Category: space planning
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How Much of your Retail Space should be Allocated to your Staff?
Retail professionals are under extreme pressure to deliver what they always have, but now in a retail landscape that is being transformed by changing customer behaviour and a migration of retail sales to e-commerce, questions that have never had to be faced before are now becoming uncomfortably relevant… I have witnessed some unseemly “scraps”…
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Does your store backroom space show you value your staff?
I’ve been visiting stores of a couple of similar retailers in terms of their sector and size of store. They have different market positions but have the commonality that customer service is very important to their proposition and ultimately their conversion and profit. Despite the market positioning differences, many elements in the store are similar…
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The 8th Joy of a Retail Spring: Defining Omnichannel Assortments
The question “how much product should I put in my stores?” has always generated animated and healthy debate amongst retail businesses. That question, and the discussions around it, just got a whole lot more complicated as the opportunities and threats of e-commerce and true omni-channel assortment allocation has made store capacities one of the most important…
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Sales = Traffic x Conversion: The Complexities of a Simple Equation
Knowledge of traffic and conversion is essential to measure and maximise sales opportunities across stores, however the knowledge of traffic and conversion by category display within the store reveals the mysteries of the shopping experience and promises the riches of increased sales productivity for every gondola, wall and precious retail square metre. What retail…
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3rd Joy of a Retail Spring – How much product in my stores?
Space planning & visual merchandising are the two cornerstones on which an attractive and commercial store are built At the heart of this is the eternal question – “How much product should I put in my store?” Get space planning wrong, allocate product incorrectly or deliver visual merchandising operations inefficiently and a store will never…
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Home Cooking: IKEA’s Eating Evolution
It is not many yellow and blue moons ago that the food proposition at IKEA revolved around the manifestation of meatballs, supported stoically by sausages in rolls and competitively priced ice-cream cones with a choice of 3 syrups. Whilst these destination delights are fully preserved for both loyal patrons and new generations to discover,…
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1st Joy of a Retail Spring – Understanding customer behaviour
Make it your new year’s resolution to understand how your customer behaves inside your stores. In many ways having got them into your store you’ve done the hard part, and everything they do, and everything they buy now, is a bonus that cannot be ignored. The key is understanding how your customer reacts to…
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Aaah Bicester! Tasty Temptations in “Tesco Town”
It’s fair to say that Tesco has always been at the vanguard of UK supermarket design from its famous 3D animated penguins and oversized banana signage to the opening of the UKs first true hypermarket concept, experimentation with category management with a focus on customer journey and missions to its collaboration on convenience and petrol…
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Apple Digital Garden: A Natural Evolution
It is a fair claim to say that Apple revolutionised retail just as it had with entertainment, work and communications channels before. This visionary business realised that the value of theatre and physical interaction was at the core of the retail experience; and that immediate sales were only a secondary objective for directly owned stores…
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Am I displaying with the correct option density?
Am I displaying with the correct option density?How to have your cake and eat it! Some of the most obvious questions are often the hardest to answer, or to be more accurate it would seem, are the ones that no one wants to answer. The repercussions of this “small question” are very great for…
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