Category: personalisation
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A Sonic Site: Sore Eyes is Music to Your Ears
in accessories, branding & visual communication, fashion accessories, impulse retailing, new retail, packaging, personalisation, Pinterest Gallery, pop-up stores, pureplay, retail, retail businesses, retail strategy, sales promotions & events, technology & electrical, telling product stories, website excellenceThe UrbanEars concept takes a small perfectly formed product and projects it into the lives of consumers in a fun, fashionable and environmentally sustainable way. The myriad of messages are presented in a beautifully simple and stylish way allowing the customer to select by lilac, lemon or whatever hue is particularly you. Limited editions combine…
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Cosmetic Changes: Original Icon Just Too Good to Eat
in assortment structure planning, branding & visual communication, customer experience, customer service, ethical retailing, health & beauty, impulse retailing, in-store services, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail strategy, sales promotions & events, store experience, store theatre, visual merchandisingBeauty may be skin deep but originality knows no bounds. If you think you know Lush then take another look. Firstly take a novel idea, then create beautiful and sensual soaps, toiletries and cosmetic combinations, mould them into the most exquisite and unusual shapes and colours, and present them in the most scrumptious delicatessen imaginable…
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Smart Cookies: Every Angle Covered in Chocolat
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, food & drink, impulse retailing, in-store services, internationalisation, omni-channel retailing, packaging, personalisation, Pinterest Gallery, retail, retail businesses, retail management, retail strategy, sales promotions & events, social savvy, space planning, store experience, store layout, telling product stories, visual merchandising“Putting Chocolate on Everyone’s Lips” physically and metaphorically is the motivation behind the marvel that is Hotel Chocolat. No bean is left unturned in its quest to make it the substance of dreams, the choice of kings and the downfall of us all. Clever packaging and powerful propositions segment the assortment into manageable chunks of…
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Wicked Company: An Invitation to Indulge
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, home, luxury, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store experience, store theatre, telling product stories, visual merchandisingNo longer Whiter than White. Invitations abound and temptations await around every corner as The White Company urges its customers to wallow in the beauty of its assortment and experience first hand the softness, the quality, the fineness and the sheer irresistibility of its products. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase…
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iNTIMATE Relationships: a C-change for Apple
in branding & visual communication, customer experience, customer-engagement, disruptive retail, in-store services, internationalisation, new retail, omni-channel retailing, packaging, personalisation, Pinterest Gallery, pop-up stores, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, shop of the future, social savvy, space management, space planning, store layout, store theatre, technology & electrical, telling product stories, visual merchandising, windowsA new hero, in a new era, for Apple, heralded into the temples of temptation with a spectrum of colour and metallic glow that is the choice of plenty for the advocates of the new C-phone. The stores are not just a testament to the skill in the introduction of the new but very much…
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Nudie Jeans: The Antidote to Mass Merchandising
If you want to experience something which is so far away from mass merchandising as it is possible to be then look at Nudie Jeans, and if possible, visit one of their stores. Nudie Jeans is a Swedish clothing brand originating in Gothenburg, founded in 2001 by Maria Erixon, a former employee and AD…
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Le Labo: Scenting an Opportunity
Le Labo is one cool, expensive perfumery retailer. Its origins are in France – hence “The Lab” – and it draws its inspiration from the halcyon days of perfumeries of the 19th & early 20th centuries. However Le Labo is not just about exquisite scents & smells but is very cleverly put together. As…
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The Golden Age of Retail Personalisation: 100 years ago
Lest we get ahead of ourselves and think that we have invented the retail wheel through our technological mastery its worth reflecting that certainly up until today the golden era of retail personalisation was in a time before even H.G. Wells envisaged the role that computers would play in our lives. And should we consider…
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Fnatic Bunkr: The Physical Experience of eSports
If you read my post regarding Sports Direct and Game proposing to share store space to introduce eSports arenas and you’re not familiar with Bunkr then read on. Bunkr was a pop-up eSports store and social space set up by Fnatic, one of the worlds biggest and most popular eSports teams. The concept appeared in…
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The New Era of Retail Collaborations: Sports Direct & Game!
Roaming through my rather cavernous Sports Direct in search of school sports supplies, I was considering the proposed collaboration between Sports Direct and Game. The idea is to share retail space and bring their brands together under one roof. It makes complete sense, serving different retail and leisure needs but to the same customer,…
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