Category: customer experience
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Sporting Chances: Home Advantage for Hackett
in branding & visual communication, customer experience, customer-engagement, fashion accessories, in-store services, luxury, menswear, Pinterest Gallery, retail, retail brand heritage, retail strategy, sales promotions & events, store experience, store theatre, telling product stories, visual merchandisingActions speak louder than words, whilst spectacular sporting success speaks sales volumes as Hackett allies its image to some of the most prestigious sporting brands and successful social scenes. The upper echelons add desirability to polos, sweats and t-shirts adorned with the insignia and paraphernalia of exclusive sports clubs. See the image board: Click below:…
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Home is where the Hackett Heart Is; Happy Landings
in branding & visual communication, customer experience, customer-engagement, fashion accessories, footwear, in-store services, internationalisation, luxury, menswear, Pinterest Gallery, pre-loved, preorder, product suppliers, re-sell, renting, retail, retail brand heritage, retail businesses, retail management, retail strategy, sales promotions & events, social savvy, store experience, store theatre, telling product stories, visual merchandising, windowsNo discount diva, the doyen of satirical style drives traffic through its doors with its usual combination of charm and whimsical wit. Street theatre adds drama to a significant sojourn into the world of flagship stores. Social media combine with physical presence to drive anticipation, promote celebration and invite the world to a star studded…
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Stand & Stare: Pull & Bear Take to the Road
in branding & visual communication, customer experience, fashion accessories, fast fashion, footwear, internationalisation, ladies fashion, menswear, Pinterest Gallery, retail, retail businesses, retail organisations, retail strategy, store experience, store layout, store theatre, visual merchandising, windowsThe anti-corporate momentum builds as recognised brands balance the safety of recognition and loyalty with the excitement of individual assortments, personal enhancements and store environments that look like they come off the back of a lorry rather than the end of the corporate conveyer belt. Pull & Bear, from the biggest brand house about, have…
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Crew’s Control: Red Hot BluePrint for International Expansion
After the tantalising teaser of mens and womens only stores, the fully fledged J Crew opened with fun and fanfares, and stars & stripes, in London’s Regent Street. The template taken from major US cities sits comfortably amongst the mid-level and high level brands of one of the UKs most prestigious addresses. However, of more…
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Reveal the Mystery: Swatch & Learn
in accessories, branding & visual communication, customer experience, customer-engagement, fashion accessories, internationalisation, jewellery, luxury, packaging, personalisation, Pinterest Gallery, retail, retail strategy, sales promotions & events, store experience, store theatre, visual merchandising, windowsThe price of competition may be a Swatch watch but the price of success is repaid many times in customer loyalty and social network buzz. Clever Swatch calculate the cost of a mystery watch giveaway in a sealed box for £25 with any regular purchase. No watch is worth less in the assortment, so the…
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A Place for Heroes: M&S Positioning for Fashion
Choice can often be the enemy of retail, particularly in this omni-channel, customer driven landscape, where endless assortment is often the commercial weakness of collections and the bain of time-starved customer. A return to selling must have heroes, and stars, and best sellers and favourites, essentials and most desirables, where the retailer leads the customer,…
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Everything’s Coming Up Roses: Cath’s Cornucopia
in accessories, assortment structure planning, branding & visual communication, customer experience, fashion accessories, home, impulse retailing, internationalisation, multi-category, Pinterest Gallery, retail, retail management, retail organisations, retail strategy, store experience, store theatre, visual merchandising, windowsAmongst the proud pillars of Piccadilly a little floral femininity has broken through the winter weather. Cath Kidston’s first flagship is a bright beacon of colour inviting the passer-by to explore a world of nostalgic designs, a celebration of classic kitsch, a veritable house of horticultural hype. Famous for its floral designs Cath Kidston largely…
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No Standing on Ceremony: Opening Up a Whole New World
in branding & visual communication, customer experience, fashion accessories, footwear, internationalisation, ladies fashion, luxury, Pinterest Gallery, retail, retail businesses, retail management, retail organisations, retail strategy, store experience, store layout, store theatre, visual merchandisingWhat goes around, comes around is at the heart of a retail philosophy that explores and explodes fashion influences from around the globe, to a growing portfolio of stores serving the insatiable appetites of followers across the continents. Opening Ceremony cleverly combines a wardrobe of favourite fashions such as Kenzo with a perpetually changing array…
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New Home: West Comes East to be Part of the Furniture
Style travels well, and judging from the stunning arrival of West Elm on this side of the pond, the American home fashion retailer is about to make serious waves in the UK decor market. The essential elements have been transported safely with its distinctive high wall displays, blocked shelving, colour story chic and opulent ornaments…
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Gyroscopical; Chronological; Cosmonautical: Brilliant Breitling
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, fashion accessories, in-store services, internationalisation, jewellery, luxury, packaging, personalisation, Pinterest Gallery, retail, retail strategy, space planning, store experience, store theatre, telling product stories, visual merchandisingTime waits for no-one, and Breitling have wasted no time at all in propelling itself to the forefront of watch design and manufacturing par excellence. Every face tells a story and Breitling communicates every story with style, with integrity and with a precision that complements the design of its watches perfectly. The new store environment…
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