Category: branding & visual communication
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Gyroscopical; Chronological; Cosmonautical: Brilliant Breitling
Time waits for no-one …and Breitling have wasted no time at all in propelling itself to the forefront of watch design and manufacturing par excellence. Every face tells a story and Breitling communicates every story with style, with integrity and with a precision that complements the design of its watches perfectly. The new store environment…
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Deichmann Shoe Machine: Running like Brickwork
Saving soles in a sea of shoeboxes, value footwear retailer Deichmann has arrived at a smart solution making self-service shoe buying both visually calming and commercially successful. Boxing clever and boxing bold Deichmann works with its suppliers, brands and manufacturers to a colour palette that allows a brickwall of boxes to segment the assortment.…
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Amazon River Island: Blowing the Whistle on the World Cup
No stone unturned on the perpetually flowing river-bed of life at River Island. At a time when ladies fashion stores may have turned to licking their wounds from a month fighting the football distractions of the Brazilian jungle, River Island embraced the colour and culture of the region, putting up a typically topical performance.…
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Play it Again Samsung: Kissed by Genius
Content is king, an adage that spans the ages, is still as relevant in a world of inconceivable delivery options, as it was for the first ever drawing. Novelty goes so far, and wonder a lot further, and Samsung takes that as far as anyone with their groundbreaking technologies. In an ingenious touch of…
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Sports Brands: Go Direct to Oxford Street
Sweet music for sports brand fans in the site of the old HMV on Oxford Street as Sports Direct opens its new flagship store. The discount sports brand retailer has big stores already but this three floor testament to sporting testosterone celebrates every activity from fitness and training, through to trecking and fishing with…
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Proposition Primark: Added-value retailer
Even the lowest prices in the world command detailed scrutiny when it comes to value for money. Whilst an advised adornment, a prudent personalisation, or an essential embellishment can turn an anonymous basic into a soaring best-seller, an equally ill-judged adjustment can make even the most miserly mark-up a step too far for the…
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