Category: customer experience
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Connect & Collect: John Lewis Airport Ambassador
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, in-store services, jewellery, location strategy, multi-category, new retail, omni-channel retailing, Pinterest Gallery, retail, retail businesses, retail management, retail strategy, space planning, store experience, visual merchandisingJohn Lewis features heavily in the innovation accolades category, a pioneer in format development, developer of own brand and most noticeably in the omni-channel world at the vanguard of click and collect, next day delivery and a host of customer focused initiatives. It was then only a matter of travel time before the retailer brought…
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Spanish Impresario: Stradivarius’ Virtuoso Performance
Stradivarius makes its first public performance in the biggest venue in town, Westfield Stratford, as the Inditex family sends forth another member making “bridgeheads” and “inroads” into the UK mainland. As with all consummate professionals Stradivarius can’t fail to impress and delight its audience as it pitches the high notes of current fashion, with the…
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Stand & Stare: Pull & Bear Take to the Road
in branding & visual communication, customer experience, fashion accessories, fast fashion, footwear, internationalisation, ladies fashion, menswear, Pinterest Gallery, retail, retail businesses, retail organisations, retail strategy, store experience, store layout, store theatre, visual merchandising, windowsThe anti-corporate momentum builds as recognised brands balance the safety of recognition and loyalty with the excitement of individual assortments, personal enhancements and store environments that look like they come off the back of a lorry rather than the end of the corporate conveyer belt. Pull & Bear, from the biggest brand house about, have…
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Crew’s Control: Red Hot BluePrint for International Expansion
After the tantalising teaser of mens and womens only stores, the fully fledged J Crew opened with fun and fanfares, and stars & stripes, in London’s Regent Street. The template taken from major US cities sits comfortably amongst the mid-level and high level brands of one of the UKs most prestigious addresses. However, of more…
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