Category: customer experience
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No.12: Category stories are not boring! They add power & authority to shops. – ’52 Steps to the Perfect Shop!’
Post No.12 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! There’s a popular mis-conception amongst retailers that category displays in shops are not the most exciting way to attract customers. Facing after facing of the same product in every colour…
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The need to make more money from selling less is becoming a fact of modern retail life.
in circular retailing, customer experience, customer service, customer-engagement, ethical retailing, health & beauty, in-store services, meaning in the retail madness, packaging, personalisation, re-sell, recycling, retail businesses, retail management, retail organisations, retail strategy, shop of the future, sustainabilityThere are fundamentally 4 ways to make more money in your shops. You can get existing customers to visit more often, you can get them to spend more each time, you can attract more new customers, or you can put up your prices. On pricing, whilst each retailer has its own unique situation, its stage…
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Have we all forgotten our responsibility to enjoy our clothes?
Behind the eye-watering figures that illustrate our voracious appetite for new clothing, the success of the fast-fashion & ultra-fast-fashion industries, and the shocking volumes of clothing that go to landfill, sometimes without even being worn, is the fact that we have forgotten, or perhaps never appreciated, the responsibilities we have when we buy an item…
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No.11: Avoid Visual Chaos in your shop. Display only 3 types of product story! – ’52 Steps to the Perfect Shop!’
in assortment structure planning, customer experience, fabrics, fashion, impulse retailing, packaging, retail, sales promotions & events, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.11 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! What do we fill our stores with? The literal answer, of course, is products. However, if you want to be a successful retail business with profitable shops then it’s important…
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No.10: ‘The Golden Equation for Perfect Shop Space!’ – ’52 Steps to the Perfect Shop!’
in assortment structure planning, branding & visual communication, customer experience, retail, retail management, retail strategy, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operationsPost No.10 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! It is often said when writing music that it is not the notes that make the song, it is the spaces in-between. Similarly when it comes to shop space planning,…
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No.07: ‘Products are not born equal, so don’t buy & display them as though they are!’ – ’52 Steps to the Perfect Shop!’
in assortment structure planning, customer experience, fashion, impulse retailing, product development, retail, retail management, retail strategy, shop of the future, space management, space planning, store experience, store layout, store operations, store operations compliance, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.07 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! ‘Products are not born equal!’ They have different commercial and emotional roles to play in your assortment. And to be financially successful, you need to have the correct balance of…
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Vans West End: Owning & creating a customer destination
in branding & visual communication, customer experience, customer-engagement, disruptive retail, footwear, in-store services, internationalisation, leisure & sport, location strategy, new retail, product development, retail, retail brand heritage, retail businesses, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, visual merchandisingThe brave & extraordinary Vans West End is a shop, a skate-park, an exhibition and a concert venue. Within this complexity it has a simple message for retail brands. “Customer community & loyalty must come through more than just selling product. It must come through ‘owning’ something which is central and essential to your customer…
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No.06: Transforming ‘Linear Metres’ into ‘Product Story Blocks’ – ’52 Steps to the Perfect Shop!’
in analytics, assortment structure planning, customer experience, customer-engagement, multi-category, retail, retail management, retail organisations, space management, space planning, store experience, store layout, store operations, supply-chains, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.06 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! When we transform quantitative ‘Linear Metres’ into ‘Product Story Blocks’ it is a huge milestone in developing your shops. You are evolving the shop concept from numbers & data into…
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‘Making the most of the winter blues?’ IKEA have it in the bag!
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, disruptive retail, food & drink, home, in-store services, internationalisation, location strategy, packaging, personalisation, pop-up stores, retail brand heritage, retail businesses, retail management, retail strategy, sales promotions & events, shop of the future, store experience, store theatre, telling product stories, town centre planning, visual merchandising, windowsIKEA is so much more than a retailer of things. It is a business driven by a philosophy of innovation and ideas, and not least, a dry Scandinavian sense of humour. The brand will magnificently be seen in all of its glory soon, when it opens its London West End flagship store in Oxford Circus,…
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No.05: Introducing the beauty of linear metres into your space planning – ’52 Steps to the Perfect Shop!’
in analytics, assortment structure planning, customer experience, high street planning, multi-category, omni-channel retailing, retail, retail businesses, retail management, retail strategy, shop of the future, space management, space planning, store layout, store operations, store operations compliance, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.05 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! When planning shops, and when planning the product to go in them, we need to be analytical. We need to study the data to ensure that our options per sqm…
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