Category: personalisation
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Reveal the Mystery: Swatch & Learn
in accessories, branding & visual communication, customer experience, customer-engagement, fashion accessories, internationalisation, jewellery, luxury, packaging, personalisation, Pinterest Gallery, retail, retail strategy, sales promotions & events, store experience, store theatre, visual merchandising, windowsThe price of competition may be a Swatch watch but the price of success is repaid many times in customer loyalty and social network buzz. Clever Swatch calculate the cost of a mystery watch giveaway in a sealed box for £25 with any regular purchase. No watch is worth less in the assortment, so the…
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Gyroscopical; Chronological; Cosmonautical: Brilliant Breitling
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, fashion accessories, in-store services, internationalisation, jewellery, luxury, packaging, personalisation, Pinterest Gallery, retail, retail strategy, space planning, store experience, store theatre, telling product stories, visual merchandisingTime waits for no-one, and Breitling have wasted no time at all in propelling itself to the forefront of watch design and manufacturing par excellence. Every face tells a story and Breitling communicates every story with style, with integrity and with a precision that complements the design of its watches perfectly. The new store environment…
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One Seagull Makes an Evisu Summer: Hand Painted Pocket Poetry
The intimate environs of Boxpark create the perfect setting for the individual art of the exclusive denim brand. Obsessive in detail the manufacturer maintains its personalised proposition through the option of hand-painted pocket designs from its iconic seagull to a variety of signature signs. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase of…
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A Sonic Site: Sore Eyes is Music to Your Ears
in accessories, branding & visual communication, fashion accessories, impulse retailing, new retail, packaging, personalisation, Pinterest Gallery, pop-up stores, pureplay, retail, retail businesses, retail strategy, sales promotions & events, technology & electrical, telling product stories, website excellenceThe UrbanEars concept takes a small perfectly formed product and projects it into the lives of consumers in a fun, fashionable and environmentally sustainable way. The myriad of messages are presented in a beautifully simple and stylish way allowing the customer to select by lilac, lemon or whatever hue is particularly you. Limited editions combine…
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Cosmetic Changes: Original Icon Just Too Good to Eat
in assortment structure planning, branding & visual communication, customer experience, customer service, ethical retailing, health & beauty, impulse retailing, in-store services, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail strategy, sales promotions & events, store experience, store theatre, visual merchandisingBeauty may be skin deep but originality knows no bounds. If you think you know Lush then take another look. Firstly take a novel idea, then create beautiful and sensual soaps, toiletries and cosmetic combinations, mould them into the most exquisite and unusual shapes and colours, and present them in the most scrumptious delicatessen imaginable…
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Smart Cookies: Every Angle Covered in Chocolat
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, food & drink, impulse retailing, in-store services, internationalisation, omni-channel retailing, packaging, personalisation, Pinterest Gallery, retail, retail businesses, retail management, retail strategy, sales promotions & events, social savvy, space planning, store experience, store layout, telling product stories, visual merchandising“Putting Chocolate on Everyone’s Lips” physically and metaphorically is the motivation behind the marvel that is Hotel Chocolat. No bean is left unturned in its quest to make it the substance of dreams, the choice of kings and the downfall of us all. Clever packaging and powerful propositions segment the assortment into manageable chunks of…
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Wicked Company: An Invitation to Indulge
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, home, luxury, packaging, personalisation, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, store experience, store theatre, telling product stories, visual merchandisingNo longer Whiter than White. Invitations abound and temptations await around every corner as The White Company urges its customers to wallow in the beauty of its assortment and experience first hand the softness, the quality, the fineness and the sheer irresistibility of its products. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase…
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iNTIMATE Relationships: a C-change for Apple
in branding & visual communication, customer experience, customer-engagement, disruptive retail, in-store services, internationalisation, new retail, omni-channel retailing, packaging, personalisation, Pinterest Gallery, pop-up stores, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, shop of the future, social savvy, space management, space planning, store layout, store theatre, technology & electrical, telling product stories, visual merchandising, windowsA new hero, in a new era, for Apple, heralded into the temples of temptation with a spectrum of colour and metallic glow that is the choice of plenty for the advocates of the new C-phone. The stores are not just a testament to the skill in the introduction of the new but very much…
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Nudie Jeans: The Antidote to Mass Merchandising
If you want to experience something which is so far away from mass merchandising as it is possible to be then look at Nudie Jeans, and if possible, visit one of their stores. Nudie Jeans is a Swedish clothing brand originating in Gothenburg, founded in 2001 by Maria Erixon, a former employee and AD…
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Le Labo: Scenting an Opportunity
Le Labo is one cool, expensive perfumery retailer. Its origins are in France – hence “The Lab” – and it draws its inspiration from the halcyon days of perfumeries of the 19th & early 20th centuries. However Le Labo is not just about exquisite scents & smells but is very cleverly put together. As…
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