Category: store experience
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Build a beautiful customer focused retail proposition.
Extracts from Tim Radley’s 5-star book… ‘Meaning in the Retail Madness’ How to become an Essential Retailer. The customer used to buy products. Then they bought brands. Today, it is the proposition that the customer buys, and it is what they buy into. The proposition is the ‘complete package’ that the customer experiences with a…
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Conran Shop–Modern Britain’s Original Tastemaker
The lessons for us all: “Don’t diversify and dilute unique origins & heritage. Focus on them, build on them, and make them relevant for today.” Terence Conran was a young designer in the early 1970s who was inspired on a visit to Amsterdam. He loved the way that Dutch houses left open their curtains at…
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No.17: Don’t let your customers get ‘lost in space’ or ‘over-powered by product!’ – 52 Steps to the Perfect Shop
Post No.16 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! We have introduced the 3 fundamental types of shop layout, the grid, race-track and free-flow, and explained why it is important to select the most appropriate for your product proposition…
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No.16: There is only one best layout for any single shop! – 52 Steps to the Perfect Shop
Post No.16 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! When it comes to creating the layout of your physical shop there are several obvious and fundamental principles that will go a long way to making your shop successful. And…
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No.15: Build your beautiful assortments before you build your beautiful shops! – 52 Steps to the Perfect Shop
in assortment structure planning, product development, retail, retail management, retail organisations, retail strategy, shop of the future, space management, space planning, store experience, store layout, store operations, telling product stories, visual merchandising, visual merchandising operations, vm operationsPost No.15 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! It may surprise some followers and readers that we have made it to step no. 15 in the ’52 Steps to the Perfect Shop!’ without having discussed designing shops, store…
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Gymshark – We do Gym! They also do diversity, inclusivity, masculinity, femininity, health & well-being for everyone.
Gymshark are quite clear in their branding that they ‘Do Gym!’ It is their USP, however their brand DNA runs much deeper than that. And in a society where the issues surrounding masculinity have been brought into sharp focus by the recent drama Adolescence, they have a more important role to play. Ben Francis, the…
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No.14: Hero Products. Display what your customer wants to buy…not what you want to sell! – 52 Steps to the Perfect Shop
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, impulse retailing, product development, retail, retail brand heritage, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising, vm operationsPost No.14 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! Make room for ‘heroes’ in your shops. Your hero products live for excitement so lets show them off to the customer What are your hero products? They are the products…
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No.12: Category stories are not boring! They add power & authority to shops. – ’52 Steps to the Perfect Shop!’ – 52 Steps to the Perfect Shop
Post No.12 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! There’s a popular mis-conception amongst retailers that category displays in shops are not the most exciting way to attract customers. Facing after facing of the same product in every colour…
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No.11: Avoid Visual Chaos in your shop. Display only 3 types of product story! – 52 Steps to the Perfect Shop
in assortment structure planning, customer experience, fabrics, fashion, impulse retailing, packaging, retail, sales promotions & events, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.11 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! What do we fill our stores with? The literal answer, of course, is products. However, if you want to be a successful retail business with profitable shops then it’s important…
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No.10: ‘The Golden Equation for Perfect Shop Space!’ – 52 Steps to the Perfect Shop
in assortment structure planning, branding & visual communication, customer experience, retail, retail management, retail strategy, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operationsPost No.10 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! It is often said when writing music that it is not the notes that make the song, it is the spaces in-between. Similarly when it comes to shop space planning,…
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For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
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You too can have ‘The Perfect Shop’ by this time next year!