Category: internationalisation
-
“UFO lands in NYC!”: Uniqlo’s Universal Appeal
Uniqlo is on an international mission from its Japanese heartland to become truly an international fashion destination. It is already the 4th biggest fashion retailer after Inditex, H&M and the GAP. The new 5th avenue store is as impressive a brand statement as you could ever wish to see. The store is spread over…
-
From Knightsbridge to Airbridge: Flying the Harrods Flag
Something has changed in the retail offer at Gatwick airport, South Terminal, as part of the enormous investment in the airport. Centre stage of the new development is Harrods. In the extensive store there are plenty of brands attracting the attention from Longchamps to Swarovski to DKNY but it’s the clever commercialisation of the…
-
Gyroscopical; Chronological; Cosmonautical: Brilliant Breitling
Time waits for no-one …and Breitling have wasted no time at all in propelling itself to the forefront of watch design and manufacturing par excellence. Every face tells a story and Breitling communicates every story with style, with integrity and with a precision that complements the design of its watches perfectly. The new store environment…
-
Welcome to the Nike House of Innovation: A Latin Adventure
Nike: Pitching into the World Cup fever that is embracing the globe is an opportunity that doesn’t come round that often, and in regions such as South America which hasn’t had a tournament on home ground for three decades, capturing the hearts and the Pesos of these soccer crazed countries is literally a once in…
-
Sometime Soon: Parfois plans for a Perpetual Summer
From a quiet corner of Portugal, in a land famous for exceptional quality and craftsmanship in leather goods, Parfois has developed a brand and a reputation that has taken it on a quiet adventure into 20 countries. Its understated stores are calm and classic, a suitable setting for an assortment with is gentle on…
-
Pull & Bear, Stand & Stare: Underwater Adventure
Something menacing lurks with intent on the sunshine shopping streets of Europe. A threatening presence promises to lure in the unsuspecting passer-by, trapping the intrepid traveller in a kingdom of fashion, extracting a toll on credit cards and cash balances. Pull & Bear has gone to town on a sea adventure in its windows…
Our weekly newsletter
For everyone looking to improve themselves as retail professionals, entrepreneurs & shopkeepers.
Join over 11,000 followers & connections enjoying our posts!