Category: branding & visual communication
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Play it Again Samsung: Kissed by Genius
Content is king, an adage that spans the ages, is still as relevant in a world of inconceivable delivery options, as it was for the first ever drawing. Novelty goes so far, and wonder a lot further, and Samsung takes that as far as anyone with their groundbreaking technologies. In an ingenious touch of…
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Sports Brands: Go Direct to Oxford Street
Sweet music for sports brand fans in the site of the old HMV on Oxford Street as Sports Direct opens its new flagship store. The discount sports brand retailer has big stores already but this three floor testament to sporting testosterone celebrates every activity from fitness and training, through to trecking and fishing with…
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Proposition Primark: Added-value retailer
Even the lowest prices in the world command detailed scrutiny when it comes to value for money. Whilst an advised adornment, a prudent personalisation, or an essential embellishment can turn an anonymous basic into a soaring best-seller, an equally ill-judged adjustment can make even the most miserly mark-up a step too far for the…
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Creative Souls of Fashion@ ASOS’s Fashion Finders
The mother of online fashion becomes a cradle for the daughters of today’s trends and looks. In the ASOS Fashion Finder what was editorial and schedules has become responsive and dynamic in what is becoming the most informative and engaging relationship between any retailer and its customers. Revolutionising and re-mixing the magazine formula the…
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Primania: Primark’s Personal Promotion Machine
E-commerce is not for every retailer, but social marketing certainly is. Primark has experimented with online selling in collaboration with ASOS, but with an average item value so low the economics just didn’t add up. So how can the Primark retail powerhouse engage with the digital world and sell to a wider audience? Along…
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Adi-Dazzler: Walking the Road to World Cup Victory
Germany’s World Cup in every sense. The national team won the trophy, whilst the country’s famous sportswear brand Adidas, swept the manufacturers board with both finalists and the winners of the golden boot and the golden ball. The clean sweep was reward for a brand that has a proud history of making specialist footwear for…
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Lefties Labelling with Love: Pinterest Gallery
There may be devil in the detail but the rewards will definitely come well before heaven. Value retailing continues to expand its expertise and grow competence in areas traditionally well outside its remit. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase of brand new, retro, and vintage shop designs, visual displays &…
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Nike+Club: Running on Emotion
Find your way to the top storey of Nike on Oxford Street and find the Nike+ Club, a haven for all things feminine. As the tourist throng recedes floor by floor the atmosphere here is rarified, intimate and inviting. Nike leads the field in womens fitness and time spent here re-enforces not just the…
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Has “product” become a dirty word in your business?
“When to tell & when to sell!” Now there’s a question that has become hugely complex with the advent of the internet and social media. Indeed it could very well be argued that they are very much part of the same process, with every word told about a brand identity and proposition a step…
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Brand Enhanced: Lefties Labelling with Love
There may be devil in the detail but the rewards will definitely come well before heaven. Value retailing continues to expand its expertise and grow competence in areas traditionally well outside its remit. Lefties leads the Iberian pack with expert enhancements that press all the added-value buttons, seams, adornments, tickets and labels. Key to…
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