it’s no surprise to anyone in the current omnichannel climate. What is surprising is that the store category with the healthiest number of openings, compared…
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Lush: Creating Communities and always in Conversation
Lush: Creating Communities and always in Conversation Even those customers who would never consider crossing the threshold of a Lush store, never mind investing in a bath-bomb or a slice of specialist soap, are charmed and engaged by the customer experience they find. I’ve accompanied many clients and colleagues to stores and what astounds them…
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The Benefits of Digital Signage
The Benefits of Digital Signage: No. 1 Creating Store Atmosphere I’ve always spoken about looking at the physical retail store as 2 parts. There is the “Brand Box” which is the hard, expensive and permanent shell which includes the materials, flooring, lighting and fixtures & fittings. Then there is the “Dynamic Content” which includes…
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Nudie Jeans: The Antidote to Mass Merchandising
If you want to experience something which is so far away from mass merchandising as it is possible to be then look at Nudie Jeans, and if possible, visit one of their stores. Nudie Jeans is a Swedish clothing brand originating in Gothenburg, founded in 2001 by Maria Erixon, a former employee and AD…
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Le Labo: Scenting an Opportunity
Le Labo is one cool, expensive perfumery retailer. Its origins are in France – hence “The Lab” – and it draws its inspiration from the halcyon days of perfumeries of the 19th & early 20th centuries. However Le Labo is not just about exquisite scents & smells but is very cleverly put together. As…
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