Category: customer experience
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VivoBarefoot-Walking back to happiness
in assortment structure planning, branding & visual communication, circular retailing, customer experience, customer-engagement, disruptive retail, ethical retailing, footwear, health & beauty, leisure & sport, meaning in the retail madness, new retail, re-sell, repair, retail, retail brand heritage, retail businesses, retail strategy, shop of the future, sustainability, telling product storiesThe lessons for us all: “Sometimes the biggest opportunities to innovate can be found with the products right under our nose.” Ironic coincidence, or the result of decades of involvement in one of the most famous footwear dynasties in the world, VivoBarefoot is a revolution in footwear, and the brainchild of 2 members of the…
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No.17: Don’t let your customers get ‘lost in space’ or ‘over-powered by product!’ – 52 Steps to the Perfect Shop
Post No.16 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! We have introduced the 3 fundamental types of shop layout, the grid, race-track and free-flow, and explained why it is important to select the most appropriate for your product proposition…
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No.16: There is only one best layout for any single shop! – 52 Steps to the Perfect Shop
Post No.16 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! When it comes to creating the layout of your physical shop there are several obvious and fundamental principles that will go a long way to making your shop successful. And…
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Gymshark – We do Gym! They also do diversity, inclusivity, masculinity, femininity, health & well-being for everyone.
Gymshark are quite clear in their branding that they ‘Do Gym!’ It is their USP, however their brand DNA runs much deeper than that. And in a society where the issues surrounding masculinity have been brought into sharp focus by the recent drama Adolescence, they have a more important role to play. Ben Francis, the…
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No.14: Hero Products. Display what your customer wants to buy…not what you want to sell! – 52 Steps to the Perfect Shop
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, impulse retailing, product development, retail, retail brand heritage, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising, vm operationsPost No.14 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! Make room for ‘heroes’ in your shops. Your hero products live for excitement so lets show them off to the customer What are your hero products? They are the products…
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No.13: Fashion themes must be ‘Moments through Time’ not just a ‘Moment in time!’ – 52 Steps to the Perfect Shop
in analytics, assortment structure planning, customer experience, fabrics, fashion, fashion accessories, multi-category, product development, retail organisations, space management, store operations, store theatre, supply-chains, telling product stories, visual merchandising, visual merchandising operationsPost No.13 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! Our fashion shops must stimulate and they must inspire. In contrast to categories, ‘themes’ with coordinated options of different categories are an essential part of this inspiration. Themes can inspire…
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No.12: Category stories are not boring! They add power & authority to shops. – ’52 Steps to the Perfect Shop!’ – 52 Steps to the Perfect Shop
Post No.12 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! There’s a popular mis-conception amongst retailers that category displays in shops are not the most exciting way to attract customers. Facing after facing of the same product in every colour…
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The need to make more money from selling less is becoming a fact of modern retail life.
in circular retailing, customer experience, customer service, customer-engagement, ethical retailing, health & beauty, in-store services, meaning in the retail madness, packaging, personalisation, re-sell, recycling, retail businesses, retail management, retail organisations, retail strategy, shop of the future, sustainabilityThere are fundamentally 4 ways to make more money in your shops. You can get existing customers to visit more often, you can get them to spend more each time, you can attract more new customers, or you can put up your prices. On pricing, whilst each retailer has its own unique situation, its stage…
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Have we all forgotten our responsibility to enjoy our clothes?
Behind the eye-watering figures that illustrate our voracious appetite for new clothing, the success of the fast-fashion & ultra-fast-fashion industries, and the shocking volumes of clothing that go to landfill, sometimes without even being worn, is the fact that we have forgotten, or perhaps never appreciated, the responsibilities we have when we buy an item…
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No.11: Avoid Visual Chaos in your shop. Display only 3 types of product story! – 52 Steps to the Perfect Shop
in assortment structure planning, customer experience, fabrics, fashion, impulse retailing, packaging, retail, sales promotions & events, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.11 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! What do we fill our stores with? The literal answer, of course, is products. However, if you want to be a successful retail business with profitable shops then it’s important…
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or even thinking of opening their first pop-up or permanent shop,
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You too can have ‘The Perfect Shop’ by this time next year!