Category: packaging
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Deadly Seduction: Oiling the Sabon Wheels of Success
in customer experience, customer service, customer-engagement, health & beauty, in-store services, internationalisation, luxury, packaging, personalisation, Pinterest Gallery, retail, retail businesses, retail management, retail strategy, space planning, store experience, store layout, store theatre, visual merchandisingBringing your product to life, particularly when its inspiration lays literally in the world’s deadest sea, is an essential for oiling the wheels of success of any toiletries retailer, and entering any Sabon store is certainly an assault on the senses. With truly international inspiration two Israeli brothers combined Aboriginal ingredients and processes with the…
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Highly Decorated: Orla Kiely Home for Heroes
Whether you know the name, the un-missable, unmistakable signature leaf pattern of Orla Kiely runs rampantly through most people’s lives like a real life creeper casting its colours and shapes on everything from stationery to lamp shades, from linen to laptop cases. The pattern evokes in its simplicity the sunny retro days of seventies consumerism…
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Personally Speaking: Anthropology for the People
in branding & visual communication, customer experience, customer-engagement, fashion accessories, footwear, home, impulse retailing, in-store services, internationalisation, jewellery, menswear, multi-category, packaging, personalisation, Pinterest Gallery, product suppliers, retail, retail brand heritage, retail businesses, retail management, retail strategy, space planning, store experience, store layout, store operations, store theatre, visual merchandising, windowsBy name and now by nature, Anthropology is a retailer for the people. There may be more commercially obvious operators who adorn their assortment with monograms and a monotony of namesakes but Anthropology is carefully personalising its parchment, customising its cushions whilst maintaining its decidedly desirable approach to product design and display. See the image…
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Reveal the Mystery: Swatch & Learn
in accessories, branding & visual communication, customer experience, customer-engagement, fashion accessories, internationalisation, jewellery, luxury, packaging, personalisation, Pinterest Gallery, retail, retail strategy, sales promotions & events, store experience, store theatre, visual merchandising, windowsThe price of competition may be a Swatch watch but the price of success is repaid many times in customer loyalty and social network buzz. Clever Swatch calculate the cost of a mystery watch giveaway in a sealed box for £25 with any regular purchase. No watch is worth less in the assortment, so the…
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