Category: store experience
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Tipple Point: A Storming Tea Cup
in accessories, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, food & drink, impulse retailing, in-store services, packaging, personalisation, Pinterest Gallery, retail, retail businesses, retail strategy, store experience, store theatre, telling product stories, visual merchandisingIn the trend soaked streets of Shoreditch an avant garde angle on the traditional cup of tea is putting on the proverbial and literal kettle in anticipation of your next visit. Where Whittards once was, T2 is now the fresh from the tea fields’ package, adding its own individual flavour, refined to the taste of…
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Happy Anniversary: John Lewis Never Knowingly Undertold.
in branding & visual communication, customer experience, customer service, customer-engagement, high street planning, home, in-store services, ladies fashion, location strategy, luxury, menswear, multi-category, omni-channel retailing, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store experience, store theatre, visual merchandising, windowsPerfect timing as a noteable anniversary coincides with the best ever period for the UKs favourite retailer. As at home in the omni-channel world as it once was in its humble drapers shop the retailer goes from strength to strength breaking commercial thresholds and competitors hearts. To celebrate with style the flagship London store is…
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Sporting Chances: Home Advantage for Hackett
in branding & visual communication, customer experience, customer-engagement, fashion accessories, in-store services, luxury, menswear, Pinterest Gallery, retail, retail brand heritage, retail strategy, sales promotions & events, store experience, store theatre, telling product stories, visual merchandisingActions speak louder than words, whilst spectacular sporting success speaks sales volumes as Hackett allies its image to some of the most prestigious sporting brands and successful social scenes. The upper echelons add desirability to polos, sweats and t-shirts adorned with the insignia and paraphernalia of exclusive sports clubs. See the image board: Click below:…
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Home is where the Hackett Heart Is; Happy Landings
in branding & visual communication, customer experience, customer-engagement, fashion accessories, footwear, in-store services, internationalisation, luxury, menswear, Pinterest Gallery, pre-loved, preorder, product suppliers, re-sell, renting, retail, retail brand heritage, retail businesses, retail management, retail strategy, sales promotions & events, social savvy, store experience, store theatre, telling product stories, visual merchandising, windowsNo discount diva, the doyen of satirical style drives traffic through its doors with its usual combination of charm and whimsical wit. Street theatre adds drama to a significant sojourn into the world of flagship stores. Social media combine with physical presence to drive anticipation, promote celebration and invite the world to a star studded…
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Brit Tops: Exemplorary Contemporary
Combining classic and contemporary thinking is what Burberry Brit is all about. In boutique basements explore the icons from bygones that helped make Burberry the powerhouse brand of today. Traditional Trench with a twist, cool and customisable by button and breast, by colour and collar, lining and length to suit the coolest trend or trend…
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Stand & Stare: Pull & Bear Take to the Road
in branding & visual communication, customer experience, fashion accessories, fast fashion, footwear, internationalisation, ladies fashion, menswear, Pinterest Gallery, retail, retail businesses, retail organisations, retail strategy, store experience, store layout, store theatre, visual merchandising, windowsThe anti-corporate momentum builds as recognised brands balance the safety of recognition and loyalty with the excitement of individual assortments, personal enhancements and store environments that look like they come off the back of a lorry rather than the end of the corporate conveyer belt. Pull & Bear, from the biggest brand house about, have…
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Scotch & Soda: The World through a Glass Half Full
Lifestyle brands take inspiration from the globe, nourish it, nurture it and develop it for like-minded individuals throughout the world. Scotch & Soda takes its soul of adventure from the streets of Amsterdam to the familiar scenes of the Seine, further-afield to African plains: from Savannah to Soho, from Paris to Paradise. The collections are…
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Crew’s Control: Red Hot BluePrint for International Expansion
After the tantalising teaser of mens and womens only stores, the fully fledged J Crew opened with fun and fanfares, and stars & stripes, in London’s Regent Street. The template taken from major US cities sits comfortably amongst the mid-level and high level brands of one of the UKs most prestigious addresses. However, of more…
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Reveal the Mystery: Swatch & Learn
in accessories, branding & visual communication, customer experience, customer-engagement, fashion accessories, internationalisation, jewellery, luxury, packaging, personalisation, Pinterest Gallery, retail, retail strategy, sales promotions & events, store experience, store theatre, visual merchandising, windowsThe price of competition may be a Swatch watch but the price of success is repaid many times in customer loyalty and social network buzz. Clever Swatch calculate the cost of a mystery watch giveaway in a sealed box for £25 with any regular purchase. No watch is worth less in the assortment, so the…
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A Place for Heroes: M&S Positioning for Fashion
Choice can often be the enemy of retail, particularly in this omni-channel, customer driven landscape, where endless assortment is often the commercial weakness of collections and the bain of time-starved customer. A return to selling must have heroes, and stars, and best sellers and favourites, essentials and most desirables, where the retailer leads the customer,…
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