Category: retail strategy
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Connect & Collect: John Lewis Airport Ambassador
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, in-store services, jewellery, location strategy, multi-category, new retail, omni-channel retailing, Pinterest Gallery, retail, retail businesses, retail management, retail strategy, space planning, store experience, visual merchandisingJohn Lewis features heavily in the innovation accolades category, a pioneer in format development, developer of own brand and most noticeably in the omni-channel world at the vanguard of click and collect, next day delivery and a host of customer focused initiatives. It was then only a matter of travel time before the retailer brought…
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Spanish Impresario: Stradivarius’ Virtuoso Performance
Stradivarius makes its first public performance in the biggest venue in town, Westfield Stratford, as the Inditex family sends forth another member making “bridgeheads” and “inroads” into the UK mainland. As with all consummate professionals Stradivarius can’t fail to impress and delight its audience as it pitches the high notes of current fashion, with the…
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Brit Tops: Exemplorary Contemporary
Combining classic and contemporary thinking is what Burberry Brit is all about. In boutique basements explore the icons from bygones that helped make Burberry the powerhouse brand of today. Traditional Trench with a twist, cool and customisable by button and breast, by colour and collar, lining and length to suit the coolest trend or trend…
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Stand & Stare: Pull & Bear Take to the Road
in branding & visual communication, customer experience, fashion accessories, fast fashion, footwear, internationalisation, ladies fashion, menswear, Pinterest Gallery, retail, retail businesses, retail organisations, retail strategy, store experience, store layout, store theatre, visual merchandising, windowsThe anti-corporate momentum builds as recognised brands balance the safety of recognition and loyalty with the excitement of individual assortments, personal enhancements and store environments that look like they come off the back of a lorry rather than the end of the corporate conveyer belt. Pull & Bear, from the biggest brand house about, have…
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